I don't know how many people are exposed to new energy vehicles for the first time in Shang Chao, but the absolute number will never be less. From Tesla to Wei Xiaoli, and then to Weimar, not only new energy car companies have clustered in Shang Chao, but even traditional car companies such as SAIC Volkswagen have quietly released their IDs. Series connection to Shang Chao.
While new energy vehicles are posing around beauty and fashion brands, Shang Chao is also thinking about a question: Is this a short-term "face-brushing" behavior, or a long-term stable profit model, or even taking the opportunity to open up a new business model for new energy vehicles?
New Energy Vehicle Enterprises "Decisive Battle" Shang Chao
You won't be surprised if you occasionally find two or three new energy brands while shopping in Shang Chao on weekends. If it reaches 5 or 6, it may surprise you a little; Would you be shocked if you saw as many as 10 new energy brands gathered in Shangchao?
In Beijing Heshenghui, this scene has been staged.
Beijing Heshenghui is located at the intersection of Xidawang Road and Refractive Road in Chaoyang District, Beijing. As a life experience shopping center integrating shopping, catering, entertainment and leisure, it has gathered more than ten automobile brands as a "new energy automobile market", which has become a unique label that distinguishes Heshenghui from traditional shopping centers.
After Beijing Heshenghui, another first-tier city, Shanghai Heshenghui, also staged this scene. Shanghai Heshenghui is located in Wujiaochang, one of the sub-centers of Shanghai's four major cities. There is also a 12 car shop on the first floor of Wangpu, and the new forces moved the car exhibition hall directly into the CBD.
This is the "joint delivery model" that has aroused great concern in the industry. This model inclines the superior resources to new energy vehicles, and makes overall consideration from the aspects of infrastructure, power supply and decoration style, and even builds a special car live broadcast room. At the same time, a large number of new energy automobile brands have been introduced, allowing people to visit the "auto show" while visiting Shang Chao.
According to the news from Chengdu, a new first-tier city, Chengdu Heshenghui, located on Guanghua Avenue in the west of the city, will continue to empower the project by creating an "experiential new scene+new space" and build a "new energy automobile industry gathering area" in the second phase of Chengdu Heshenghui, with a planned exhibition area of 5000m. Comparable to the traditional automobile city.
At the press conference, Chengdu Wenjiang District Bureau of Commerce and Chengdu Wenjiang District Economic and Information Bureau jointly released the master plan concept of Wenjiang new energy automobile industry, introduced and interpreted the development status of Wenjiang new energy automobile industry in detail, and the master plan and incentive policy of Wenjiang new energy automobile industry infrastructure.
At the same time, the leaders of Wenjiang District awarded the license of "New Energy Automobile Industry Cluster" to Chengdu Heshenghui, allowing new energy vehicles to enter Shang Chao on a large scale, which was justified and smooth.
He Shenghui gave the answer with practical actions: Facing the trend of new energy vehicles entering Shang Chao, He Shenghui did not choose to passively accept it, but gave new energy automobile enterprises a new choice-join us and become bigger and stronger together.
Reactions from all walks of life: follow or not?
In the eyes of Tang Yu, general manager of Chengda Hesheng, the "new energy automobile industry cluster" integrates "technology, wisdom and new energy experience zone", covering the upstream and downstream industrial chains of new energy vehicles and bringing people a fresh and experiential car buying space.
"When a family goes shopping, the husband can look at the car, the wife can look at cosmetics, and the children can play in the amusement area. This can't be done by traditional automobile 4S stores, "Li Liang, deputy general manager of Chengdu Heshenghui, described the car purchase scene of Heshenghui.
In the eyes of the contracted partners, Chengdu Heshenghui is located in a popular business district with high visibility and complete facilities. These are the reasons why they choose to "follow".
A dealer of Shanghai Volkswagen also chose to join Chengdu Heshenghui. Its general manager said, "Heshenghui has a good geographical location and is located in Wenjiang's popular business district. Our intention is very clear. We reported to the manufacturer for the first time and got financial support from the manufacturer. "
A person who switched from the mobile phone industry to the new energy automobile agency industry said, "We have been doing mobile phones for more than ten years and are not familiar with the automobile industry. We have calculated that if we open a shop outside, the cost of venue plus decoration will be higher than that of entering the joint venture company. Choosing a relatively mature new energy port like Heshenghui is very cost-effective in terms of cost and risk. "
It is reported that Chengdu Heshenghui has signed cooperation agreements with Ideality, Volvo, BYD, Shanghai Volkswagen and FAW-Volkswagen. However, the "ambition" of the Hesheng Association goes far beyond this. The conference invited more than 30 new energy vehicles such as BYD, Hongqi Automobile, Volvo, Ideality, Shanghai Volkswagen and FAW-Volkswagen, as well as more than 0 digital intelligent technology enterprises such as Huawei and Xiaomi.
In the eyes of Synbiotics, all the above brands are customers of Synbiotics, and even BBA is a potential customer.