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Sample business plan for senior graduation

After graduation, we will have many choices. Some people may continue to further their education, some may choose to study abroad, and some may choose to start their own business. Then how to write a plan about entrepreneurship? The following is the "senior graduation entrepreneurship plan sample", which is only for reference, welcome to read.

One, the basic situation of the restaurant

The store is located in the center of the university gathered, the main customer groups are college students, teachers, and part-time workers. The business area is about 80 square meters. It mainly provides breakfast, lunch, dinner, as well as special cold drinks and casual dining. The breakfast in the student cafeteria is usually only buns, steamed buns, soybean milk and so on, and the breakfast stores at the back door seldom provide bread, cakes and so on. Therefore, the breakfast of this restaurant will be based on the supply of warm fresh milk, freshly processed bread of various flavors, cakes, and boiled eggs. The main feature is fresh and nutritious, and not greasy at all, fully in line with the girls' slimming diet. And for girls, it is best to wake up in the morning with a cup of warm honey water, which is good for the skin, but also beneficial to the bowel detoxification, in order to maintain a good figure. Therefore, this restaurant provides a cup of warm honey water for free to every customer every morning.

The restaurant's lunch and dinner are mainly Chinese food. Many students often complain that the school cafeteria is the same food every day, every day to fight still the same food. Therefore, the restaurant has to provide at least 6 different dishes every day from the previous two days. According to the current idea, 5 cold dishes and 30 varieties of hot dishes should be prepared every day, and then monthly statistics should be made to eliminate 1-2 coldest dishes and add a few new ones, so that the number of varieties can be controlled within 30. The color of the dishes will be adjusted according to the season while keeping the same throughout the year. In addition to Sichuan cuisine, the restaurant will also introduce two or three special dishes of other local specialties every day. The rice is guaranteed to be soft and flavorful, and vegetable soup is provided free of charge. For dinner, we also offer a variety of thin rice, eight treasures of rice, etc.

The restaurant also offers a wide range of dishes.

And the restaurant offers a variety of drinks at all times. In summer, the restaurant can provide a variety of cold drinks, such as fruit cups, shaved ice, iced milk tea, etc. In winter, the restaurant can provide a variety of cold drinks, such as fruit cups, shaved ice, iced milk tea. In winter, we offer hot drinks such as hot coffee, hot milk tea, hot grapefruit juice and so on. In addition, the restaurant is specially designed to provide girls with fruits and vegetables porridge, fruits and vegetables drinks for beauty and skin care.

The restaurant is decorated naturally, casually, and with a modern flavor, the walls are in light warm tones, the kitchen layout is reasonable and exquisite, with good lighting, and the overall perception is between the nature of the family kitchen and the nature of the hotel kitchen.

Second, the restaurant market outlook analysis

1, competitor analysis of the status quo, the source market analysis

At present, xx University on-campus dining place is very little, only the East Court restaurant, West Court restaurant, South Court restaurant, North Court restaurant, the cafeteria can not satisfy the needs of dining. Some students choose to eat at the back door of the school some mobile vendors or some small stores. However, the food safety of these places can not be guaranteed and the price is a little expensive. The main target customers are college students, teachers, and part-time workers. The probability of them coming to this restaurant is also very high. Therefore, there is basically no problem of customer source. And the restaurant has a completely different characteristics and services with other canteens, restaurants, reputation is good, will be able to attract more customers to eat.

2, market share forecast

The restaurant can accommodate about 150 people dining at the same time, and at the same time provide takeout and delivery services. Therefore, it is estimated that the restaurant can serve four to five hundred people for breakfast, and five to six hundred people for Chinese food and dinner. That's roughly 2.5% of Polytechnic's total market share.

Third, the restaurant business philosophy, business model and business strategy

1, business philosophy

The restaurant's business philosophy is to fully show customers a different us. Mainly embodied in the following aspects:

(a) different products with beauty effects of honey water, fruits and vegetables, porridge, drinks, as well as different daily specialties from around the world, so that customers can taste different flavors and feelings.

(2) Different services Provide online ordering, telephone ordering and take-out services, from the smallest for the sake of customers, let customers feel our different services.

(C) a different environment The restaurant's decoration style is simple but not avant-garde, simple but not losing personality. Fully reflect the personality characteristics of the student body, catering to their preferences.

2, business model

At present, there are four options to choose from:

1, the restaurant does not use any meal card, only cash consumption;

2, the restaurant launched only for the restaurant consumption of the meal card, just opened during the period as long as the recharge of more than 50 can be handled free of charge;

3, the restaurant jointly with Polytechnic Dragon Logistics Service Center for the current common meal cards. service center for the current polytechnic common meal card, but the restaurant is still self-financing.

4, you can use cash consumption can also be used in the restaurant meal card or a combination of program 1 and program 3.

3, business strategy

(a) Pricing strategy

The restaurant in the polytechnic within the scope of the price of all competitors belong to the moderate, but relative to the products and services provided, cost-effective.

The price of bread and cakes is generally 0.5-2.5 RMB, milk is 1.5 RMB/glass, vegetarian dishes are 0.6-1.5 RMB/portion, non-vegetarian dishes are 1.5-3 RMB/portion, and all kinds of beverages are 1.5-3 RMB. There is also a 5 RMB set menu and a 7 RMB set menu. 5 RMB set menu is one meat and two veggies with a cup of drink, and 7 RMB set menu is two meat and two veggies with a cup of drink.

(B) promotional strategy

Pre-publicity: large-scale, high-intensity, large investment. Mainly through the distribution of flyers for publicity, flyers to highlight the characteristics of the restaurant and the opening period of the promotional activities. Three days before the opening of the restaurant consumption of more than 10 yuan can be given a 5 yuan coupon.

After the publicity: pay attention to the existing customer relationship management, so as to carry out word-of-mouth marketing. Regular planning and organization of specific activities, through activities to remind customers of the consumer awareness. You can sponsor student club activities.

(C) service characteristics

Any restaurant without good service can not survive for a long time to prosper, behind the service is actually the attitude of the staff, only staff satisfaction, in order to make customers satisfied. Therefore, we have to train and motivate employees, first training after the post, while the store to develop refined standards for the implementation of the operation and supervision and assessment. With satisfied staff, we can provide customers with good service, high quality dishes. And our service characteristics is to reflect from the smallest point of professionalism, standing in the customer's position to empathize with the concept of timely to understand and provide the guests with what they really need. Our special service is online ordering business (one-time order more than 10 yuan to send). Nowadays, many students rely more and more on the Internet, especially on weekends, they are even willing to stay in the dormitory rather than go out, but the problem of food can not be solved. Now just log on to the restaurant's homepage, click on the "online ordering", you can choose the desired meal and the number, and then fill in the dormitory number can be easily completed, delivery of food to the door after payment. In addition, you can also order by phone, we have a special equipped with two delivery personnel.

4, store design

Appropriate use of lighting, carpets, partitions and other elements, try to effectively utilize the space on the one hand, on the one hand, it seems to be staggered, do not show the sense of openness and blandness. Appropriate design of some of the more private tables, and then a long stay customers fully enjoy the mood of the pleasant and comfortable. Partition layout, so that each sub-group of consumers have their own favorite corners and tables.

Wall decorations and curtains: in accordance with the seasonal timely adjustment, a variety of fabric materials, patterns, colors try to appear harmonious, show the restaurant's style, close to the consumer's sensory enjoyment.

Table: table design and placement should be generally harmonious, individual differences, to avoid giving consumers the same feeling as the stall.

Artifacts: the choice of artifacts should be close to the atmosphere of the restaurant and consumer preferences, highlighting the taste of the restaurant.

Tableware: clean, neat, should reflect the characteristics of the restaurant or image (such as LOGO).

Background music: romantic, soft light music, moderate loudness, seasonal changes and the restaurant style.

The fourth graduation business plan model two

Dessert leisure food has always been the favorite of female friends, so if you can open a cake store in the women's gathering area should be a good choice, but also operates a birthday cake, as long as you make their own characteristics must be loved by the majority of friends.

One, the cake store profile

1, the store hair belongs to the catering industry, the name is "xx afternoon tea", is a wholly owned enterprise. Mainly for people to supply cakes, bread, ice cream and drinks and other desserts.

2, the store intends to open in the community trade street, the inaugural period is a mid-range cake store, the future intends to gradually develop into a cake chain stores like Andrewson, Chaoyang Square, as.

3, the store needs start-up capital 95,000 yuan.

Second, the business objectives

1, due to the location in the Trade Street, the source of relatively rich, but there are many competitors, exceptionally the store just opened, want to open the market, we must be in the quality of service and product quality on the efforts, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to gain a firm foothold in the Trade Street and recover the capital in 1 year. The long-term goal is to gradually develop into a strong economic strength and must have a market share of the cake chain companies, in the many cake brands to break out of a world, and become a famous brand in the cake market.

Three, market analysis

1, the source: the store's target customers are: to the trade street shopping and entertainment of the general consumers, accounting for about 50%; around the school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.

2, competitors: according to the survey results that the domestic brand cake store has a lot, only the Fuzhou chain cake store has a lot of such as Andrewson, Sunrise Square, Red Leaf, Anchor. So the competition is great.

Four, business plan

1, first of all, to the surrounding several cake store "spy intelligence", to find out the different kinds and sizes of cake cost price. The first thing you need to do is to find out the cost of different types and sizes of cakes.

2, the opening of the gold raised, began in the major cake store "tapping". Can not "blatantly" dig, to take advantage of the store less people, sneak past and store master to discuss. Or recruit pastry chef, open cake store master is very important, so be careful research.

3, it is understood that the discovery of a set of consumption rate: "Customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors to lower prices and you fight for orders." From the experience of the product market must be competitive strategy: "Price reduction promotion is not a long-term business strategy, the only best material to produce the highest quality cake, in order to attract customers, will keep customers."

4, the cake store is mainly for the public, so the price will not be too high, is a low to medium price.

5, you can print some advertising flyers, in the form of coupons issued to achieve the effect of advertising

6, the cake store can specialize in leisure areas, set up a lot of chic seats. Customers can buy some snacks, sit in the cake store and slowly savor, the leisure function of the cake store has been further strengthened.

7, after much investigation, out of competition and other aspects of the need, many cake stores to launch some of the cake and not too much associated with the casual food, in order to constitute a new profit growth point. In the business varieties, many shopkeepers have some new initiatives: for example, in the hot summer, will be in season to launch the very popular ice porridge and shaved ice, as well as milk tea, fruit juice drinks favored by customers.

8, the establishment of a membership card system. Card printed on the name of the member. Membership card discount rate is not high, such as 9. 5% off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. In particular, if the consumer and others together, and the waiter can be called him (her) in public as * Mr., Miss, they will feel very respected.

9, put some promotional items on the table, magazines, information on the knowledge of pastry drinks, stories, etc., on the one hand, to enhance the taste, atmosphere, but also to increase the consumer's good sense of the brand.

10, both from the store decoration, the image of the staff, or cake production, should give customers a healthy, hygienic feeling. Cake store must be strictly enforced national "Food Hygiene Law", which is based on the foundation.

11, the food industry has unusual job labor skills requirements: employees must have a "health certificate".

V. Financial estimates

Start-up assets: about 95,000 yuan

Equipment investment: 1, rent of 5,000 yuan. 2, storefront decoration of about 2,000 yuan (including store decoration and light boxes); 3, shelves and counter input of about 1,500 yuan; 4, employees (2) the same clothing needs 500 yuan 5. Maximum investment in machinery and equipment: 80,000 yuan (including a full set of appliances for making cakes) The first installment of the purchase price: flour, cream and other raw materials, about 6,000 yuan.

Monthly sales (even): 21,000 yuan. Accounting for the assessment of the relevant insiders, so a small cake store business on the right track, monthly sales of up to 21,000 yuan.

Monthly expenses: $14,033. Rent: the best site in the more densely populated neighborhoods, community trade streets, and close to small children's lots (such as kindergartens or playgrounds around), about 5,000 yuan.

Goods cost: about 30%, about 5000 yuan. Staff wages: 10 square meters of small stores need a cake master, waiter 1, salary **** count 2000 yuan. [by finishing]

Utilities and other miscellaneous expenses: 700 yuan equipment depreciation: calculated on the basis of five years, 1333 yuan per month Monthly profit: 6967 yuan or so According to this estimate, about one year to recover the investment.

Six, risk and constraints analysis

As the cake store is not the first store in the street or neighborhood, it is difficult for customers to change the consistent taste, so it will have to spend more financial and material resources and "gimmicks" to attract customers. strong> Second, the trial arrangement

1, the start time: x month x day

2, the trial purpose: to strengthen the work of the store personnel level, the interface between the positions and coordination between the staff, fully familiar with the products, services, and prices, skilled sales techniques, a full understanding of the local consumer's 'consumer preferences.

3, the trial business mode: the use of interpersonal relationships, the distribution of trial leaflets

Third, the college entrepreneurial plan opening day ribbon-cutting activity arrangements

Activity Theme: xx opening

Activity Location: the square outside the store, nearly the door of the store.

Opening time: x month x (tentative)

Preparations:

1, to determine the list of local guests and media personnel, a week in advance of the time to send invitations.

2, the preparation of raffle boxes, raffle gifts, fireworks, color balls, trays, scissors, corsages, sign-in book, pens, sound, microphone.

3, the layout of the lectern, sign-in desk, red carpet (store entrance), order flower baskets.

4, hanging Shiyan store opening ceremony red banner in the store front.

5, contact and determine the opening lion - two.

6, and the nearest restaurant booking lunch guest meals.