Ways to create a link between catering industry and consumers:

First, use challenging psychology and discount marketing

Discount promotion is common and effective in catering marketing, and the key lies in how you plan. If you open a hand shop, you can have ten hands, that is to say, you can eat a bowl of jiaozi within ten mouthfuls, and you can get a discount or a drink after success.

second, use random events to guide customers to use them

The most successful marketing is to make your customers feel that they have used it, but in fact, you have gained something more important than a single business, such as recognition, reputation and repeat customers. For example, when the suspension bridge rises, there will be preferential activities for beer.

Third, seize the hearts of young people with emoticon package marketing

In October this year, the tea brand Cha Yanyue uploaded her own emoticon package on WeChat: the daily life of Cha Xiaoyan. From the type point of view, this is a static plane expression package with a slightly immature design sense, but the cute and playful antique girl in LOGO has also attracted many fans. After this set of emoticons was launched, it was not only promoted online, but also combined with offline stores for auxiliary marketing.

Fourth, use contact marketing to encourage customers to buy again

Usually, when we do marketing, we spend a lot of energy outside the restaurant to improve brand awareness and attract customers to shop. But in fact, those customers who have already entered the store should also be the key marketing targets.