Short video copy should be clear about the theme, build a framework and fill in the details.

clarify the theme. To be clear about the theme is to lock in the target group, find out who the writing is for, and decide the theme of the script according to the needs of the audience.

how to write the copy

build a framework. After the basic theme is determined, it is necessary to start building a script framework. The core of this framework is story, which includes characters, scenes and events in the form of stories. Because the script written is for short video, it is necessary to set up bright plots such as inversion and conflict within a limited text to highlight the topic.

fill in the details. It is said that "details determine success or failure", and the same is true for short videos. A good short video and a bad short video may have the same story outline. The real difference between them is whether the details are moving. If the theme is trunk, the frame is branches, and the details are leaves, leaves can be used to judge whether a tree is healthy or not.

Good copy: persuasion, relevance, communication and trust. Funny category: learn to spit, get feelings, and accumulate laughter. Knowledge: Focus on teaching people how to solve problems. Workplace category: people have a buzz, a large user base, and many keywords are added to describe the phenomenon+explain the reasons.