before starting a catering business, you need to understand that as a layman, you need to consult, consult and learn from others in addition to the first-line research and inspection.

1. I made an appointment with an expert

during the May Day holiday. I made an appointment with an expert in investment promotion and operation, and asked about the location and operation of catering, and I gained a lot.

in addition to the points listed above about store planning and location, the following points are more important.

1. Generally speaking, in Beijing, the area requirement of back kitchen accounts for about 35% of the total area. If it is too small, it is difficult to guarantee the speed and quality of serving, and it is difficult to comply with regulations.

2. The number of people on weekdays is usually the highest on Mondays, the average on Wednesdays and the least on Fridays. In short, the average number of people in these three days is basically the average number of working days per week.

3. The proportion of online and offline catering is basically 41% and 61%, so online consumers must not be underestimated. Although the promotion of the US Mission is 23%, excluding the rental cost, it is worth doing online.

4. Site selection accounts for 51% or even 71% of catering shops. If the position is not chosen, no matter how hard you try, you will only get 51 points. On the contrary, the position is chosen, with at least 51 points. Although the rent in a good location is expensive, the extra flow of people can completely amortize this part of the higher rental cost, which is still cost-effective.

5. The business office business circle in Beijing mainly includes Zhongguancun, Guomao, Jianguomen, Chaowai, Wangjing, Zhichun Road, Anzhen, Shangdi, Xierqi and Jiuxianqiao. If you want to know more details, you can buy a paper version of Beijing map for overall understanding and planning.

6. There are many ways to find a good house. You can consult an intermediary, such as link, I love my family, etc. You can also search in 58 cities and markets. Or search on Baidu and Gaode maps. Finding a good position requires a good opportunity, just in time for the last family to leave.

7, a good location, generally speaking, it is best for the surrounding diners to walk within 11~21 minutes, and it takes more than 21 minutes to walk, which is basically difficult to radiate.

8. Specific precautions for site selection, including the landlord's service awareness and professionalism. In addition, whether the surrounding merchants change frequently, etc. In addition, when signing a specific contract, if the operation is affected due to factors such as municipal construction, it needs to be explained in advance in the contract. At the same time, pay attention to the practice of competing products by peers, take its essence and discard its dross. For example, you can refer to the location of the shops that sip and sip, or crispy noodles, or real kung fu, as a reference for your site selection.

9. Good shopping malls generally have brand requirements for the shops entering the market. It is not easy for ordinary brands to enter. Some big brands will cooperate with chain shopping malls. When the shopping malls open, the stores will move in directly. The catering chain enterprises that have done well in the industry include Funiutang, Yoshinoya and Xibei Youmian Village.

11, when decorating, it must be completed before winter, otherwise the migrant workers will go home half a month before and half a month after the Spring Festival in winter. It will increase your lease cost and labor cost dramatically.

11. When signing a contract, there should be a rent-free period. And it is necessary to agree on a priority renewal period.

Second, I had an exchange with the founder of crispy vegetable pancakes

Because of a lecture held by Hejun Business School, I added an alumnus WeChat and made an appointment to meet and talk at the store. Because I arrived early, I looked at the investment situation in my location. I made a call for investment promotion at the scene and had a chat. I learned that the monthly rent of a shop with a square meter in Kaishi Square is about 31,111. Generally speaking, it is still relatively expensive. The professionalism and attitude of on-site property and investment promotion related personnel are relatively general.

during the communication with the two founders of crispy vegetable pancakes, the following goods were received.

first of all, site selection is very important, and attention should be paid to the flow of people.

Secondly, there is a need for overall planning, including medium-and long-term and short-term planning, positioning, prices, services and so on. Need to have the mission, vision and values of the enterprise itself.

Third, team members should be well managed. Finding the key foreman and leader needs him to lead the team to realize their overall planning vision.

In addition, regarding the manual arrangement, there are two shifts, and the working hours are from 8 am to around 21 pm, and there will be overlaps in the middle peak period.

In addition, to have enough cash reserves, it is necessary to reserve at least 3-6 months' cash, so as to better ensure the safety of catering enterprises in the face of similar crises in COVID-19.

finally, the product is very important, and it needs someone to polish and develop the product specially, and it needs to constantly improve the product.

in addition, for waiters, it is also a feature of the catering industry to control and control their food. If employees don't live in dormitories, there will also be subsidies, such as a monthly subsidy of 1111 yuan.

News report: /thread-8138478.htm

Third, communicate with entrepreneurs' friends

I also communicated with some entrepreneurs' friends by telephone.

1. In terms of company registration, it is not complicated, but the business, taxation and finance are basically fine. Only when registering a company, if there is no registered address, the cost will be slightly higher.

2. In the process of starting a business, it is necessary to control the cost well, and any place that should not be spent should be controlled. Otherwise, by the end of the month, we will settle accounts and work hard for the landlord. At the same time, in the early days, when there is no prospect and the salary is very small, how to find outstanding talents requires a company. Entrepreneurship itself is not easy, what is needed more is the confidence and belief to persist in the face of difficulties. Think of all failures, setbacks and difficulties as a catalyst for success, and make yourself more frustrated and brave.

3. As a founder, you must keep learning. The ceiling of an entrepreneur is the ceiling of an enterprise. If entrepreneurs are unwilling to learn, then this enterprise will have no future, no growth and no progress. We should not only learn by ourselves, but also promote team learning. A team that loves learning will not develop too badly.

the heart is in one art, and its art must work; If you are in one position, you must do your job.