Milk tea combines the advantages of milk and tea, widely loved by consumers around the world, has become one of the people's daily beverage choices. At present, China's cup milk tea market has gradually shown an oligopoly trend, in which Xiang Peopeo, Lipton, Youlemei and so on as the leading brand, Xiangyao followed closely behind, the market competition is extremely fierce. The following is what I have organized for you about the university milk tea store business plan sample, to give you as a reference, welcome to read!

University milk tea store business plan essay 1

First, the business profile

The main business scope: Coffee: Blue Mountain, latte, mocha, cappuccino, Italy, Colombia, Brazil and so on. (Coffee is the specialty of the store, all are freshly ground and freshly brewed coffee.)

Alcohol: red wine, wine, cocktails, white wine, champagne, cinnamon wine, brandy, all kinds of beer and so on.

Milk tea: various flavors of milk tea, such as strawberry, green apple, chocolate, mango and so on.

Afternoon tea: green tea, safflower tea, ginseng oolong tea, several kinds of herbal tea.

Dessert: various kinds of exquisite desserts, such as mousse, cookies, cakes, etc.. There are also a variety of flavors of smoothies and ice cream.

Type of Business: Service

II. Personal Information of the Author of the Business Plan

III. Market Assessment

1. Description of Target Customers:College students and teachers at school. Business people in business buildings.

2, market capacity or the enterprise's expected market share: 1%

3, the main advantages of competitors: a larger number of products, a long history of development, abundant funds, recognized by many guests. (Interview www.mian4.net)

4. The main disadvantages of the competitors: the product model is fixed and inflexible.

5, the main advantages of the enterprise relative to competitors: the initial stage of development can be used in different business models, choose the most suitable.

6, the main disadvantage of this enterprise relative to competitors: less capital, not recognized by the guests.

Fourth, the market sales plan:

1, product: the same

2, price:

espresso regular medium large

caramel macchiato 24 27 30

latte coffee 19 22 25

cappuccino coffee 19 22 25

mocha coffee 22 25 28

Americano coffee 22 25 28

Americano coffee 22 25 25

Americano coffee 22 25 28

Americano coffee 22 25 28

Americano 15 18 20

Refreshing Series

Iced Latte 19 22 25

Iced Mocha 22 25 28

Iced Americano 15 18 20

Coffee Frappuccino 21 24

Mocha Frappuccino 23 26

Espresso Frappuccino 25 28

Caramel Coffee 19 22 25

Cappuccino 19 22 25

Mocha Frappuccino 22 25 28

Caramel Coffee Frappuccino 24 27

Mango Tea Frappuccino 21 24

Vanilla Frappuccino 21 24

Chocolate Frappuccino 21 24

Breakfast

McMuffin (Chocolate, Blueberry, Vanilla, Cranberry) $7-$8

Danish Bread $5-$8

Lunch

Vegetable Pie $8

French Sandwich (Tuna, Smoked Chicken) $15

Sandwich (Tuna, Potato, Caesar) $10-12

Salad (Potato, Tuna, Caesar) $15-19

Meal Box (BBQ Pork, Beef with Black Pepper) $19

Tea time

Cheese sticks, breadsticks 6 yuan

Cookies 6-8 yuan

Tiramisu 10 yuan

Fruit cups 6 yuan

Vienna Black Forest Cake 8 yuan

Cheese cake 10 yuan

Blueberry cheesecake 12 yuan

3, promotional methods: ① Establish a membership card system: The name of the member is printed on the card. The discount rate of the membership card is not high, such as 9.5% off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Especially if the consumer and others together, and the waiter can publicly call him (her) as * Mr., Miss, they will feel very respected

② personalized service: put some promotional items on the table, the content is about the knowledge of the coffee, stories, etc., on the one hand, you can enhance the taste, atmosphere, but also increase the consumer brand good sense. For a number of consumers to come together with a specialized explanation of the staff. If they are interested, you can introduce them to the names and origins of various types of coffee. You can also let them participate in the coffee making process

3. Location:

(1) Details of the location:

Area of the location (square meters) Rental or construction costs

(2) The main reason for choosing the address:

(3) Sales method: the final consumer

(4) Reasons for choosing the sales method: the service industry (5) Business organization

The business will be registered as: a partnership

Proposed name of the business:

Employees of the business:

Number of positions Monthly salary

Manager 13,500

Barista 12,000

Pastry chef 12,000

Business will receive a monthly salary of $10,000 per month. p>

Business licenses and permits to be obtained by the business:

Type Estimated cost (yuan)

Business license 700

Tax registration certificate 100

Health permit 280

Legal responsibilities of the business (insurance, employees' salaries, etc., taxes)

Type Estimated cost (yuan)

National tax 60

Local tax 45

Insurance 480/person

Salary 7500

Other expenses (utilities, etc.) 400

VI. Fixed Assets

1. Tools and Equipment: Kitchen is the oven, steak oven, stove, sink, cooker, sterilizer, refrigerator

In terms of the bar: refrigerator , sink, ice machine, cake cabinet (optional), coffee machine, etc. 。。。。

2. Outline of fixed assets and depreciation:

VII. Other operating expenses (excluding depreciation and loan information)

Item expenses (yuan) Remarks

Rent

Marketing expenses

Maintenance expenses

Registration and enrollment fee

Others

University milk tea store business plan sample article 2

First, the project is introduced:

The store is a low capital investment, wide range of consumer groups, fast cost recovery and the facade is very good to find a business project, generally in addition to retaining the store rent for about 3 months, labor and daily expenses, the milk tea store operation and management do not need too much working capital, is very suitable for small independent business. The name of our shop is coco, which means "milk tea shop". The name of our store is coco, which is easy to remember and catchy and can be quickly remembered. Our goal is to general milk tea store does not have unique features to attract customers and get big profits, with a year's time to make a name for themselves, establish a brand effect and accumulation of funds, through the investigation of the pilot, after the expansion of the operation to other markets, to obtain greater benefits. Through continuous reform in the process of operation, gradual improvement, the formation of word of mouth, expand the market share, the formation of a chain of milk tea stores.

Second, the product / service introduction:

The store mainly operates a variety of coffee, milk tea, in addition, in order to meet the customer's consumption needs, and also operates a double-skinned milk, shaved ice, milkshake, a variety of fruit juices and beverages and a variety of snacks, such as a variety of flavors of melons and barbecued shark's fins and so on. In order to attract customers, the store will develop new types of milk tea through continuous experimentation. The new types of milk tea will become the recommended drink of the week, and will be sold at a special price in the first two days of its launch, and will become the store's specialty product if the response is good. In order not to be imitated and surpassed, we will continue to introduce new products, holiday products and anniversary products. For example, Valentine's Day: launch couples milk tea, Hanukkah: launch single milk tea. Continuously attract customers because of the characteristics, so that customers have a deep impression of the store, and gradually form a word of mouth, the intangible brand assets of the enterprise.

In addition can be operated by combining the flavoring technology with the requirements of the bartending process, which is a qualitative leap, but also a kind of artistic enjoyment. The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice), spices (pearl milk tea also includes pearls). Different water to do the milk tea flavor varies greatly, you use tap water? Or mineral water? Or mountain spring water? Sea water? Filtered water? This is completely different, although the spring water is expensive, but the taste is good, the product is good to have repeat customers. Ice is also, the program of making ice will also seriously affect the quality of each cup of milk tea. Therefore, in order to the long-term development of the enterprise, the operating personnel have really learn milk tea technology. Basic to know: 1, learn to taste milk tea; 2, raw material ingredients recipe; 3, flavoring portion and time; 4, the application of equipment and flavoring fire; 5, flavoring techniques; 6, milk tea preservation; 7, milk tea packaging requirements; 8, changes in milk tea, including kind of change and qualitative changes, such as: pull flowers.

Third, industry analysis

Milk tea, coffee belongs to the mass consumption, consumers are very much, mainly teenagers and students are mainly, whether it is the current market demand or the future market demand is great, but the milk tea store industry competition is also very fierce, we have to make a feature in order not to be eliminated, in order to stand out in the industry. At present, most of the milk tea store tastes the same, so we want to do a good job, we must innovate, such as adding new flavors, the use of strange and interesting cups, so that customers refreshing. At the same time, we must focus on the health of the milk tea store, so that customers have a clean and fresh feeling as soon as they walk into the milk tea store.

For product pricing, we will set different prices according to different flavors, generally around 3.5 yuan, and the same as the average market price. We take competitive advantage of our products to capture market share with the quality and features of our products. Due to the large number of similar stores, it is difficult to enter the industry, and most of the customers have inertia in the consumer psychology, it is difficult to achieve competitive advantage in the industry. So we will be in the pre-opening of high quality and low prices to obtain a pass to enter the market, and there will be promotions and special events.

Market analysis and forecast, competitor analysis and the characteristics of the store: demand at this stage in the larger stage, in the future there is a trend of growth. At this stage, most of the competitors do not have characteristics, and a few companies with characteristics are not promoted. Therefore, in order to occupy a certain market position after entering the market, the enterprise should strive to create features to attract people in a unique way. In the business process to pay attention to peer products, services, etc., if there is a good return, to learn from the timely.

Fourth, marketing strategy

1, advertising

The visibility of the enterprise, we will be through the flyer way to let customers understand the language of tea, in front of the store we will have posters, etc., to inform the recent launch of new products and recent promotional activities. Store signage using conspicuous, eye-catching colors and models. At a later stage, after accumulating a certain amount of money, we can also invest in advertising in newspapers, radio, television, and the Internet. In addition, the staff are all wearing the store uniforms.

2, promotional programs

A. for members, 25 yuan / person, a one-time consumption of 20 yuan is free for members to use the membership card can be discounted 10%, and members in the birthday will receive the store to send blessings and gifts.

B. The use of strange and novel cups and straw tools, so that people have a refreshing feeling.

C. The use of couples cups and straws, couples come, you can recommend couples package, and send couples gifts.

D. In various festivals, the launch of holiday special products and activities to attract customers.

E. In a one-time consumption of 15 yuan to send a small gift. Sometimes you can send the store special customized T-shirt with the name of the store, not only to cheer up the customers, but also to improve the visibility of the store.

3, price

In the first two days of each launch of new products will have a special price, the rest of the average market price to sell, in the later stages of their own brand when the appropriate price.

4, team management

The staff to do their jobs, in the important affairs of the store manager to convene staff to discuss and make decisions.

5, service

The store personnel uniformly good service work, maintain a good mood, to customers carefully polite, can not be angry with customers.

Fifth, the analysis of raw materials and equipment to open a store

Milk tea equipment spending analysis: ice machine and accessories, milkshake machine, sealing machine, fructose quantitative machine, smoothie machine, POS machine, water purifier, sterilizer, insulated tea buckets, hot water bottles, water boiler, induction cooker Yuan, and so on.

Small appliances include: double-ended measuring cups, stainless steel Japanese bar more, ordinary aluminum ice shovels, stainless steel plate network grid, plastic measuring cups (3000CC), sealing cans, cold water jugs, pressure nozzle, Terry leakage shells, Gengsheng naked soup shells, billet oil grid (encrypted), Gengsheng taste cups, manual whisks, electronic countdown timer, 400CC double cream whipping machine, electronic scales, electronic weighers, Gengsheng small electronic scales, Gengsheng taste cups, cover, national production cups, hoppers, and so on. Lid, national production cups, hopper, composite bottom stainless steel pots, polished aluminum ice scooper, with a bottom box of rubber handled steel planer, luxury canning knife, bean scooper, Taiwan whisk, Gengsheng leakage shells, small measuring cups, measuring cups with lids, Shaker cups, cup brushes, high-efficiency sponges, white napkins, Leigh Ho blue towel cotton, Leigh Ho coffee towel, plastic wrap, garbage cans, mops / absorbent mop, brooms / garbage shovels, cutters, and so on.

Six, human resources planning

Social development today, people have become the most valuable resource, which is determined by human initiative and creativity, the enterprise to manage this resource, but also to follow the scientific principles and methods.

By the different advantages and strengths of each person, we have the following personnel arrangements for the store: Duan Tian Sen, store manager, and is responsible for the procurement of raw materials, to ensure that the quality of raw materials purchases, and control the inventory, and to ensure the normal operation of the store and do not accumulate too much money. Wu To, very thoughtful, flexible, responsible for new types of milk tea to try and research and development work, to ensure that every week there is a new product launch. Xie Wei, prudent, careful, responsible for financial work, statistics income and control expenditure. Mr. Ma Yuan, hardworking, handy, bold and careful, is responsible for the operation management of the products, i.e. milk tea modulation, ensuring the speed of operation, and customer service work.

University Milk Tea Shop Business Plan Essay 3

I. Project Introduction

(a) Project Background

## Tea Drink was born in 2007 in Taipei City, Taipei City, Daan District, upholding the idea of doing a good job on each and every cup of tea, so that every customer feel healthier, more delicious tea, ## Tea Drink in just five years, from NTU Business Circle, the first time in the world. Within five years, the company has developed from a small pearl milk tea store in the business district of National Taiwan University into a boutique fashion tea chain company with nearly two hundred stores in Taiwan. Admiring the long history of tea culture in mainland China, and y feeling that the mainland beverage market, although there are hundreds of competing, ## Tea Drinks entered the mainland market in 2012, aiming to provide boutique tea drink chain franchise services, so that more people from the franchise to experience high-quality Taiwan tea drink culture. It is in this context, I wrote this business plan, I hope to help entrepreneurs.

(B) Project Introduction

? Brand is a guarantee of quality ? Although some people say they are not superstitious about brands, they still agree with this statement in their heart. Opening a brand milk tea store will make consumers feel more at ease. ## Tea drinks insist on always sticking to quality and health! Achieve the first brand of healthy drinks! The principle of product development, to bring consumers the most healthy products is ## has been the pursuit.

(C) Market Prospects

At present, milk tea ready to sell, is the young forces, urban white-collar workers, one of the favorite drinks, drinking milk tea has become a fashion trend. And with the milk tea of the people, their demand for milk tea will be greater, milk tea market will be more broad. And there is no off-peak season for milk tea, you can do it all year round, the ups and downs of the market will not be too big, and the revenue is guaranteed.

##The target consumers of tea drinks are young forces and urban white-collar, which fits the mainstream consumer group of milk tea. Its segmentation is the mid-range market, highlighting the quality. With the improvement of people's living standards, their demand for quality is also higher and higher, low-quality milk tea will inevitably be eliminated, milk tea tends to quality is an inevitable trend.

Second, industry analysis

(a) the current state of the industry

Milk tea belongs to the beverage industry continues to develop, a wide variety of products are endless, and milk tea because of a wide variety of flavors, the development is even more rapid. With the emergence of Taiwan's pearl milk tea, milk tea quickly popular across the country, a variety of milk tea stores have sprung up in the city's streets and alleys. Milk tea after more than a decade of evolutionary development, consumers for milk tea consumption more rational, but also pay more attention to the quality of milk tea. This makes the development of milk tea store has slowed down, investors for the quality of milk tea also have more to consider.

The rapid development of milk tea stores also means that the milk tea competition is fierce. Milk tea also toward the development of two opposite directions: one is the low-grade milk tea store to win more customers, selling price is low, playing the price war; the other is the high-grade milk tea store to fight quality, excellent quality, good environment, high prices. Both have their own consumer groups, but the milk tea consumers are more middle-class people. Therefore, a moderate price, quality assurance milk tea store will be more favored by consumers.

(B) SWOT analysis

1. Advantageous analysis

(1) Milk tea is ready to sell, instant consumption. And most of the products of the milk tea store can be both cold and hot drinks, there is a market all year round.

(2) Milk tea is generally divided into three aspects: main ingredients, auxiliary ingredients and additives. Additives are mainly red beans, peanuts, pearls, and raisins and so on. Thus, while drinking milk tea and have? Eat? The fun, other drinks provide a single additive, can not be comparable to milk tea.

(3) The storefront can be large or small, a small one-time investment, low risk, short return on investment cycle, high rate of return.

(4) open milk tea store technical threshold is low, the operation is simple, training a few days to operate, and need less operators, generally about three can.

(5) ### Milk tea has more than 10 series of more than 100 kinds of specialty products, a wide range of products, optional. ## Milk tea has milk tea, fruit juice, tea drinks, smoothies, and coffee series.

(6) ### Milk Tea has a brand and quality assurance, insisting on ? Zero creamer, zero fruit powder? The principle of product development.

2, Weaknesses: disadvantage analysis

(1) Milk tea store capital technology threshold is low, both an advantage and a disadvantage. Because of the low capital and technology threshold, the number of people who can open a milk tea store is also high, the milk tea market can easily reach a saturated state, and the focus of competition is centered on price competition.

(2) The added value of milk tea is low, and it can't tap into a memorable connotation.

(3) Milk tea store business depends largely on the location of the store. Consumers who buy milk tea are generally in line with the principle of proximity, they will not run far for a cup of milk tea.

(4) The quality of the store's products depends directly on the quality of the ingredients he uses. And the source of raw materials is transparent, the successful store is easy to be copied by others, the store is difficult to operate for a long time.

(5) Due to the media's propaganda, consumers have errors in the perception of milk tea, that milk tea is ? added flavorings, sugar coloring water?

(6) There is no ability to research and develop raw materials, only passive acceptance of the raw materials provided by manufacturers, so that their own products are not unique.

3, Opportunities: opportunity analysis

With the continuous promotion of ### milk tea, ### milk tea emphasized ? Zero creamer, zero fruit powder? has formed a deeper impression in the minds of some consumers, and as a quality standard to measure milk tea. Thus, ## Milk Tea franchisees as long as in the process of opening the store spared no effort to publicize the emphasis on this concept, so that it is y rooted in people's hearts, consumers will take it as the evaluation of the quality standard of milk tea, when the other brands can not do this, they will naturally choose the ## Milk Tea. Zero creamer, zero fruit powder? is the USP of ## milk tea, i.e. unique consumer proposition.

4. Threats: Threat Analysis

(1) The quality of milk tea stores varies, and the price point of low- and medium-grade milk tea stores is relatively low, which is attractive to some consumers.

(2) Milk tea is a replaceable product, consumers can choose other drinks to replace milk tea. Thus, open ## milk tea store not only to compete with other milk tea, but also to compete with other kinds of drinks.

Third, product introduction

### Milk tea developed more than ten series, more than a hundred kinds of products, divided into cold, warm, hot three kinds, all year round market. And ## Milk Tea will launch new products every season, as the season's main focus, to ensure product renewal. ## Milk tea a la carte menu can be freely adjusted according to the actual local situation and sales.

Fourth, store location

Shop location in addition to the university neighborhood, you can also look at the regional economy, income levels, planning, population quality and other development trends, focusing on the business district's customer flow, the quality and quantity of purchasing power and the quality of the stores themselves, from which to select the cost of not high, value-added potential of the store. Specific reference is as follows:

District location selection

Commercial district shopping center / large supermarket / commercial pedestrian street

Dining district flavor food street

Entertainment district amusement park / large entertainment plaza / tourist attractions

Campus district higher education institutions / primary and secondary schools

Business district office building

Selection of stores there are Four elements need to pay attention to:

First: the gold content of the customer flow site selection must pay attention to the flow of people, consumer groups and purchasing power, etc., the size of the customer flow directly affects the amount of income.

Second: the site of the prospective attention to municipal planning, demolition and renovation of policy changes to the out-of-the-way place into a prime location, the development of the lot of business opportunities.

Third: the cost-effectiveness of stores Different locations, the surrounding environment, traffic conditions, etc., the gap between the store rent is large, we must fully consider the cost-effectiveness of the store, the commercial plaza franchisees, in addition to considering the price of rent, pay more attention to the management of shopping malls and business model.

Fourth: the alliance of zero to whole with a good location of the business associates, sublease space, so that you can have a good location and can save a lot of money.

In addition, the store needs to apply for business license, tax registration, health permits in the Industrial and Commercial Bureau, the Tax Bureau, the health station to do. The price of the license varies from place to place, please go to the licensing location to understand the details.

Fifth, the store personnel planning

Store personnel in three or four will be better, divided into morning, noon and night three shifts, cross-rotation. General store operators to ensure that more than two, morning and evening traffic is sparse, you can only arrange a person on duty. For the performance of the store can also develop a system of rewards and penalties, according to the performance of the store staff to give them appropriate incentives and penalties, which can stimulate their work enthusiasm.

Sixth, marketing strategy

In the opening and holidays, do some activities can attract the attention of consumers to improve sales. You can also do some activities when business is slow, using various means to stimulate the market and increase sales. ## Milk Tea Company has developed a promotional manual with cases of holiday activities throughout the year, and I don't know how to do activities in charge of the store can be appropriate reference.

VII, financial income and expenditure

As shown in the figure:

Investment analysis project name store

Pre-investment brand joining fee 20000 (the first in the region and the first 5 to join, exempt from joining the fee and enjoy more concessions)

Warranty (refundable) 5000 yuan

Equipment costs 9000 yuan

Decoration fee (depending on the size of the storefront) 11,000RMB

First raw material purchase (according to the individual) 8,000RMB

Total 50,000RMB

Monthly raw material input cost (based on the percentage of gross profit) 15,000RMB/month

Rent (based on the local area) 2,500RMB/month

Salary of the staff (actual) 1,200RMB

Staff salary (actual) 1,200RMB

Staff salary (actual) 1,500RMB

Staff salary (actual) 1,500RMB

Staff salary (actual) Staff salary (actual)1200RMB/person*2=2400RMB

Equipment wear and tear 80RMB/month

Utilities 1000RMB/month

Total 20980RMB

Monthly RevenueOpening hours 9:00am-22:00pm

Average consumption 4RMB/person

Daily Revenue (depending on the number of people) 1200 yuan

Monthly income of 36,000 yuan

Profit amount of monthly net profit of 15020 yuan

Yearly net profit of 180,240 yuan

VIII. Risks and risk management

(a) Receiving counterfeit bills: It is best to prepare a bill checker, not only 50 yuan, 100 yuan to check, 20 yuan there are also counterfeit bills, it's better to check. It is also important to prevent certain people from tampering with the payment.

(2) Missing orders: When there are a lot of people, don't panic if the guests rush, to prevent some people from taking drinks without paying.

(c) theft: good anti-theft measures, conditions can be installed a surveillance camera.

IX, medium and long-term planning