Many people think that flower shops have less investment and no risk. In fact, this is a misunderstanding of flower shop management. Myth 1: Flower shops are risk-free. Some people think that flower shops can make big money, get quick results and have no risk, so they blindly invest in opening stores regardless of whether they know flowers or not. As we all know, the flower industry is a high-risk industry. Without risk awareness, careful study of the market and in-depth understanding of the market, blind flower shops will cause irreparable economic losses. As a commodity, flowers must follow the laws of market economy. Business varieties, geographical location, advertising, service quality and so on are all very important, and it is necessary to conduct in-depth and detailed investigation and demonstration before the flower shop. In addition, bonsai with flowers and trees has the characteristics of strong seasonality and high maintenance technology requirements. Therefore, before opening a store, we must have certain funds and flower cultivation management technology as the support, pay attention to the flower market at any time, minimize risks and avoid unnecessary losses. Myth 2: The bigger the scale, the better. In recent years, some flower merchants blindly pursue scale effect, and their business scale is getting bigger and bigger. They invested tens of thousands or even hundreds of thousands of yuan to open a flower shop, and the results were not satisfactory. The cost is too high and difficult to control, resulting in more turnover and less profit, and the accounts at the end of the month can't make ends meet. Opening a flower shop should not simply emphasize the expansion of flower shop scale, but should pay attention to the adjustment of flower product structure, strive to improve flower quality and excellent service, constantly explore the appropriate scale suitable for its own operating characteristics, and strive to improve economic benefits. Myth 3: The more varieties, the better. Many flower shops want to be big and complete when determining their business varieties. They sell everything, local, provincial, imported, fresh cut flowers, potted flowers, ornamental plants, strange stones and so on. On the surface, customers have a lot of choices, but in fact, they are counterproductive, numerous and miscellaneous, and have not formed their own unique advantages. In terms of operating varieties, according to local climatic conditions, geographical location, flower output, market demand, etc. We should choose products suitable for local residents' economic income and consumption demand, and sell flowers with different specifications and quality standards to meet the needs of different consumer groups. Myth 4: The closer to the city center, the better. The address of the flower shop should be linked with the variety, price, grade and scale of its own operation to see where it is suitable to open a shop. If the variety you operate has no characteristics and the service quality is average, even if it is opened in downtown, the economic benefit is not high. When choosing the location of flower shops, we should carefully analyze the distribution of local flower shops, and open shops in densely populated residential areas or hospitals, schools and other areas, which will not only facilitate the citizens, but also bring good economic benefits to flower shops. After nearly a year's operation, Liu Xiaolin finally found the knack of running a flower shop, but he was also afraid. If he is not an art design major and has a certain design skills, his flower shop can easily provide only the most elementary services, just like some small flower shops.