Coffee:
"There are more than 60 stores in two years, and the expansion speed of new brands is amazing. Speaking of the president of Yingman Coffee, Xin Xiangzi revealed that 36 of the more than 60 stores are profitable, and each store invested about 2 million in the early stage. "
Carving time:
"1996, Zhuangzi took out more than 100,000 yuan as capital from home and rented a small room in the hutong of Chengfu Road, which was adjacent to the university and had a strong cultural atmosphere. There is a cafe in front, a kitchen in the middle and a house in the back. He moved the books at home, hired three people to make coffee and cashier, and a cafe opened less than 10 table.
In 2002, the cost of opening a store soared, and Wudaokou Store and Lido Store almost reached more than 900,000 yuan. "
Before opening a store, there are still great profit opportunities in the following six aspects.
First, positioning-first decide the business model and then consider the style.
The store only sells coffee, or "coffee+cake" or "coffee+cake+light meal"? In addition, is it a single-store operation or a compound cafe with different industries (such as operating with a bookstore)? This was all planned from the beginning.
Second, financial planning-flexible design and decoration
Coffee shop fund planning must include the following expenses:
1. Money-making equipment
2. Hardware equipment
tableware
4. Design and decoration
5. Rent (first month's rent +3 months' deposit = 4 months' rent)
6. Raw materials
7. Personnel costs (such as timekeeper's salary)
8. Miscellaneous expenses (utilities)
9. Reserve fund (rent+raw materials+personnel expenses+miscellaneous expenses) that can maintain the deficit operation of coffee shops for at least 5 months ×5.
Among them, the decoration budget is the most easily out of control, and it is very flexible. We should adapt to local conditions. If you have no experience, it shouldn't be too big. It is recommended to find an experienced designer to make a plan.
Third, professionalism-technology is not in place, and everything is out of the question.
The quality of coffee beans and the technology of brewing coffee are the key to determine the customer's return rate.
Fourth, the location-don't be superstitious about the prime location
The masses are not equal to Qian Chao. It is suggested that entrepreneurs should spend at least one week observing the attributes and consumption patterns of local people when choosing a site. Every place has a different way of working and sleeping, and people gather at different times. If the coffee shop is located in the office area, noon is the most important business hours from Monday to Friday, and you can rest on Sunday. On the other hand, if you open a shop in the entertainment area or shopping area, it is obvious that it is difficult for you to use money on weekends.
Five, cost control-how much is a cup of coffee?
Usually, it takes1.5 ~ 20g to make a cup of coffee, and a pound of coffee can usually make 25 ~ 30 cups of coffee. The cost of creamer (or milk) and sugar required for a cup of coffee is about 1 yuan, and it also includes materials such as paper cups, facial tissues and stirring rods. The raw material cost of such a cup of coffee is roughly between 2 ~ 4 yuan. In addition, don't forget to add costs such as rent, water and electricity, depreciation of personnel and equipment. , plus a certain percentage of profits is the price of a cup of coffee.
Sixth, customer training-a long stream of water to establish word of mouth
Opening a coffee shop is like chasing a girlfriend. Brewing takes time. A few years ago, the profit of opening a coffee shop was quite good, but with more and more competitors and the strong intervention of chain cafes, it is becoming more and more difficult to open a dream coffee shop with its own style. As long as you are a conscientious coffee supplier, you will warn entrepreneurs not to get rich overnight by opening a coffee shop.
In fact, personally, it is more important to make friends with coffee shop owners, and all kinds of risks and opportunities can be answered first-hand:)