first, the method of highlighting characteristics

uses various ways to grasp and emphasize the distinctive features of the product or theme itself, and vividly displays them, and puts these features in the main visual parts of the door-to-door advertising screen or sets them off, so that the audience can feel it very quickly at the moment of contact with the words screen, pay attention to it and have visual interest, and achieve the promotion purpose of stimulating the desire to buy.

in the performance of door-to-door advertisements, these characteristics that should be highlighted and rendered are generally determined by the special ability of distinctive product image, the corporate logo of the manufacturer and the trademark of the product.

the technique of highlighting features is also a common and widely used expression technique, and it is one of the important techniques to highlight the theme of advertisements, which has significant performance value.

second, the contrast method

contrast is a prominent expression technique in artistic beauty that tends to conflict with each other. It puts the nature and characteristics of the things depicted in the works in sharp contrast and direct contrast, so as to show this and contrast each other, and achieve centralized, concise and tortuous performance from the differences presented by comparison. Through this method, the performance and characteristics of the product are more clearly emphasized or prompted, giving consumers a profound visual experience. As a common and effective expression technique, it can be said that all arts benefit from comparative expression technique. The application of contrast not only makes the advertising theme more expressive, but also full of interest and expands the appeal of advertising works. The successful application of contrast can make the seemingly ordinary picture processing contain rich meanings and show the different levels and depths of the theme of the door-to-door advertisement.

Third, direct display method

This is a common and widely used expression method. It shows a product or theme directly and truthfully on the advertising page, and makes full use of the realistic expression ability of photography or painting. Deliberately depict and focus on rendering the texture, shape and functional use of the product, presenting the exquisite texture of the product attractively, giving people a realistic sense of reality and making consumers have a sense of intimacy and trust in the advertised product.

This method directly pushes the product to the consumers, so we should pay great attention to the combination and display angle of the products on the screen, focus on highlighting the products' brands and the parts that are easy to touch people's hearts, and use color light and background to set off the products, so that the products can be placed in an infectious space, so as to enhance the visual impact of the door-to-door advertising screen. (www.ruhoo.cn)

Fourth, reasonable exaggeration method

1. With the help of imagination, a certain aspect of the quality or characteristics of the object advertised in the door-to-door advertising works is obviously exaggerated, so as to deepen or expand the understanding of these characteristics. The writer Gorky pointed out: "Exaggeration is the basic principle of creation." Through this technique, the essence of things can be emphasized or revealed more clearly, and the artistic effect of works can be enhanced. 2. Exaggeration is seeking novelty and change in general, exaggerating the characteristics and personality of the object through fiction, and giving people a taste of novelty and change. 3. According to the characteristics of its performance, exaggeration can be divided into two types: morphological exaggeration and facial exaggeration. The former is a superficial treatment, while the latter is an implicit modality treatment. Through the use of exaggeration, the artistic beauty of the door-to-door advertisement is infused with rich emotional color, making the product distinctive, prominent and moving.

5. See the big picture from the small

Emphasize, choose and condense the three-dimensional image in the door-to-door advertising design, and focus on a point or a part with unique imagination to describe or extend it, so as to fully express the theme. This kind of artistic treatment, which is comprehensive in one point, big in the small and incomplete in the whole, brings great flexibility and infinite expressive force to the designer, and at the same time provides a broad imagination space for the receiver, and obtains vivid interest and rich associations. Seeing the "small" in the big picture from the small is the focus of advertising picture description and the center of visual interest. It is not only the concentration and germination of the creative ideas of the door-to-door advertising, but also the unique arrangement of the designers. Because it is not the "small" in the general sense, it is the product of the high refinement of the small and the big, and it is a concise and deliberate pursuit.

VI. Applying the method of association

A psychological phenomenon that conforms to the aesthetic law. In the aesthetic process, rich association can break through the boundaries of time and space, expand the capacity of artistic image and deepen the artistic conception of the picture. Through association, people often see themselves or their related experiences in the aesthetic object, and the aesthetic feeling is particularly strong, so that the aesthetic object is integrated with those who judge Microsoft Corporation of the United States, which leads to the sound of aesthetic feeling in the process of association, and the intensity of their feelings is always intense and rich.