Starting from the revival of tea, we will create products and brands that can inspire the public for the world. As the pioneer and promoter of new tea industry in China, Xicha's mission and vision is "to create products and brands that can inspire the public for the world with the revival of tea as the starting point". Since its establishment, Xicha has been rooted in the long-standing tea culture in China, with product innovation as the breakthrough. While meeting consumer demand and promoting industrial development, Xicha inherits and promotes China's excellent traditional culture, and promotes global consumers to appreciate the great charm of China brand and China culture.