In order to promote the development of Dejiang County's trade circulation industry, actively build a consumption platform, and effectively stimulate consumption, the county from April 2, 20XX to May 4, 20XX carried out a month of consumption promotion activities with the theme of abiding by the integrity, promoting consumption, advocating low carbon, and benefiting people's livelihood. During the entire consumer promotion month, the market prosperity, purchase and sale of two prosperous, highlights, outstanding characteristics, a full range of display of the county's commercial brand, and further promote the consumption, to achieve economic benefits, social benefits double harvest.
First, the basic situation
Dejiang County consumer promotion month activities in April 2, 20XX was officially launched, May 4 lasted 33 days of consumer promotion month activities came to an end, the event **** organization of supermarkets, home appliances, catering and other industries, more than 40 enterprises nearly 48 stores to participate in the event, to achieve sales and Profit amount of synchronous growth. According to Dejiang County Business Center monitoring statistics show that this consumer promotion month participating enterprises *** to achieve sales of 38.42 million yuan, an increase of 32.78%, of which 10.25 million yuan in supermarkets, home appliances business sales of 16.81 million yuan, catering industry 11.36 million yuan.
Second, the way to carry out
(a) government-led, business participation linkage. This activity to the government to guide, business participation, media to promote the way to carry out consumption promotion month activities, give full play to the role of the festival to boost the market, to meet the material and cultural needs of residents, tapping the potential for consumption, enhance the consumer culture, to promote the visibility of the county's commercial brands and reputation, enterprises in accordance with the government's planning timetable to advance in an orderly manner.
(ii) With the help of media resources, a full range of multi-angle publicity. In order to guide businessmen to participate in a wide range of consumer promotion activities, activities prior to the business center through the relevant news media on the activities of time, mode, content, participation in the enterprise has been widely publicized, the enterprises issued a unified design and production of promotional promotional month promotional logos, promotional posters, according to the investigation of statistics of the activity of the social awareness rate of 70%, the enterprise awareness rate of 100%.
(C) activities carried out in a variety of flexible forms. According to the activities of each enterprise to strengthen the activities of participating merchants to guide the work. Enterprises to take discounts, exchange, lucky draw, preferred products members enlarge the "price", with the day of the sales ticket to receive gifts and other forms of promotional activities, to provide consumers with good value for money goods and services.
Three, the effectiveness of the activities
(a) the gradual increase in the number of participating companies, a wide range of activities, the enthusiasm continues to improve. In addition to following the previous year's participating units, this year also increased the Lezhi purchase supermarkets, Hongfa supermarkets, etc., consumer activities in the field benefited the county urban areas, neighboring townships, enterprises have their own characteristics of the theme of the activities attracted the majority of the residents of the enthusiasm to participate.
(2) The content of the activities is diverse, to meet the needs of various types of consumer groups. Luckily, the purchase, Hongfa, Jiahui and other supermarkets, as well as major catering enterprises have carried out promotional activities to the livelihood of the goods as the highlights of daily necessities, department store preferred products members zoom "price", so that consumers save more! Combined with the exchange of purchase, card draw and other thematic activities to stimulate consumption, enriching the consumer life of residents, creating a strong consumer atmosphere, and achieved good results. Wonderful promotional activities to overwhelm consumers. Such as Hongfa Supermarket with the day of the sales ticket to receive gifts, Delong Electrical, Shunfeng Electrical, Huaxing Electrical, etc. to carry out consumption to participate in the lottery activities, so that residents happy consumption, the joy of it.
(C) supermarket performance has increased significantly. As of May 4, Le Zhi Buying, Jiahui Supermarket, Sanhe Supermarket, Hongfa Supermarket and other four supermarkets *** to achieve sales of 10.25 million yuan, an increase of 22.85%, of which, daily commodities, affordable vegetables, fresh aquatic products are the most hot.
(D) the catering industry promotional results. Our county catering industry to actively participate in this activity, to food Meike, big home restaurant, the four seas Hui City, Harmony Garden as the representative of large-scale catering stores in the consumer promotion during the month of food promotion, discount promotions, green promotions, and other forms of food promotional activities, rich in content, brilliant, and has achieved a good social effect and economic benefits.
(5) Credit consumption and green consumption habits are gradually gaining popularity. During the Consumption Promotion Month activities, consumption at designated merchants can participate in lucky draws and other activities. China UnionPay Guizhou Company is responsible for the technical support of the UnionPay cards issued by the banks, and the banks and financial institutions work closely with them to promote credit consumption among residents by exempting credit card fees and other preferential activities for credit card consumption during the campaign period. To "green consumption, environmental protection shopping" as the slogan, the use of disposable plastic bags in supermarkets in the county during the activity period fell by 30% year-on-year, the number of residents shopping recycling bags and the number of times are increasing, sustainable, green, low-carbon consumption concepts gradually take root in people's hearts. At the same time also prompted the producers and sellers to establish environmental protection production and marketing of the awareness of responsibility, in the consumer to promote the concept of recycling consumption, to guide the green low-carbon consumption, to meet the people's expectations of a healthy life.
Four, the next step in the work of the proposal
(a) combined with the actual county to choose the opportunity to carry out promotional activities. Consumption promotion month activities to gradually detach from the traditional function of enhancing consumption, should be further promoted in conjunction with the development of Dejiang tourism industry, in order to enhance its service function for the development of the tourism industry, to attract tourists through shopping, enhance the competitiveness of the Dejiang tourism industry, and to create a Dejiang city image brand.
(ii) learn from experience, form a tradition, and run a specialty. Dejiang consumer promotion month activities, if you need to enhance the impact, we must learn from the lessons of past activities, fixed time to organize, organized by the unit, to drive more energetic enterprises to participate in the consumer promotion month as the county "honesty, consumerism, advocate low-carbon, benefiting people's livelihood," the construction of the project, "a total grip, the formation of traditions. Increase publicity, expand the scope of publicity, improve the consumer environment, promote the integration of consumption and tourism, consumer promotion month into a set of tourism, consumption, leisure integration of the characteristics of the development model.
(C) Government-led, to cultivate more business services market. Consumption promotion month belongs to the consumer promotion activities, the government as a leading department, not only need the active participation of commercial enterprises, especially in the development of promotional activities outside the store also need strong support between government departments. The layout of the commercial pedestrian street in the southern part of the county has been released, and the development space of the business service industry is expanding at an exponential rate. The relevant government departments should strengthen the leading role, combined with the above functional boards to cultivate more emerging business enterprises, and further optimize the environment of the business service market.
We have to adhere to the scientific development road, accelerate the construction of ecological civilization city as a guide, give full play to Dejiang County regional central city of the radiation effect, carefully build Dejiang consumer promotion activities, to festival momentum, to help the city festival, festival promotions, driving consumption growth, cultivate the market integrity system construction, advocate a low-carbon life, benefiting people's livelihoods, and promote the accelerated development of the county's trade and commerce service industry, as the county of The construction of ecological civilization city to make greater contributions.
In order to further activate the consumption demand of urban and rural residents, and enhance the consumption of the county's economic growth of the pulling effect, April 2 to May 4, Changwu County, organized and carried out the "honesty, promote consumption, advocate low-carbon, benefit people's livelihood" as the theme of the "Changwu County, 20XX years".
During the activity month, more than 20 large-scale, reputable and influential large hotels, restaurants, shopping malls, supermarkets, shopping centers, professional stores around the "brand consumption, credit consumption, green consumption, low-carbon consumption" and other four major content, in accordance with the unified theme, unified logo, carried out a variety of forms of consumer promotion activities. Consumption promotion activities were carried out in various forms according to a unified theme and logo. Participating enterprises involved in the activities of cell phone bills, household appliances, daily necessities, clothing, shoes and hats, needles and textiles, cosmetics, fruits and vegetables, catering and food and other commodities, which greatly prospered the consumer goods market and promoted consumption growth, presenting an atmosphere of promoting consumption of "enterprise promotion, honesty and profit". According to incomplete statistics, the activities of the county during the month of participating merchants to complete the cumulative sales of more than 20 million yuan (including catering), an increase of about 9.6% over the same period last year.
First, the competent authorities to actively play a guiding role in expanding consumption, carefully organized to carry out this activity, refine the work program, combined with the actual season and the specific requirements of the activities of the actual and specific activities of the activities of the contents of the organization, organization, division of responsibilities, supervision, inspection and security and other aspects of the refinement and quantification. Mobilization and coordination, timely organization of participating enterprises to convene a symposium to mobilize businessmen to actively participate in the "Changwu County 20XX 'Red April' consumer promotion month" activities, and held a kick-off ceremony.
Secondly, the business sector led by the business, quality supervision, health, urban management, public security and other departments to form a joint working group, according to their respective functions to do a good job of supervision and management of the activities of the site. Industry and commerce departments are responsible for all kinds of goods inspection inspection, and in each activity site has set up a consumer complaints service desk, to protect the legitimate rights and interests of consumers; quality supervision departments are responsible for the quality of goods exhibited in the inspection work, to prevent the "three-free" and other unqualified products damage to the interests of consumers; public security, traffic police and other departments are responsible for doing a good job of on-site security and traffic lanes crowd and vehicle evacuation. Traffic police and other departments are responsible for doing a good job on-site security and traffic avenue crowd and vehicle traffic; city management departments are responsible for doing a good job of outdoor advertising, promotional materials hanging, placing and other management work; business sector in the lead to do a good job at the same time, with the relevant departments *** with the strengthening of the market supervision, to prevent the activities during the looting, fires, stampedes and other accidents, and actively advocate honesty and integrity of consumption concepts, and effectively safeguard the legitimate rights and interests of consumers for the "Red April consumer promotion activities" to create a good market order, to ensure the smooth implementation of the activities.
Third, give full play to the role of media publicity, strengthen the news media reports. From the beginning of April, the organization Changwu County TV station, Changwu bar and other major media on the activities of a full range of multi-angle reports, fully publicize the "Changwu County 20XX 'Red April' consumer promotion month" activities, expanding the influence of the atmosphere; organization of all the Participate in the activities of the enterprise, in the activities of the venue unified production hanging "Changwu County 20XX 'Red April' Consumption Promotion Month" activities logo, "expand consumption, improve people's livelihood, promote development "and other activities such as slogans hanging banners for publicity, to increase corporate publicity efforts, and vigorously promote the "civilized, healthy, green, low-carbon" concept of scientific consumption. During the entire event, more than 100,000 copies of promotional materials issued to the public, and actively publicize various types of promotional information to attract the general public consumption.
Fourth, the participating enterprises have listed a variety of preferential methods to attract customers, Yongdehong Shopping Center, all shopping plaza, Wu Shang Garment City and other shopping malls discount, some of the goods as low as 4 to 60% off, seasonal brand clothing low discount, clearance sale. At the same time to promote the new listing of fashionable clothing shoes and bags and other goods at preferential prices, favored by the public; Yellow River Electromechanical Changwu distribution, Fuyuan home appliance distribution, home appliances, such as shopping malls and home appliance manufacturers and contact to make concessions, lucky draws, store celebrations, welcome festivals, trade-in, buy one get one free and other forms of promotions; some shopping malls jointly with the bank to launch concessions, the brush UnionPay card consumption to enjoy a certain amount of subsidies. Through discounts, concessions, points cards, consumer cards, gifts and other ways to attract customers, received a good effect.
In order to further revitalize the circulation industry, expand the scale of consumption, show business culture, promote consumer upgrading, and enhance the role of consumption on the pull of economic growth. The county of Ma Guan to "integrity, promote consumption, advocate low-carbon, benefit people's lives" as the theme of "brand consumption, credit consumption, network consumption, green consumption, catering consumption" as the focus of the full deployment of consumer promotion month activities.
First, active mobilization, integrated arrangements. Make full use of the national consumer promotion activities to create a good environment, select the county large-scale, good reputation, influential supermarkets, electrical stores, catering enterprises, home building materials, etc. to participate in consumer promotion activities, and based on the county's market structure and consumer characteristics, the organization of enterprises to develop activities, planning a series of thematic promotions.
The second is to strengthen the management, highlighting the safety. The company is also urging enterprises to seriously implement the safety management system, comprehensively investigate potential safety hazards, and ensure that the fire, safety, evacuation and other facilities are complete and smooth. The company's main goal is to ensure that the company's products and services are safe, reliable, and safe for use in the marketplace.
Third, increase publicity, create an atmosphere. Make full use of newspapers, television, the network and other news media, widely publicize all kinds of promotional information, and in the public **** place to paste the designated slogans and logos, to attract more consumers to participate in the activities, to expand the influence and effectiveness of the activities to create a good atmosphere to promote consumption.