Super new customer acceleration: shorten the explosion cycle of new products, and report "Super Incubation Acceleration of New Products" when new products are put on the shelves. It is randomly visible to high-potential users who have not bought any goods in the store in the past year, and not all buyers are visible.
Acceleration of new product super incubation: accelerate the transformation of new customers, and report "Acceleration of new product super incubation" at the end of new product period. For the rights and interests of high-value or high-potential people in the store (not all buyers can see it), consumers can only enjoy the rights and interests of new products once for the same product within the validity period until the end of the validity period or the merchant withdraws from the activity.
Live broadcast of new customers: an efficient tool for new customers to pull new products in the shop live broadcast room, and accurately locate new customers to express their first gift rights in the live broadcast room. It is only visible in the live broadcast room channel, but not in the non-live broadcast room channel.
Brand characteristics
(a) The brand is a proprietary brand.
A brand is used to identify a product or service of a producer or seller. Brand owners enjoy exclusive brand rights after legal procedures, and have the right to require other enterprises or individuals not to counterfeit.
This also refers to the exclusivity of the brand. However, China enterprises have not made good use of legal weapons to play the exclusive rights of brands in international competition. Since the beginning of 2 1 century, they have been seeing the embarrassing situation of domestic gold-lettered signboards in the international market: Japan has registered more than 100 brands, and Australia has registered more than 180 brands.
(2) Brand is the intangible resource of an enterprise.
Because brands can continuously gain benefits by virtue of their brand advantages, they can use their market development power to expand their image and develop their capital, so they can see the value of the brand. This kind of value can not be expressed in kind like material assets, but it can make the intangible assets of enterprises increase rapidly and can be traded as commodities in the market.
Although China's brand creation started late, domestic well-known brands have developed rapidly, and many brands are valuable.
(C) Brand transformation has certain risks and uncertainties.
After the brand is founded, in the process of its growth, due to the constant changes in the market and the continuous improvement of demand, the brand capital of an enterprise may grow or shrink, and even a brand may withdraw from the market in the competition.
Brand growth is risky and difficult to evaluate. As for brand risks, sometimes accidents occur due to product quality, sometimes substandard service, sometimes blind expansion of brand capital and poor management, which brings difficulties to the maintenance of corporate brands and uncertainty to the evaluation of corporate brand benefits.