when investigating and analyzing the market of Baiwei restaurant, we can start from the following aspects: 1. target population: analyze the demographic characteristics, consumption habits and consumption ability of the target population, and accurately locate the target market so as to carry out targeted marketing strategies. 2. Competitors: Investigate the number, brands, marketing methods and price strategies of local restaurants of the same type, analyze the advantages and disadvantages of competitors, and formulate more competitive marketing plans to meet the needs of consumers. 3. Consumption trend: Analyze local consumers' consumption habits, consumption channels and consumption wishes, so as to understand consumers' needs and trends. At the same time, through the survey of consumers, we can know their awareness, recognition and satisfaction of Baiwei restaurant, which is helpful to improve products and services. 4. Brand image: Evaluate the brand image of Baiwei restaurant, such as logo, storefront, decoration, etc., to further enhance the visibility and reputation of Baiwei restaurant in the target market. Market research and analysis is very important for any enterprise, which can understand its own advantages and disadvantages, so as to better meet the needs of consumers and improve the competitiveness of enterprises.