# Planning # Introduction Investment promotion planning is to use the knowledge and wisdom of investment promotion personnel to plan a series of activities to attract foreign capital projects to settle down. The following is an unorganized investment planning scheme, welcome to read!
investment promotion plan 1
1. The organizer introduced
Work-study Club of School of International Economics and Trade, Guangdong University of Foreign Studies, which is called "Economy and Trade Diligence" for short, aiming at providing a service platform and spiritual home for college students, and actively assisting the life and study of work-study students.
We have a special talent pool, which runs efficiently and reasonably, and can gather many talents for the solicitation competition of "We Are Together" and provide many excellent public welfare activities.
the slogan of economic and trade thrift is: Strivefordreams! All along, economy and trade have maintained the tradition of carrying out excellent quality activities: in October 2117, in response to the spirit of "learning to be grateful and learning to be moved", a series of gratitude culture construction competitions for classes of the Institute of Economics and Trade were organized, which attracted a lot of attention both inside and outside the school, and this activity has been carried out in the form of xx sessions every year. In May 2118, Diligence in Economy and Trade cooperated with more than ten companies and institutions such as Guotai Junan Securities Co., Ltd., China Life Guangzhou Branch, Sino-German Allianz Life Insurance Guangzhou Branch, American International Assurance Company Guangzhou Branch, China Construction Bank, etc., and held a part-time job fair for internship in Guangzhou University, providing part-time internship positions for students who work and study, and helping students in need. In October, 2118, Shunying College of Economics and Business established the xx Alumni Association, assisted the college to hold a forum of economic and trade alumni on "Talking to the top management of enterprises-on the qualities needed by contemporary college students", and invited the respected alumni and classmates of the College of Economics and Business including Mr. Xu Yaoliang, a member of the US Presidential Roundtable, to have a diversified exchange with their classmates on the development of college students, and the response was enthusiastic. Half a year after the Wenchuan Earthquake, a "half-year Wenchuan Earthquake Festival" was held diligently to mourn the dead and inspire people. In October, 2119, our Association hosted the large-scale activity "South Lake International Travel Service Maldives Cup", which reflected the diversity of economic and trade thrifty activities and improved the influence and popularity of the Association. Since March 2111, the interview and research activities for thrifty clients have been held. Since then, thrifty has successfully exchanged and cooperated with many well-known businesses for many times, and has carried out activities such as lectures and exhibitions, which have won many praises. The planning scheme is Investment Plan for Public Welfare Activities.
II. Activity background:
Since the reform and opening up, China's economy has been developing continuously, and many ordinary people have lived a well-off life. However, there are still a group of people who are lonely, helpless and need our help. They are the disadvantaged groups in society-children who are out of school, lonely old people and so on. At the same time, the rapid economic development has also brought many environmental problems, and various disasters caused by environmental deterioration have also seriously affected the lives of many people.
The work-study program of the School of International Economics and Trade, Guangdong University of Foreign Studies, based on the tenet of "always stand by those in need with diligence", launched the solicitation competition of public welfare activities with the theme of "We are together", hoping to awaken everyone's idea of doing public welfare and let them put it into action to help more people in need.
III. Purpose of the activity:
The Work-study Association of the School of International Economics and Trade of Guangdong University of Foreign Studies hopes to make everyone pay more attention to public welfare activities and put them into action through the photo exhibition and the solicitation competition of public welfare activities with the theme of "We are together", so as to revive a public welfare atmosphere in the university and help people in need. On the other hand, this activity can not only enhance your company's popularity, but also establish a good image for your company.
IV. Activity theme:
"We are together" public welfare activity scheme collection and selection
V. Activity form:
(1) Photo exhibition to promote public welfare activities
(2) Soliciting public welfare activity schemes
. Carry out the winner's public welfare activity plan
VI. Venue
School (photo exhibition and publicity) classroom (rematch venue)
VII. Publicity methods
(continued from the above table)
VIII. Market analysis
As a result, in the case of relatively stable material life, people began to pay more attention to charity. If merchants start with charity, establish excellent brand image and positive corporate culture among the masses, it will be more easily accepted by consumers. Consumers will also be more willing to choose goods from merchants with good image. The intangible assets of merchants will increase significantly, and they will have more advantages in fierce commercial competition, laying a solid foundation for the long-term development of merchants.
(1) Feasibility of the organizer:
Our College of Economics and Business is one of the largest colleges in the world. And all departments in the college are very active, which can always drive the whole school to move together. Moreover, we have frequent contacts with other universities in the university town, and we can invite students from other schools to participate in it. Besides, this activity we held this time is so meaningful that it will not be a problem for tens of thousands of participants at that time.
(2) Time feasibility:
Now it is the beginning of the new semester, and everyone has plenty of spare time to care about activities other than study. And can actively participate in it. And it is precisely because of a lot of spare time that students have a strong spending power at this time. Merchants do publicity at this time, and the effect of publicity will soon be reflected.
(3) Feasibility of activity form:
This time, we held this public welfare activity planning contest to meet the needs of social development. Merchants can also obtain intangible assets from it, which provides convenience for merchants to occupy the consumer market.
In a word, the benefits that the merchants can get from this activity are far greater than what they pay. It can be seen that this activity is feasible.
IX. Budget
X. Remarks
(1) The sponsorship of other materials involved in the proposal can be decided after consultation with your company;
(2) During the activity, your company may send a responsible person to the site to inspect the progress and effect of the publicity work;
(3) After the event, if the merchants need it, they can provide your company with feedback on publicity work;
(4) If your company is unclear about the details of this activity, We will provide detailed answers to your company by special personnel
XI, Contact information
Address: Guangdong University of Foreign Studies, Xiaoguwei University Town, Panyu District, Guangzhou
Unit: Work-study Club of School of International Economics and Trade, Guangdong University of Foreign Studies
Investment Promotion Plan II
Theme: 2118 Drug Marketing Fortune Forum Summit and National First Class Hypoglycemic Drugs: "xxx" Product Investment Promotion Conference < Force, establish the confidence of dealers, and promote potential customers to sign the bill.
Procedures and specific details:
First, the time strategy and location strategy of the investment promotion meeting
(1) Time strategy: the investment promotion meeting will be held on Sunday to facilitate customers' participation.
(2) Location strategy: Choose a hotel conference hall with certain strength and conditions. The conference hall must have audio and video functions, moderate area and be located in a busy traffic area. (for example, the Great Hall of the People)
Second, the training of investment personnel and staff attending the meeting
First, some necessary training should be given to investment personnel:
If a team wants to win, it is far from enough to rely solely on the individual abilities of the players, so it is necessary to carry out the running-in and training of the team. Similarly, after the establishment of the investment team, training must also be carried out. On the one hand, through training, the team can understand the current situation and products of the enterprise, understand the investment strategy and operation steps, and it is also a running-in process. Training for investment promotion mainly includes the following aspects:
a． Knowledge of enterprises and products, so that team members can have a clear understanding of the current situation of enterprises.
b． communication skills (such as answering the phone, receiving language, negotiation skills, appearance and manners, etc.) to cultivate the professional sense of team members.
c． Professional knowledge of investment promotion (investment promotion process, negotiation skills, telephone answering, matters needing attention, etc.)
d． Essentials of investment promotion (explanation of investment promotion strategy and contract interpretation, etc.)
(1) Investment promotion personnel must truthfully grasp the various characteristics of products.
(2) Merchants must know their customers before doing things, including their economic strength, sales network and personal hobbies.
(3) Merchants must have a full understanding of the current market, especially the regional market where their target customers are located.
(4) Merchants must have certain negotiation strategies and abilities.
III. Determining the invitees of the conference
It is mainly divided into four parts: new customers, old customers, media and dignitaries
Defining the invitees through market segmentation: through market research, selecting three or four powerful distributors in various provinces and cities, issuing invitations, and finally determining a powerful prefecture-level franchisee at or after the investment promotion meeting. (Inviting prominent old dealers to participate as representatives can speak on the spot and drive the atmosphere of the venue. )
Fourth, determine the publicity channels for investment promotion
(1) Advertise products for investment promotion in the media with large circulation in the proposed investment promotion area.
(2) Send investment promotion information to dealers with certain strength through SMS platform, and track and confirm it.
(3) Invite major prospective customers to attend the meeting through the company's marketing personnel, and design an invitation letter with super lethality.
5. Contract planning: We will meet with the customers who sign the bill on the spot separately, and modify the investment contract within a certain range according to the dealers with different strengths, and provide certain preferential policies.
VI. Detailed arrangement of the investment promotion meeting. The investment promotion personnel will follow the targeted key customers throughout the meeting.
(1) Do a good job in the reception, accommodation, catering, returning to the city, etc. of the participating customers
(2) Create a relaxed and pleasant atmosphere of the investment promotion meeting, and let the customers who come to participate in the investment promotion know from the side that the dealers with the same strength in their region should also participate in the investment promotion, which will arouse the competitive psychology of the dealers.
(3) Marketing planners and product managers should make detailed analysis and explanation on the current market and products at the investment promotion meeting. Dealers can ask questions about their market prospects and marketing strategies on the spot, and marketing planners can answer them on the spot to help dealers establish their confidence in distribution.
(4) The product manual and investment manual designed by the company must be sent to the participating dealers by the investment personnel in person and registered.
(5) Hanging and placing a large number of product print advertisements (banners, Yi Labao, leaflets, etc.)
(6) Inviting dealers who have already joined to compete for the distribution rights in other regions, which will have a strong shock and pressure on prospective customers who want to distribute in this region, so that they can see the operability and profit space of this market, so that their own market will not be occupied by others.
(7) Give greater price concessions and policy support to the dealers who sign the bill on site. This information will be explained to the participating dealers by the host on site, and the specific preferential policies will be explained to the customers who sign the bill by the investment promotion personnel alone.
(8) Give gifts after the meeting.
VII. Documentary process after the meeting
(1) Telephone follow-up visit
(2) Marketing personnel visit in person
VIII. Do a good job in the aftermath after the investment promotion meeting
(1) Arrange the return of customers
(2) Summarize the gains and losses of the investment promotion meeting
(3) Organize and archive all kinds of information obtained by the investment promotion meeting
Meeting procedure:
Contents (speeches) in sequence. Introduce the host of the participants for 5 minutes
2 Company introduction (with text and vcd data projection display) 11-15 minutes for the person in charge of the company
3 Product introduction (with text and picture projection display) 21-31 minutes for the product manager
4 Marketing model and product promotion scheme introduction (text, Vcd and photo projection show) 31 minutes for the marketing director of the company or the marketing planning company that cooperates with you
5 explanation of cooperation mode and contract (with text projection show) 15 minutes for the sales management director of the company
6 minutes for the representatives of dealers and advertisers to speak
7 product display and advertising, promotional materials and images, 21 minutes for the host of vcd exhibition
8 hours for the signing method to be announced, and 2 hours for several principal persons in charge of the company to answer questions
9 days for the signing business representative and the person in charge of marketing
Specific schedule:
1.9: 11-11: 11, guests will sign in (distribute gifts) for the exhibition.
2.11: 11-11: 31 leaders' speech
3.11: 31-11: 11 enterprise leaders' explanation. Introduction of cooperative units (such as hospitals, etc.),
4.11: 11-11: 21 Customer representatives talk about business experience in the early stage. Consumer representatives talk about service convenience;
signing ceremony will be held from 5.11: 21 to 12: 11 (pre-contractors can be arranged to sign contracts), and the staff will read out the signing policy, create an atmosphere and facilitate the signing.
Lunch from 6.12: 11 to 1: 31, and lucky draw for contracted customers
Group discussion from 7.1: 31 to 3: 11;
8.3: 11-5: 11, the company visited and signed the contract.
IX. Budget of expenses (calculated based on the expected attendees)
1. Rental fee for the venue:
2. Chinese food (table):
3. Transportation vehicles:
4. Vacation (2-6.