First, the connotation of business etiquette
Throughout the ages, China has always attached great importance to etiquette. With the increasing social communication, sincere, civilized and charming communication etiquette has become an important means to expand communication, enhance friendship, strengthen cooperation and promote development. More and more people have noticed how to show their manners and manners. People's spiritual needs and self-cognitive values are getting higher and higher, and they want to be understood and respected more and more. More and more people realize the importance of etiquette.
Proper business etiquette is not only the external expression of a person's inner cultivation and quality, but also an art, a communicative way or method applicable in interpersonal communication, and a customary practice of showing respect and friendliness in interpersonal communication. From a personal point of view, mastering certain business etiquette is helpful to improve people's cultivation, beautify themselves and beautify their lives. But also can effectively promote social communication, improve interpersonal relationships, and help to purify social atmosphere. From the enterprise's point of view, mastering certain business etiquette can not only shape the enterprise image, improve customer satisfaction and reputation, but also achieve the purpose of improving the economic and social benefits of the enterprise. Business etiquette includes several aspects:
1. dress etiquette: dress etiquette is the most basic etiquette in business activities. Appropriate clothing is not only the embodiment of personal beauty and high quality, but also the respect for others. Traditional, solemn and elegant clothes are required on formal occasions. For men, generally speaking, they should wear suits, ties and dark suits that fit well. Ladies should pay attention to wearing light makeup, don't wear clothes that are too revealing and penetrating, and don't bring too much jewelry.
2. Meeting etiquette: Meeting is an important activity in business activities. Meeting etiquette mainly includes introduction etiquette and handshake etiquette. Generally speaking, introduction means that both parties introduce their team members, the order is ladies first, the position is high first, and the address is generally "Ms", "Miss" and "Mr". Shaking hands is the most commonly used greeting in China. It is also a common etiquette in the world. Handshaking seems simple, but this little gesture is related to the image of individuals and companies, affecting the success of business communication and the strength of handshaking. When people meet for the first time in China, they usually hold it until now, but it's not too heavy. The handshake time should not be too long or too short. The international standard is about three seconds. When there are a large number of people present, we should find someone to shake hands firmly and locally to prevent cross-shaking hands and fighting. When shaking hands, you should look the other person in the eye and smile as a greeting.
3. Conversation etiquette: The process of business activities is the process of conversation between the two sides. Any successful business activity is the result of conversation between two parties, and any conversation has certain etiquette. If you want to have a successful conversation, you must observe the conversation etiquette. The first is speech etiquette. Language is the symbol system of human communication. Business language should be both decent and polite. The so-called appropriate means that according to the needs of activities, it should be clear and clear, and it should be vague and vague. Secondly, nonverbal etiquette. Non-verbal communication refers to communication without language to convey meaning. Relevant research shows that the words used by a person are far less important than the information conveyed by body language. Nonverbal etiquette includes eye etiquette, facial expression etiquette, gesture etiquette, body space etiquette and silence etiquette.
4. Body Etiquette: Your first impression is often formed in the first 6 seconds of meeting, so if you want to leave a good impression, external body etiquette can't be ignored. Men and women have different standing postures. Women show elegant femininity, while men show masculine beauty. Body language is essential in the process of interpersonal communication, but if you use it too much, you will feel impetuous. If you use too little, you can't express yourself clearly. Therefore, how to master this degree is a compulsory content of etiquette. In business communication, the standard posture of business people reflects the demeanor of a workplace person, which is inseparable from the usual physical training.
Second, the importance of business etiquette
Business etiquette is an important part of business activities, which refers to various codes of conduct that reflect mutual respect in business activities. Business etiquette is used to regulate all aspects of our daily business activities. The core function of business etiquette is to show mutual respect between people, and at the same time, it is conducive to determining self-image and winning friendship.
1, which helps to shape the good image of individuals and enterprises. Business etiquette can show an enterprise's civilization, management style and moral standard, and shape its image. A good corporate image is an intangible asset of an enterprise, which can undoubtedly bring direct economic benefits to the enterprise. If a person pays attention to etiquette, he will establish a good personal image in front of everyone; When members of an organization pay attention to etiquette, they will set up a good image for their organization and win public praise. Modern market competition is not only product competition, but also image competition. A company or enterprise with good reputation and image can easily gain the trust and support from all walks of life and be invincible in the fierce market competition.
2. Help regulate all kinds of bad behaviors. Business etiquette can strengthen the moral requirements of enterprises and establish a good image of law-abiding and social morality. We know that morality is a spiritual thing, which can only be expressed by people's words and deeds, and by the principles and attitudes that people follow when dealing with various relationships. Business etiquette concretizes the rules, regulations, norms and ethics of enterprises into some fixed behavior patterns, thus strengthening these norms. The rules and regulations of enterprises not only reflect the moral concept and management style of enterprises, but also reflect the requirements of etiquette. Employees adjust their behaviors within the enterprise system, in fact, they consciously maintain and shape the good image of the enterprise in fixed business etiquette.
3, help to strengthen communication with customers. Good manners can better show their strengths and advantages to each other, and she often determines whether the opportunity comes. For example, in a company, whether you dress appropriately may affect your promotion and your relationship with colleagues; Whether your behavior is appropriate when taking customers out to dinner may determine the success of the transaction. This is because etiquette is a kind of information, which expresses respect, friendliness and sincere feelings through this medium. Therefore, in business activities, proper etiquette can gain the goodwill and trust of the other party, thus promoting the development of the cause.
It is helpful to promote the construction of socialist spiritual civilization. Generally speaking, a person's education reflects quality, and quality is reflected in details, which often determines a person's success or failure. Business etiquette is one of the symbols of human civilization, which embodies the cultivation of modern people. The level of business etiquette of a person, a unit and a country often reflects the level of civilization, overall quality and overall education of this person, this unit and this country.
Third, the conclusion
Etiquette is a traditional virtue of the Chinese nation, which has a long history since ancient times. Modern market competition is not only product competition, but also image competition. A company or enterprise with good reputation and image can easily gain the trust and support from all walks of life and be invincible in the fierce competition. Therefore, business people always pay attention to etiquette, which is not only the embodiment of good quality of individuals and organizations, but also the need to establish and consolidate a good image.