On May 20th, 2005, Beijing Xiao Ju International Travel Service Co., Ltd. was incorporated with Cheng Wei as the actual controller. The company's business scope includes domestic tourism business; Inbound tourism business; Tourism information consultation; Train ticket sales agent; Air ticket sales agent, etc.
In this regard, the investment community asked Didi about this matter, and the other party said that it would not respond.
The data shows that this epidemic will lead to the closure of more than 1 1000 travel agencies or companies nationwide. Some insiders said that the imbalance between tourism supply and demand at this time is a good opportunity for Didi to enter.
After planning for a long time, Didi started a tourism business.
The domestic tourism market is expected to welcome heavyweight players.
According to the investigation, Beijing Xiao Ju International Travel Service Co., Ltd. was established on May 20th with a registered capital of 50 million yuan and its legal representative is Cai Xiaoou. Beijing Jucai Power Technology Co., Ltd. is a wholly-owned subsidiary of Beijing Xiao Ju Technology Co., Ltd. and a major shareholder of the Company. Cheng Wei is the actual controller, with a total shareholding ratio of 49. 19%.
It is worth noting that the business scope of Didi's newly established company includes domestic tourism business; Inbound tourism business; Tourism information consultation; Train ticket sales agent; Air ticket sales agent; Conference services; Hotel management; Catering management; Car rental (except buses with more than nine seats); Economic and trade consultation; Design, produce, display and publish advertisements.
The outside world exclaimed: This time, Didi will enter the tourism market?
In fact, Didi has coveted the tourism market for a long time. As early as April 2008, Didi quietly established Beijing Jucai Power Technology Co., Ltd., and its business scope is almost the same as that of Xiao Ju International Travel Service Co., Ltd.
Previously, Didi had reached a strategic partnership with BookingHoldings, an online travel and peripheral service platform, in July 2008. BookingHoldings will provide users with a taxi service interface, and Didi passengers will be able to book hotel accommodation directly through Booking.com or Agoda platform.
Not to mention, BookingHoldings invested $500 million in Didi Strategy. BookingHoldings owns brands such as Booking.com, priceline.com, KAYAK, Agoda, Rentalcars.com and OpenTable, providing users with services such as destination experience, search engine, hotel brand official website, comprehensive transportation and airport pick-up.
In addition, Didi has cooperated with Zhu Hua, Catwalk Eagle and Intercontinental Hotel many years ago.
At this time, Didi wants to travel at the bottom?
So, is it a good time for Didi to travel?
As we all know, this epidemic can be said to be a disaster for many offline industries, especially the service industry represented by tourism. Even Ctrip, the boss of OTA, announced from the top that it would "reduce the salary of all employees"; Tuniu, which is also listed on the US stock market with Ctrip, is in danger of delisting.
However, the impact of the epidemic is only temporary. Tourism plays an important role in China's national economy and has become a pillar industry in the strategic line of national economy.
According to the report of china tourism academy (Data Center of Ministry of Culture and Tourism), the number of domestic tourists reached 5.539 billion, and the tourism economy continued to maintain a rapid growth higher than GDP. The number of domestic tourists was 6.006 billion, up 8.4% year-on-year, and the total annual tourism revenue was 6.63 trillion, up 1 1% year-on-year. The comprehensive contribution of tourism to GDP is 10.94 trillion yuan, accounting for 1 1.05% of the total GDP.
From the perspective of supply and demand, according to the statistics of the central bank, 19% of ordinary people's household expenditure is spent on tourism, which shows that tourism has changed from a small market to a mass market, and tourism has gradually become an option for ordinary people's daily life. Tourism has become one of the most important ways for people to relax, but people will be grounded for several months because of the epidemic. Once the scam
At the same time, internationalization has always been one of Didi's core development strategies. Previously, Didi has laid out travel markets in India, Brazil, Singapore, Estonia and the Middle East through acquisitions and investments. Accompanied by this, the outbound market is also becoming the key direction of tourism. Holding a lot of overseas resources, it may be more advantageous to start traveling abroad.
Didi's anxiety
The network car was hit hard by the epidemic
Traveling is not the first time Didi has been a cross-border company. Previously, Didi had tried to deliver food, even in the film and television industry.
Now, Didi's commercial boundaries have been broken again and again. In March of this year, Didi announced that it would launch an errand service in 2 1 cities such as Zhengzhou, Shanghai, Shenzhen and Chongqing. A month later, Didi established Tianjin Kuaiju Anyun Freight Co., Ltd. and Beijing Kuaiju Anyun Technology Co., Ltd. to enter the freight industry. On May 18, Didi Freight officially recruited drivers, and the first pilot cities were Hangzhou and Chengdu.
The most direct pressure of Didi's intensive and rapid launch of new business is probably the impact of the epidemic on the online car industry.
With the outbreak of the global epidemic, online car rental has become one of the industries most affected. Overseas auto giants Raffles and Uber have laid off employees one after another, and Uber even directly canceled the performance expectations of the total annual booking and revenue. As the largest online car platform in China, Didi is obviously difficult to stay out of it.
It should not be overlooked that while Didi continues to expand its business horizontally, its depth in the field of travel is also accelerating.
On May 2 1 2008, Didi officially confirmed the news of the recent establishment of an autonomous driving company in Beijing, and made it clear that it would further conduct autonomous driving tests in Beijing. Didi's sudden strength in autonomous driving this year is not without warning. As early as March, there were media reports that Softbank would take the lead in investing $300 million in the autopilot department of Didi Chuxing.
In addition, Didi's bicycle brand * * * was also exposed to a huge financing of $65.438 billion in April this year, breaking the single-round financing record of bicycle * * * that year. Coincidentally, the US Mission placed more than one million motorcycle orders that month. It seems that a new round of bicycle wars is imminent.
Once upon a time, Didi's headlines and Meituan were the three hottest super unicorns in China after BAT. However, in recent years, the differentiation has gradually become obvious: recently, the valuation of ByteDance has soared to 654.38+000 billion US dollars; Not only was Meituan successfully listed on the Hong Kong Stock Exchange in 2008, but now its market value has exceeded $654.38 billion. The valuation of Didi is still a mystery.