The company was founded at the beginning of the catering industry was the first to launch the "often eat coarse grains, balanced nutrition," the new concept of healthy eating, "healthy eating to create a catering culture, with a conscience of quality to create the value of the service" for the purpose of the coarse grains industry leaders, leaders, and has made great progress in the field of food safety. The army, the leader, has achieved peer praise, but also by the majority of consumers praised as "coarse grains expert".
The leading products of our company are coarse grain soup, rice brand sesame oil, rice brand balsamic vinegar and rice brand coarse grain noodles. The raw materials are strictly examined and selected from high-quality corn, which is pollution-free, safe and nutritious. Its soup, seasoning and a number of seasoning factories, food factories, research and development, specifications and standards in line with national product quality requirements, strict control in product quality. Thus made of coarse grains taste lubrication, salty and light, in line with the public taste, access to the majority of consumers unanimous praise.
Company headquarters is committed to the implementation of the current international advanced franchising chain management system, in the continuous improvement of industrial development, standardized management, but also relying on its own management and operation system for all stores to provide a unified store design, unified operation and service norms, a unified technology and product formulas, a unified advertising plan for the branches to provide high-quality product distribution. The company carries out unified professional skills training, etiquette training and corporate culture training for all employees and franchisees. To do so that the majority of consumers feel value for money; followed by customers to enjoy the warmth of home; and finally let the staff feel that they are the master of the enterprise.
In order to stabilize the development of the enterprise, the company carries out a lot of exploration in the business philosophy and other aspects. Nowadays, under the efforts of all the staff, the company's management structure is constantly optimized, the management concept is constantly innovated, and the company's various systems are constantly improved. It attaches importance to the management of brand image, so that the majority of consumers recognize the trademark of the word rice, recognize the trademark of the word rice, trust the trademark of the word rice.
After unremitting efforts at the same time, the company also harvested the corresponding results. 2009 its sales reached 12.025 million yuan, profit amounted to 36.58, the amount of tax amounted to 324,500 yuan, advertising investment of 32,500 yuan; 2010 sales reached 100,025,000 yuan, profit amounted to 26.45, tax amounted to 345,800 yuan, advertising investment of 14,000 yuan; 2012 its sales reached 100,005 yuan, profit amounted to 26.45, tax amounted to 345,800 yuan, advertising investment million yuan; in 2012, its sales reached 11.025 million yuan, profit 40.67 tax 60.63 million yuan, and advertising investment 21.5 million yuan. Its business scope throughout the three northeastern provinces, and its other major provinces and cities.
Because of the support of the state and the government, the company has been awarded the "Consumer Satisfaction Unit" certificate issued by the Consumers' Association for three consecutive years; for three consecutive years, the company has been awarded the "Shou contract and heavy credit unit" by the Administration for Industry and Commerce of Dalian. On February 24th, 2012, the company was awarded the "Business Franchise Qualification" by the Ministry of Commerce of the People's Republic of China.
The company has always taken "service creates value, professional casting success" as its service concept; adhered to the work style of "thunder and lightning, pragmatic and efficient"; and believed in the pioneering spirit of "transcending oneself, realizing the possible". We believe in the pioneering spirit of "transcending oneself and realizing the possibility". In line with the brand business philosophy, with first-class quality and perfect service to continue to contribute to the general public's dietary health
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