As early as more than 11 years ago, Ronghua Chicken in Zhejiang challenged KFC. A few years later, the red sorghum in Henan challenged McDonald's again. The result is that the challengers have all failed, and they have disappeared from the market. In China, KFC has 321 chain stores and McDonald's has 251, with more than 611,111 consumers every day. Why? Needless to say, foreign fast food, while Chinese fast food, according to relevant data, has the following problems:

1. The low standardization of traditional catering technology in China is the bottleneck restricting the development of Chinese fast food.

2. The problem of funds is an important factor that restricts the development of Chinese fast food. [lao's

3. Incompatibility between relevant policies and industry support, and slow development of service institutions are also important factors restricting the development of fast food industry.

4. There is very little experience in managing modern fast food enterprises, and few talents are familiar with chain theory and practice.

5. At present, Chinese fast food restaurants are only used as places for selling food and dining, and there is a great lack of service.

6. Due to the lack of scientific management ability, the more stores are opened, the more problems will arise.

Whether it is China's specialty diet or foreign fast food, the success of franchising does not lie in the taste of Chinese or foreign food, but behind the operation of this franchise system, there are too many infrastructure projects for strategic planning and management implementation to pave the way for the development of franchising.

I can only think so much. Please refer to the following for yourself.