Based on forecasts, different pricing strategies are developed for various clientele. New prices should be set as far in advance as possible to allow enough time to communicate with customers. During this period, the marketing staff has a lot of work to implement, not only through the phone, fax, Email notification of customers, but also from the point of view of caring for customers, remind customers to try to book in advance so as not to avoid the temporary booking of the room is not available.

In the price adjustment, different sources of adjustment can be different, always loyal to the hotel's agreement with the company's guests to raise the price to be secure, to communicate with them, try to raise the price of the agreement between the range of guests can afford; for the adjustment of the booking center can be from the Internet to understand, in particular, to investigate the price of similar hotels, combined with the ability of the customer to afford and the hotel's own circumstances Comprehensive consideration, the hotel should be from a long-term perspective to view the relationship between the customer, can not just do a hammer sale, because the establishment of a good reputation is the development of the future source of the foundation, never because of the holiday tourists increased "boat high", wantonly price increases.

Reasonable plans for the proportion of guests

According to the survey and forecast, the allocation of a reasonable proportion of guests, if the forecast weather conditions are not good, you can increase the amount of team booking, if the forecast weather is better, you can reduce the amount of team booking. But it can't be a one-size-fits-all, no team, unless the hotel never dealt with travel agencies before. Hotels can rationalize or screen different segments of the market through price increases. For long-term cooperation series of teams, should try to provide a certain percentage of rooms.

Reasonable overbooking

Hotels often encounter "no-shows" when rooms are booked. Because the domestic credit system is not yet fully developed, guests are not held financially responsible for not fulfilling their reservations, which leads to some unwelcome behavior by hotels. For example, guests may make multiple, multiple reservations for factors such as price reasons or uncertainty about the number of people traveling. This behavior is more prevalent among discretionary, self-funded travelers, who by making multiple, multiple bookings can get a better price and can be assured of getting a room immediately upon arrival at the hotel. However, No-shows can result in the hotel becoming unavailable unless the guest is able to notify the hotel in advance to cancel the reservation. In order to avoid losses caused by No-show situations, hotels can use an overbooking strategy. By overbooking the hotel can guard against the risk of a large number of unfulfilled reservations. However, if the hotel accepts too many overbookings it has to bear the risk of not having a room available when the guest arrives at the hotel. To reduce the risk of overbooking, hotels can statistically compare past holiday No-show and cancellation data to arrive at a reasonable percentage. This results in the ability to minimize both losses due to availability and losses due to failure to make enough reservations. Therefore it is not only the marketing staff who need to make good forecasts and overbooking strategies, but also the frontline staff at the front desk who need to be communicated with and trained. If a guest does book and there is no room, try to arrange a room of the same class in a comparable hotel in advance, and use the hotel's car to send the guest there for free.

Prepare for the service in advance

Once the peak season of the holiday season, all the hotel manpower and facilities and equipment may be overloaded, so the hotel must be in advance of the inspection of facilities and equipment, according to the forecast of the reasonable arrangement of manpower. This can be cross-trained staff in normal times to develop versatile hands, but also from the tourism vocational school to book some students to work part-time, ready to prepare for a sufficient number of manpower.

Since tourist arrivals usually occur during the day on holidays, and check-out time for the previous day's guests is around 12:00pm, it is important to have sufficient service staff on hand to be able to clean and tidy up the rooms quickly. Through the forecast, other various business places such as: ticket booking, catering, entertainment and other services should also be prepared in advance.

Further lock the source

Although the tourist guests are mobile guests, some are often the first time to stay in the hotel, as the marketing staff to find ways to lock these guests, on the one hand, through the hotel fully prepared to provide quality service, leaving a good impression on the guests; on the other hand, you can through the lobby assistant to visit the guests, the guest room placed in the holiday greetings, gifts, placing the VIP card information sheet. On the other hand, through the lobby assistant to visit guests, guest rooms placed holiday greetings, gifts, placed on the VIP card information sheet to realize the possibility of the guests to return in the future. Example: Zhejiang International Hotel in last year's "May Day" and "National Day" two long vacation period, in the administrative building guest rooms placed in the guests holiday greetings and VIP card application form (VIP card can not be used during the two national holidays), *** counting the issuance of VIP card More than 600, according to incomplete statistics, so far more than 300 VIP card back to use, that is to say, through this method, the hotel locked more than 300 repeat customers.

Do a good job of the joint work of the parties concerned

1) and peer hotels in a timely manner to exchange information, mutual verification of the hotel room status, to do each other to send sources.

2) and the major network booking center at any time contact, timely notice of the hotel room status.

3) Check with the guests booked every day to confirm whether the guests come, the number of arrivals, arrival time, etc..

4) Contact with the media station at regular intervals. For example, Hangzhou's traffic and tourism station will regularly broadcast the availability of each hotel room to listeners for free.

Through the above aspects of marketing management, not only for the hotel to bring considerable revenue, but also greatly improve customer satisfaction and loyalty.