Feizhu and Wanda Hotels & Resorts have achieved member level intercommunication

Feizhu and Wanda Hotels & Resorts have achieved member level intercommunication. Recently, Feizhu has achieved member intercommunication with Wanda Hotels & Resorts, a world-renowned hotel brand. Wanda also opened its official points and accumulated rights of room nights to Flying Pig members, and Flying Pig and Wanda Hotels and Resorts realized the interoperability of membership levels. Flying Pig and Wanda Hotels & Resorts Achieve Member Level Intercommunication 1

Flying Pig announced that it will achieve member level intercommunication with Wanda Hotels & Resorts. It is understood that this is the first time that Wanda Hotels & Resorts has opened its membership level to its partners.

According to reports, all flying pig members have the opportunity to become members of Wanda Wan Yue Club directly, and they can get the Platinum Card membership of Wanyue Club at the highest level, and enjoy various rights and interests such as discount on member price reservation, exclusive check-in channel, late check-out of members, discount on catering consumption and so on. Wanda also opened its official points and accumulated room nights to Flying Pig members, and booked Wanda hotels and resorts in Flying Pig, which can not only accumulate Wanda brand points and room nights, enjoy the same membership rights as official website, but also get corresponding flying pig membership miles.

At the same time, Wanda also launched the "91-day membership rights quick upgrade challenge plan" in Feizhu. Gold members can be upgraded to Platinum members after staying for 5 nights within the validity period, while silver members and blue members can be upgraded to corresponding levels after staying for 3 nights and 2 nights respectively. From July 18 to July 29, book the calendar room products with the logo of "Wanda Membership Rights" and complete the check-in before September 29, and you can get double Wanda brand points.

wangxin, general manager of Wanda Hotels & Resorts Marketing Center, said that Wanda Hotels & Resorts and Feizhu have achieved "Grade Pass, Equity Pass and Points Pass" for their members, and the flagship store of Feizhu Wanda Hotel Group will serve and give back to both members through official direct sales.

Lou Dan, director of operations of Feizhu Hotel and Accommodation Division, said: "On the basis of continuous provision of high-quality services, the communication between Wanda Hotels and Resorts and Feizhu members can bring consumers a richer and more personalized travel experience, and further enlarge the value of the hotel's digital assets." Flying Pig and Wanda Hotels and Resorts Realize Intercommunication of Membership Levels 2

Since June this year, with the announcement of the resumption of inter-provincial tourism and a series of favorable policies to promote the recovery of cultural tourism consumption, many places in the country have seen the lively scene of tourist season as scheduled. Summer vacation is an important "blood-returning" window for tourism practitioners, especially small and medium-sized enterprises, who have struggled with difficulties for more than two years.

Feizhu recently announced that it will open a one-click entry channel for merchants who have newly entered the platform, and merchants with existing corporate Alipay accounts can quickly authenticate their business information through Alipay, thus simplifying the entry process. The platform provides more than 151 free training courses for new businesses, such as explosive design, marketing, marketing activities, data operation, live delivery, etc., to help rejuvenated operators and returning talents to invest in the recovery of tourism step by step.

At the same time, merchants always enjoy the "zero account period" service when Feizhu opens a store, that is, consumers can receive the payment after confirming the receipt. For example, once the tickets for flying pigs are written off, the merchants can collect the money. This means that the time period for merchants to wait for payment is much lower than the average monthly account period of 45 days in the industry, so they can quickly withdraw funds and worry less about cash flow. At the same time, Flying Pig will reduce the annual fee by up to 111% according to the business conditions of the merchants on the platform.

On this basis, Feizhu will also introduce dynamic margin and other measures in the near future to further ease the capital turnover pressure of merchants. Margin is the pledge money that merchants need to pay when opening a store on the platform, which is used to ensure that merchants operate according to the rules. If there is any violation, it is used to pay liquidated damages and compensation to the platform and consumers.

according to different types of businesses and business categories, the basic amount of the deposit ranges from RMB 1,111 to RMB 81,111. Next, Feizhu will dynamically adjust the basic margin amount of the merchants according to the business conditions of the merchants on the platform, such as sales volume and margin utilization rate, with the monthly dimension.

after the dynamic margin policy comes into effect, the amount of margin paid by a merchant can be reduced by up to 51%, which means that the merchant can release a sum originally used as a margin for the turnover of other matters. The low utilization rate of merchants' margin shows that their business conditions are healthier, their services are better and their payments are less. According to Flying Pig, such measures are conducive to encouraging businesses to continuously provide quality services to consumers.

It is worth mentioning that among the businesses that rely on major online travel companies, small and medium-sized enterprises represented by travel agencies still play an important role in supporting consumers' travel needs. Under the influence of the epidemic that lasted for more than two years, the supply chain pattern of this kind of travel service has changed rapidly. To this end, Flying Pig will also launch a series of new measures to help businesses accelerate their transformation.

the itinerary of online shopping products is complex, and the period for consumers to make decisions is relatively long. In view of this characteristic, Feizhu will optimize the shopping guide link of this kind of goods, display the search results of the destination tour goods with structured cards, improve the shopping guide efficiency, reduce the decision-making cost for consumers, and help the tour merchants to resume their business.

at the same time, the platform will continue to encourage merchants to introduce new products and new ways of playing in combination with the changes in the consumption trend of young customers, and participate in the creation of new ways of playing. For example, in the traditional hot destinations, we will explore the secret routes of small people, launch parent-child products such as research tours, archaeological tours, and non-legacy cultural and folk-custom tours, and help businesses seize the opportunity of summer market in various sub-segments through innovative marketing methods such as playing RV in 1 yuan.

"We always welcome people who love to travel to Feizhu to do their own business, build their own brands and deposit their own digital assets, so as to bring better services to consumers together," said Zhao Lei, vice president of Feizhu Travel.

He said that Flying Pig has chosen the platform mode since its establishment, which determines the relationship between merchants and Flying Pig. "Merchants are good, flying pigs will be good. The only' baton' of the platform here is the quality of service for consumers. "

While encouraging businesses to insist on providing quality services, Flying Pig will continue to strictly control behaviors that damage the consumption experience and disrupt business order, and create a healthy business environment. The platform has stepped up efforts to crack down on chaos such as "brushing" and speculation, and eliminate malicious competition for businesses; Impose restrictions on businesses with poor consumption experience to participate in marketing activities, and in severe cases, they will be punished. Flying Pig and Wanda Hotels & Resorts Achieve Member Level Interoperability 3

Recently, Flying Pig has achieved member interoperability with Wanda Hotels & Resorts, a world-renowned hotel brand. This is the first time that Wanda Hotels and Resorts has opened its membership level to its partners.

All flying pig members have the opportunity to become members of Wanda Wan Yue Club directly, and they can get the Platinum Card membership of Wanyue Club at the highest level, and enjoy various benefits such as discount on member's booking price, exclusive check-in channel, late check-out of members, discount on catering consumption and so on.

Wanda has also opened its official points and accumulated room nights to Flying Pig members. By booking Wanda hotels and resorts in Flying Pig, you can not only accumulate Wanda brand points and room nights, but also enjoy the same membership rights as official website, and get corresponding flying pig membership miles. At the same time, Wanda also launched the "91-day membership rights rapid upgrade challenge plan" in Feizhu.

With the deepening cooperation between the online travel platform and the hotel group, the mutual membership system has become the new normal of the industry, especially Feizhu, which has made frequent efforts in the mutual cooperation of members of Gaoxing Hotel Group.

The reporter learned that Feizhu had previously achieved member communication with marriott international, Shangri-La Group, Accor Hotels Group, Hilton Hotels Group, ClubMed, First Travel Home Inn and other hotel groups. This time, opening the membership system with Wanda Hotels and Resorts not only expanded hotel resources, but also made members have a better hotel experience.

the cooperation between Wanda and Feizhu has a long history. In 2118, Wanda Hotels & Resorts entered the Flying Pig Platform and opened an official flagship store in Flying Pig. The double-11 turnover for many years has been in the forefront of the hotel group. In 2121, the turnover of Wanda exceeded 51 million yuan. In the just-concluded 618-year promotion of Flying Pig, Wanda's turnover ranked among the top eight in the whole platform.

wangxin, general manager of Wanda Hotels & Resorts Marketing Center, said that Wanda Hotels & Resorts and Flying Pig have achieved "grade pass, equity pass and points pass" for their members, which is of positive value to users, brands and platforms. Wanda continues to be optimistic about the cooperation with Flying Pig. The flagship store of Flying Pig Wanda Hotel Group will serve and give back to both members more directly and efficiently through official direct sales. With the digital technology, multi-terminal and multi-scene resources and diversified marketing capabilities of Flying Pig, it is expected to bring a better service experience to travelers.

According to Yiguan's report "Special Analysis on the Digital Development of China Hotels in 2121", in recent two years, China's hotel industry has entered a period of accelerated digital development. It is an inevitable trend for the digital development of the industry to build a private traffic pool belonging to hotels and accelerate the direct operation mode.

member operation is the core of direct marketing. On the one hand, the hotel group communicates with the digital tourism service platform, transforming the public domain traffic of the platform into the private domain traffic of the hotel, and gaining more new members for the hotel; On the other hand, through its own official channels for direct sales, to obtain more loyal members with high repurchase rate. Up to now, Marriott, Hilton, Accor, Junlan and other high-star hotel groups have successively carried out such in-depth cooperation with Flying Pig to establish a "second official website" on the platform.

With the continuous development of the wine travel industry, major OTA platforms are also cooperating with hotel groups at home and abroad in product innovation, brand marketing and other aspects. The two sides open up their own superior resources through integration, which not only expands the hotel territory, but also provides more diversified choices and experiences for tourists. At the same time, in the eyes of the industry, this has also intensified the competition among platforms to a certain extent. The direct selling model has been paid more and more attention.

Now, hotels are trying to jump out of the traditional OTA and build their own private domain traffic.

Zhao Huanyan, chief knowledge officer and senior economist of Huamei Consulting Group, who specializes in the hotel consulting industry, believes that compared with using resources and manpower to develop and operate new apps, the hotel group chooses to build an official flagship store with the digital tourism service platform * * *, which is a more efficient and cost-effective new direct sales model. Through the ecological advantages of multi-terminal and multi-scene platform, it can not only reduce costs and improve efficiency, but also help to precipitate users and improve repurchase.