What does the poster say? How to write a poster

Attractive poster slogan 1, every day is the king of the three products, drink all the soup every time.

I spend every day in Sanpin Wang's shop. It's so delicious that I can drink clean soup every time. Don't you want a bowl without eating it?

2. Use oil hot pot once.

The restaurant meets customers honestly, so that consumers can see the honest determination of the store from the quality, have trust in the restaurant and help customers make consumption decisions quickly.

3. Call me time-honored. I am not yet 200 years old.

Figures give people the first impression that they are accurate, and such a copy gives people the first impression that it is reliable. The subtext is to tell the customer, "I can't be wrong!" .

4. The same stray dog ate rice balls all night.

Directly close the distance between restaurants and customers, use the same situation to make consumers feel intimate, and pay attention to marketing properly to make customers more acceptable.

5. Happiness depends on the left and reality on the right.

Restaurants provide customers with two choices, realistic bone feeling and ideal joy. In sharp contrast, customers often choose the side that is beneficial to them.

6. Go to business after eating soup.

Guide customers' subconscious thinking, directly make consumers think of Shang Yi Tang when they want to drink soup, and stimulate consumers' growth.

7, 8 points ingredients 2 points work, Jiafu's Chaozhou-Shantou cuisine is very authentic.

The copy is concise and neat, which directly reveals the core selling points of Jiafu Chaoshan cuisine and allows customers to clearly understand the brand characteristics. Such posters can play a very good role in raising the unit price of customers when placed in shopping malls.

8, a pound of bones and three bowls of soup.

Bone soup is delicious only when the juice is thick. Consumers can read the characteristics of sufficient materials in the process of boiling soup and the sincerity of the store from the text, and expect consumption.

9. Eat Siebel if you have a baby at home.

Xibei restaurant tells consumers that there are treasures at home and xibei outside the home, so we should eat xibei if we cherish the treasures. Its core is to arouse the emotions of young family customers and directly produce consumption desire.

10, the goddess likes rice noodles, and the goddess likes spicy noodles.

Not all goddesses love rice noodles. Are you a goddess? A "goddess" in line with the tonality of young people.

How to write the poster? Writing:

1, title: The title should focus on the content, so that people can see it at a glance.

Be eye-catching, distinctive, novel and concise. The font must be large, accounting for half of the newspaper, and the brighter the color, the better.

2. Text: clearly explain the nature of the activity, information introduction, commodity sales, etc. , and clearly indicate the price and promotion.

If it is a performance poster, it is necessary to write clearly the actors, operas, plays and so on.

3. Time: place, cost. The time and place of the event must be clear.

4. End: Start a new line and write your signature. Write the year, month and day under the name.

Extended data:

Poster design skills:

Composition skills, in addition to the contrast skills in color application, need to learn and master, but also need to consider several contrast relationships. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the dynamic and static comparison of composition skills, and the comparison of Chinese and western composition skills. Comparison of ancient and modern composition techniques.

1. Composition skills Thickness contrast: The so-called thickness contrast refers to the colors used in the composition process and a style formed by patterns composed of colors. In painting and calligraphy works, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (like the painting of cabbage and fruit by Qi Baishi, a master of Chinese painting). This style is just some packaging in packaging composition.

Part of this thickness contrast is the contrast between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo.

2. Comparison of composition skills. In the composition of traditional Chinese painting landscapes, we should study the perspective of close-range and middle-range, and in the design of packaging patterns, we should also adopt the same principle as the composition of near and far pictures.

The so-called "near" is the most eye-catching part of a picture, which is the so-called first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging used by Shuanghui for the first time. The first thing that comes into people's sight is the Shuanghui trademark with a blank background and the word "Shuanghui" with a huge white variety with a crimson square background (that is, a close-up view).

In turn, there are several main characters in the smaller "Braised Beef Noodles" running script (it should be said that the second line of sight is also called the middle scene), the product photos that express the packaging content (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance instructions, corporate logo and so on.

This obvious sense of hierarchy is also called the visual three-step rule. It takes into account people's habit of examining a still life picture from top to bottom and from right to left, and highlights the most important theme parts in turn. As a designer, at the beginning of creating a painting, you should know the theme of your appeal before making it, and create an atmosphere that stands out from the crowd. So the designed picture is like a powerful magnetic force, which tightly pulls the salesman's sight.

3. Density contrast of composition skills: When it comes to density contrast of composition skills, it is very similar to the contrast between simplicity and simplicity in color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all. It embodies a kind of density coordination, clear rhythm, relaxation and ethereal.

At the same time, the theme is prominent. I see that in many packaging designs, the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This will not only not beautify the product and promote sales, but also make people bored and lose their appetite. This is caused by not grasping the contrast between density and density.

4. Dynamic and static contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern or a few seemingly casual crazy thick lines, or a ribbon of English or patterns appear in the background or around the name of a packaging theme, all of which show a feeling of "".

The theme name is dignified and steady and the background is calm, which is the contrast between static and dynamic. This contrast avoids everyone's vulgarity and rigidity. So the visual effect is very comfortable. Accord with people's normal aesthetic psychology.

5. Comparison of Chinese and Western writing skills. This contrast is often in a picture of packaging design, using the combination of cartoon techniques of western painting and traditional techniques of China or the combination of Chinese traditional studies and English.

And the picture directly highlights the western photo or a picture on the packaging pattern in a realistic way. This form of expression is also a common reference way, which often appears on the packaging of children's products, women's socks, clothing or cosmetics.

6. Comparison of ancient and modern composition skills: making foreign things serve China and making the past serve the present. Especially in order to express a cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns in the current packaging, which is most obvious in the packaging of wine.

For example, wine and Taibai liquor, as well as Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or some comfort. So it is very popular with consumers.

References:

-Posters

Poster slogan excellent lead: the name of the poster originated in Shanghai. In the past, posters were used in plays, movies and other performances or ball games. Shanghainese usually refer to professional theatrical performances as "going into the sea", while those engaged in professional theatrical performances are called "going into the sea". Perhaps because of this, people call it "poster", which is a propaganda poster to attract customers as the performance information of drama. The following is the information I compiled for the poster. Welcome to read the reference.

Order application slogan

1, XXAPP, your private ordering expert.

2, between the instructions, delicious.

3, enjoy every minute, exquisite life.

4. Every moment of food is under control.

5, come here quickly, delicious "handy".

6, order a meal, life is really easy.

7, order food on the palm, life really needs.

8, XXAPP, fast order, affordable home.

9. Ordering food is more favorable and you can enjoy delicious food easily.

10, professional order, all in XXAPP.

Rental application slogan