main course

Marketing, consumer psychology, public relations, business negotiation, market research, marketing management, introduction to China culture, introduction to advertising, introduction to communication, advertising psychology, advertising planning and creativity, advertising management, Chinese and foreign advertising laws and regulations, advertising copywriting, advertising effect research, advertising photography and video recording, advertising art design, computer art-aided design, computer graphics and image information processing, 3DS, advertising copywriting.

Occupational characteristics

Through the study and training of the basic theories and skills of advertising, students not only have a solid ability to engage in copywriting, planning, advertising design and production, but also pay special attention to the cultivation of computer advertising design ability and activity planning ability; Pay attention to cultivating students' ability to analyze the effect of advertising communication and engage in advertising management, advertising market research and marketing. Make the students of this major become compound talents who know not only advertising art design, text advertising design, but also advertising communication and activity marketing.