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* * * The travel market has developed rapidly in recent years and has become the focus of competition among major Internet giants. As an enterprise focusing on sales and catering services, Meituan is constantly expanding its business scope, and entering the * * * travel market has become an inevitable choice for its strategic development.
The acquisition of mobike is an important layout of Meituan in * * * travel market.
operation sequence/order
1. Acquisition of mobike
Meituan's acquisition of mobike's equity is realized by paying certain cash and shares to shareholders in mobike. The total amount of this transaction has reached billions of RMB.
By acquiring mobike, Meituan will gain mobike's leading position in the bicycle market, as well as a huge user base and a sound operating system.
2. Invest in other tourism enterprises.
In addition to the acquisition of mobike, Meituan has also made a lot of investments in the field of * * * travel. For example, Meituan has invested in companies such as Didi Chuxing and Haxing.
Through these investments, Meituan can not only expand its influence in the travel market, but also cooperate with other enterprises to promote the development of travel.
3. Launch your own * * * travel service.
On the basis of acquiring mobike and investing in other travel companies, Meituan is also actively promoting its own travel services. For example, Meituan has launched its own bicycles and electric vehicles in some cities, and is also actively preparing its own taxi and online car service.
By launching its own * * * travel service, Meituan can better control its business and improve its competitiveness in the * * * travel market.