The importance of the restaurant to join the store site is indisputable, "plant a good sycamore tree, attracted the phoenix", store selection is like planting a sycamore tree, choose a good store in order to attract business. What kind of store is considered a good store, for different people have different standards. But there are certain preferences and taboos when it comes to store location.
First, ? Store selection to long-term
Many people introduce restaurants to friends, will say which street has a very good store, but often can not say this store in the exact name. For a store, the first thing old customers remember is where the store, while eye-catching signage is also easier for everyone to remember. Therefore, the choice of location can not be a short-term rental, this month in the Haizhu District, the next month and moved to the Tianhe District to go, such a store is no way to retain old customers, the choice of location should be a long-term investment. If a store is going to be developed for a long time, it is more appropriate to try to sign a longer-term contract.
Secondly, ? Corner of the location of the obvious advantages
Corner location refers to the intersection of two streets, can produce a "corner effect", is to open the Xiguan famous breakfast store is more favorable location. The advantages of the corner position is: both sides of the corner can be used as a window, increase the display area, can make pedestrians more clearly see the store's merchandise, the atmosphere; intersection, there are more pedestrians patronize, while the store can set up two entrances and exits, and be able to ease the congestion of the flow of people.
The same reason there are intersections, or some of the traffic convenience and overpasses, underpasses, subway station entrances and light rail and other public **** transportation facilities adjacent to the place, generally have the advantage of good visibility, high traffic flow, it is easier to attract customers.
Thirdly, ? Three-way intersection is a good choice
In the three-way intersection front of the breakfast franchise storefront is very conspicuous, open store is equally considered very ideal. But in this favorable position in the store in the design of the store should try to play to their strengths, store signboards should not only towards one side or too small, too hidden, more suitable for three-sided three-dimensional signboards, can let the pedestrians can see clearly.
Fourth, ? Slope store is not very desirable
Store if you open in the location of the unfavorable customers in and out of the location, is not very desirable. For example, on a sloping road, it is not convenient for oncoming vehicles to stop. In the underground, upstairs and other road planes and store floor height difference between the place to open the store, the same is not ideal. Because of the slope or, underground or upstairs, these places are not in the line of sight of customers walking, it is easy to be ignored; into the store to go through the stairs, the customer into the inconvenience.
So, in the selection of food and beverage stores must be careful, can not see a transfer of stores, think the front is good, the rent is also cheap, then hastily take over. Some of the stores that are often posted for transfer tend to change owners frequently, so careful market research must be conducted before taking over.
You can refer to the six-step method of joining!