Information matrix can be used as the hidden means and the final explanation basis for enterprises to declare the authenticity of products, and it is specially used for enterprises to verify whether a product is produced by their own enterprises without opening the packaging. Because of the invisible characteristics of information matrix and its technical barriers in printing and reading, as well as the characteristics of storing massive data and information in a limited graphic area, using information matrix as a means of printing anti-counterfeiting labels is an effective means to protect the legitimate rights and interests of enterprise brands and consumers.

However, some technologies similar to information matrix do not have real anti-counterfeiting features because of the openness of coding methods and the popularity of printing technology. Only the special information matrix with exclusive characteristics can not be cracked and decompiled by other enterprises or organizations in society, can the anti-counterfeiting function of the label be effectively guaranteed. Because the information matrix has an invisible and encrypted coding system, it can also be well applied to the field of logistics control like one-dimensional bar code, two-dimensional code and digital password. Moreover, as an invisible (digital encrypted information is invisible to the naked eye), holographic (local with global information content) and printing threshold technology, the combination of information matrix and reader can not only provide the same logistics control function as barcode, but also realize logistics function in a hidden way.

In the application of logistics management and control, reading equipment is generally online, so it can communicate with computers or communication equipment in real time, which provides a very convenient means for the inspection department of enterprises to prevent goods from escaping, thus improving the efficiency of traceability and evidence collection. Information matrix can also be applied to some special printed matter, which can provide readers with dynamic information content far more than graphic information without affecting the appearance, and can realize interaction with printed matter.

The traditional application method is books, which are mostly used for corporate publicity, collectibles, brochures with a lot of audio information and so on. With the continuous emergence of online and networked readers, information matrix is widely used to interact with printed materials through the network and update data information in real time.

At present, the common applications are stock information query, automatic ordering in catering industry, smart home control and so on. As an optical identification technology, information matrix is also applied in the field of Internet of Things, and as a contact or short-distance non-contact inductive tag, it is applied in some specific fields of Internet of Things industry.