Digital signage (Digital Signage) is a new media concept, digital signage refers to the large shopping malls, supermarkets, hotel lobbies, restaurants, theaters and other crowded public **** place, through the House of the majority of the screen screen terminal display equipment, release of business, financial and entertainment information, multimedia professional audio-visual system. Its aim is to specific physical place, specific time period to specific people for advertising information broadcast characteristics, so that it has gained the effect of advertising. In foreign countries, it is also called the "fifth media" alongside paper media, radio, television and the Internet.

Introduction of digital signage software

1. Foolproof program editing interface, the operator does not need special training, you can apply the editing and publishing software at any time, any place, anytime, anywhere, as you wish to publish a variety of text, icons, animation, video, audio information, and other digital information into a "digital signage", to publish in the form of advertising.

2. Convenient maintenance. The system plays automatically, without the need for special management operations, even if the terminal player accidentally power failure, when re-energized, the system will automatically re-play, without human operation.

3, a powerful multi-layer mixing function, support for composite video, component video, HDTV high-definition video and other mainstream formats, to achieve any window, transparent superimposed, stunt flip, scrolling text and other ways of mixed display.

4, using a variety of media expression (video, audio, pictures, animation), called narrowcasting system.

5. A type of dynamic advertising that allows for constant changes in content from day to day.

6, similar to TV commercials and web ads, but it is targeted, flexible and changeable form, content on demand. Therefore, it can borrow a variety of existing production tools (such as: web production, VCD production, FLASH production, etc.) mixed use.

7, it is the network technology, multimedia broadcasting technology and software components development and integration of technology after the fusion of new technologies, is a user-oriented technology, that is, it is easy for users to learn to create a variety of signs.

8, this is a rapidly developing technology, and is moving towards maturity, including technology, the market and the structure of the industry will soon mature. Learn more to see (biaopaiw.com/news/601.html)