First, the chain hotel failed to start a business.
When Liu was still in college, he often went out to do part-time jobs. At that time, he would write some software code and help many restaurant owners write code to make money part-time. This also gave Liu the first bucket of gold in his life. He is also interested in the catering industry, because there are many foreign brands and they have many chain stores all over the world. Liu also wants to make his own brand in China and go global. In his junior year, he took out all his savings, rented a storefront and opened his first restaurant. At first, he was very careful about the restaurant business.
This restaurant also made a lot of money for Liu. Slowly, he took a fancy to this market and began to make a chain. After passing through several local chain stores, Liu arrived in his senior year and was too busy writing a paper to take care of these catering matters. Later, due to Liu's frequent absence, his employees secretly misappropriated a lot of food expenses. In the end, Liu failed in this adventure, which left him a lot of debts. He felt very angry at that time. He was very kind to his employees, but they still chose to betray him. Due to poor management, they closed all the chain restaurants and even made themselves heavily in debt.
Second, close all offline stores.
The second time, Liu chose to open a computer store in Zhongguancun, Shenzhen. At that time, Zhongguancun was mostly fake, but Liu's products were always genuine and the prices were relatively affordable, which attracted many people to buy from him. Slowly, more people came to buy from him, and his business was extremely hot. He once rented 12 store in Zhongguancun and opened a chain store in JD.COM. At that time, he only sold computers, and there was no other classification. But later, due to the severity of SARS, he had to close all the shops and escape from SARS at home. At this time, Liu first thought of selling his online store. After he persisted for a period of time, the online shop business was also extremely hot. At that time, Liu chose to transfer his business online and give up offline. His suggestion made other partners very dissatisfied. They think offline business is the only way to make money, but Liu is so persistent that he and some partners are in trouble. Although the choice at that time was difficult, it also made Liu today.