Occ in the hotel industry is the number of rooms actually sold and the number of houses that can be sold.

the occupancy rate of a hotel is calculated according to the ratio of the number of rooms actually occupied to the number of rooms available every day, excluding the rooms under maintenance. The hotel occupancy rate is an indicator to measure the situation of hotel operation. The basic definition of a hotel is a business organization, which provides users with safe and comfortable space for short-term rest or sleep. Generally speaking, it is a place for guests to sleep and eat. Specifically, the hotel provides services for guests by selling rooms, restaurants and comprehensive service facilities to

Generally speaking, for hotels, rooms with lower prices are easier to rent. Under the same circumstances, guests often choose products with lower prices, while high-end rooms will add some additional services, including rent, breakfast, dinner, free WiFi in spa, etc. Of course, you can also provide upgrades or discounts for guests who stay for many nights, which will improve the occupancy rate to a certain extent.

hotel's sales channels

self-owned channels, that is, the hotel's own sales channels, such as agreement customers, member customers, meeting guests, etc., have the lowest sales cost, which is why major hotel groups spare no effort to develop member customers. The output value of self-owned channels can directly reflect a hotel's actual sales ability, and member customers have high repeated consumption times, which is easy to form brand loyalty.

hotels should not only build and maintain their own traditional channels, such as APP, CRS, WeChat WeChat official account and applet, but also actively try and develop new social media, such as Tik Tok and Facebook. By opening official websites on new social media, they can promote brand awareness, attract traffic, expand their customer base and create favorable conditions for OCC of hotels.

third-party sales channels, with the continuous development of third-party OTA and e-commerce, every hotel should actively cooperate with third-party OTA.