In order to ensure the smooth progress of activities, it is usually necessary to make an activity plan in advance, which is the detailed rules, steps and arrangements for specific actions of an activity. So do you understand the activity plan? The following is my collection of 202 1 tanabata theme activities (5 selected) for your reference, hoping to help friends in need.
Tanabata Theme 1 Activity Plan I. Activity Theme
Love each other and love Tanabata best.
Second, the activity time
Xx, XX, xx to xx, xx
Third, the planning theme
1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.
2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.
Four. Activity content
1, Love each other, Love Tanabata the most-"Me and My Love" large-scale solicitation activity (August10-August 17)
Remember your first photo? Do you remember the promise you made in front of your relatives and friends? The large-scale solicitation activity of Xx "My Love and I" kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises. After the event, the wedding time will be arranged according to the photo shooting date.
The earliest wedding photos were 5, and the owner of each photo rewarded 200 yuan with a beautiful gift worth xx;
The earliest marriage promises were five, and the owner of each promise rewarded 200 yuan with exquisite gifts.
Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the event site of ZTE Square.
Person in charge:
2, care for each other, love Tanabata-XX Pedestrian Street is 77% off the current price limit. (August1August-20, limited time discount, announced live)
Pedestrian street is responsible for negotiation and implementation.
Docker:
3, care about each other, love the Tanabata -XX large-scale cultural performances, wonderful live activities.
August 17- 19, xx Liuhe Square Wedding Show;
August 17- 19, wedding dress show in xx Zhongxing Square;
August 12, August 19, xx Zhongxing Square-Century Taihua Culture Year series activities;
Person in charge:
4, care for each other, love Tanabata-Wanzhi Crane is sincere.
There are 10,000 paper cranes in xxxx Shopping Mall to welcome Qixi Festival. In the early stage, xx employees can fold by themselves, and the materials used will be reimbursed by the company. On Qixi Day, paper cranes' paper and pens can be prepared at the scene, and customers can
Under the guidance of the staff, they folded paper cranes to express their wishes for love and a happy life, and finally hung them on the pedestrian street-Zhongxing Square.
On the afternoon of August 7th, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.
Person in charge:
The first stage: the registration stage is from xx to xx.
Interested personnel can register at the xx general service desk;
The second stage: the blind date stage
On xx, xx, xx, a large-scale villagers' meeting will be held in xx, and the mall staff will make a list of applicants.
Person in charge:
6. Love, love Tanabata-what to give your lover!
From xx to xx, after shopping in xx for over 100 yuan, send a special discount card to xx Washington, a famous flower shop in xx. * * * 65,438+0,000 yuan, you can enjoy the special planning service of delivering flowers to your home for free.
Person in charge:
7. Love each other, love Tanabata best-couples love contest (19: 00 in the evening of August 18)
Husband and wife love contest, Qixi party, held in Zhongxing Square: released in advance through the media, invited 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.
Qixi theme 2 activity plan 1. Activity theme:
Love life and show love sincerely.
Activity (1) Theme: Valentine's Day lovers, unlimited true love.
Activity (2) Theme: If you love me, say it bravely.
Activity (3) Theme: Family is priceless, and love me is rewarded.
Second, the activity time:
20XX x month x day to 20XX month x day
Third, the activity object:
1. Activity (1) Target audience: men and customers aged 23-45 who have good taste in clothes, especially those who drive private cars;
2. Activity (2) Target audience: husbands (or boyfriends) and members of cosmetics stores of participants in the activity (1);
3. Activity 3 is aimed at the target audience: activity (2) participants and all women participating in the selection;
Four. Activities:
Activity (1): "Valentine's Day lovers, unlimited true love" special offer.
During the activity, all men can buy a special gift package of "Romantic Heartwarming for Couples" (worth 999 yuan) in this cosmetics store to give their wives (girlfriends) full expression of their love and thank their wives (girlfriends) for their support and help over the past year. Our customers can also promote it at the same time (couples can enjoy preferential activities);
Beautiful heart card can enjoy nine major discounts:
1, choose our product 600 yuan;
2. Choose our after-sales beauty care project four times;
3. A set of "Love Unlimited" customized product gift boxes worth 399 yuan (specially packaged) for the wife (girlfriend);
4. On August 2nd, a bouquet of flowers (1 1, the color is your choice) and a box of exquisite chocolates will be presented to the designated person by a special person.
5. Get a famous men's belt (or a famous shirt and wallet);
6. Get a special cleanser for men;
7. Give male kidney care once;
8. Get a love oath card, participate in the "Best Love Words Selection" activity, and have the opportunity to get beautiful prizes;
9. you can get a 10% discount on the same day booking;
Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.
Activity (2): "If you love me, say it bravely".
From July 30th to August 2nd, 20xx, all men and husbands (or boyfriends, note: you don't need to buy the special package for lovers' romantic gifts) who buy the "special package for lovers" can get a love oath card in our store, write down their touching words and stick them on the heart-shaped board in front of our store, so that everyone can witness their feelings for lovers and make their love last forever.
Activity (3): The best love story selection activity of "Family ties are priceless, love me with prizes"
During the activity, all female friends can get an award for the best love story, and choose the best love story in their mind to express various rewards. All female friends who participate in the selection can get a coupon (or a voucher) of our store, and they can get beautiful prizes by participating in the lucky draw;
On August 2nd, 17: 00, the selection results were announced on the spot, and five awards were selected: the most touching love story award, the most creative love story award, the best popular love story award, the most simple love story award and the most humorous love story award. Winners can get a free western restaurant couple package (or a free couple movie package). At the same time, several winners will be selected (awards and prizes will be decided by the cosmetics store);
Verb (abbreviation of verb) activity promotion;
1, key publicity time: five days before the event.
2, propaganda means:
A, send a bill (theme: a letter to a man);
B, hanging banners (activity theme);
C. Poster posting or X-box display (activity description);
D. newspaper clippings;
E, Tanabata couples advertising balloon publicity (heart-shaped pink balloon);
Remarks on intransitive verb activities:
1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;
2. Publicity points: Emphasize that the special package of "Romantic Couples" is the most caring for the wife (girlfriend) and the practical action of love;
3. Make the sales target of the activity, and decompose it into the task indicators corresponding to each clerk, and reward according to the achievement rate after the activity.
4. Cosmetic shops must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a notice that "male guests stop", it must be removed during the event; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;
5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses to promote, enhance the influence of the event;
6. This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of business districts and cosmetics stores.
Tanabata Theme Activity Planning Tanabata, as one of the important national traditional festivals in China, was listed in the first batch of national intangible cultural heritage list by the State Council. In order to protect and inherit this intangible cultural heritage, give full play to the carrier role of traditional festivals in promoting the excellent culture of the Chinese nation and strengthening the ideological and moral construction of citizens, advocate the masses to establish a correct concept of marriage and love, and promote family harmony and social harmony, the County Civilization Office decided to carry out a series of activities with the theme of "love loyalty and family happiness" throughout the county during the Qixi Festival. The relevant matters are hereby notified as follows:
I. Purpose of the event
Based on the cultivation of socialist core values, while carrying forward the traditional culture of the Chinese nation, we should fully tap the excellent cultural connotation of Tanabata, guide people to recognize, respect, inherit and carry forward the tradition, promote the healthy growth of modern marriage and family concepts, and create a civilized and healthy social environment and a positive humanistic atmosphere.
Second, the date of the event.
20xx July 30th to August 10
III. Contents of activities
1. Carry out a typical publicity campaign of "Harmony between husband and wife and happiness in the family". It is necessary to combine the selection activities of "Good Couple, Good Mother-in-law, Good Child" and "Five Civilized Families" to further educate and guide the majority of couples to share housework as much as possible and do things together (work, leisure, visiting relatives and friends, etc.). ), exchange feelings, enhance understanding, and pursue a happy love and family harmony.
2. Carry out the blind date activity of "Tanabata Love". Hold the Youth Friendship Association of "Beautiful Jinxiang Youth Appointment", organize unmarried young men and women friends of our county organs, enterprises and institutions to actively participate in it, carry forward the traditional culture of "Chinese Valentine's Day", advocate a new civilized style, guide the vast number of young people to establish a correct concept of marriage and love, and meet the practical needs of pursuing a happy and beautiful life.
3. Carry out the activity of "Love to read Chinese Classics on Tanabata". It is necessary to widely carry out activities of reciting classic love poems, spread beautiful love stories, and let the broad masses know about excellent national traditional love and traditional culture; It is necessary to carry out the "love legend" explanation activities with the theme of "love loyalty, family harmony, social harmony" and "growing old together and living happily", organize the broad masses of cadres and people to feel the cultural characteristics of Chinese love, and increase their reverence and yearning for sincere love.
4. Organize various skill competitions. It is necessary to extensively carry out various skill competitions among women, advocate modern women to pursue technical and cultural knowledge, and show the virtues of modern women such as diligence, wisdom and virtue.
Fourth, the job requirements
1, carefully organized and arranged. All units should take the "Qixi" activity as an important form to enrich the people's spiritual and cultural life, closely integrate it with the activities of creating civilized cities, civilized units, civilized villages and towns, and civilized communities, closely integrate it with the ideological and moral construction of young people, fully mobilize the enthusiasm of the masses, attract extensive participation of the masses, and ensure the safe and orderly development of activities.
2. Pay attention to the formal characteristics. It is necessary to take the "Qixi" activity as an important part of strengthening the civilized quality education of the whole people, constantly expand the field of activities, enrich the connotation of activities, innovate the carrier of activities, carefully design activities that the masses are willing to participate in and facilitate participation, and enhance the universality and appeal of activities.
3. Strengthen publicity. It is necessary to make use of various publicity means such as "two networks, one newspaper and one website", billboards and blackboard newspapers to vigorously publicize and report the new customs and fashions that appeared during the Qixi Festival, further promote and publicize the traditional virtues of the Chinese nation, and strive to create a strong atmosphere of respect, love and participation in traditional festivals in the whole society.
4. Sum up experience in time. On the basis of carefully organizing activities, plan, arrange, record and summarize well, and collect pictures, videos and written materials of activities.
At present, Yongkang apartment community is home to nearly 5,000 young employees. In order to further enrich the amateur cultural life of young employees, change the current situation of single lifestyle and lack of communication platform, further expand the social scope of young employees, correctly guide young employees to face the problem of marriage and love, and promote the healthy development of friendship and communication among young employees, on the occasion of Tanabata, the Youth League Branch of Yongkang Apartment in Ronghua Street plans to carry out a single dating activity with the theme of "Meeting Youth Flying on Tanabata" to meet the growing communication needs of young people in the community.
Among them, various activities are suitable for young employees to get to know each other and show themselves. * * They include: 1, "Good first impression" to introduce each other; 2, "True colors of my life" talent show; 3. "Partnership with good tacit understanding"; 4. "Marriage is a threading competition"; 5. I will show you the way and you will take me forward; 6. "Adversity sees the truth and loves you". From today to August 14, single young employees with Yongkang apartment as the main body began to sign up for activities. According to the registration information, 20 young men and 20 young women with similar needs and intentions were initially screened out to participate in this activity.
Qixi Theme 4 Activity Plan I. Preface
Flower shop is a beautiful and elegant place, and floral art is the soul of flower shop. Gorgeous flowers convey people's colorful emotions.
Fortunately, our xx flower shop has also become an important part of weaving this this beautiful city! Here, we only strive for the fragrant garden, people's bright smiles and bright future!
Tanabata Valentine's Day is coming. This romantic, romantic and charming day is a miracle for our flower shop to create flowers every year, and it is also a day we look forward to.
Second, the target strategy
1, overall goal:
In the Valentine's Day activity of Sanmen Tanabata, the success of the activity will be realized, attracting more customers for the flower shop, getting more people's support and love, and finally achieving benefits.
2. Specific objectives
During the activity, strive for a turnover of more than X million yuan per day for three days, order no less than xx flowers per day, and send flowers no less than xx times per day. Total number of scattered flowers xx.
III. Purpose of the activity
With the improvement of people's living standards, people's demand for service industry is also developing. Because it caters to the market demand, the flower delivery market has great consumption potential. Although the current consumers are not obvious, with the establishment of the company's brand, the improvement of its reputation and various publicity effects, it will definitely inspire more consumer groups to start. Our team will strive to build a unified and standardized management model and build its own brand. Therefore, we will enhance the brand awareness and reputation of our flower shop and increase our sales through this activity.
Fourth, the active object.
Our xx activities are mainly aimed at people aged 65,438+06-30. 82.2% of these young people are curious and innovative, which will lead to the consumption boom of this kind of consumer goods.
Verb (short for verb) is the theme of the activity.
"xx invites you to spend Tanabata Valentine's Day together."
Activity mode of intransitive verbs
(A) determine the partners
In this activity, we can find companies that provide us with bouquets and flower care products to cooperate with and try to get their sponsorship.
(2) Promotion methods
1, flower booking activity-flower delivery project
2. Valentine's Day Theme Flower Exhibition on Tanabata
3, Tanabata Valentine's Day bouquet promotion activities
4, Tanabata Valentine's Day special activities.
5. Short articles related to flower arrangement
Seven. Time and place of activity
(1) Activity time
This activity lasts for three days, that is, X month X day X day.
(2) Venue
The location of our xx flower shop activity is in front of our flower shop and some nearby universities, cinemas, large entertainment venues, squares, gardens and other places where Valentine's Day couples will go together.
Eight, advertising mode
1, large exhibition board
2. Flyer
3. Logo design, flower shop decoration and layout
4. Website promotion
Nine, preliminary preparation
(1) Personnel arrangement
1. Recruit X temporary workers (X female X male) before the event, responsible for delivery, customer service, bouquet decoration, publicity and selling scattered flowers. It is required that the flower delivery personnel must be familiar with the local environment, so as not to lose their position and send flowers late.
Need 8 delivery personnel (our original X delivery personnel, X male temporary workers);
It takes x people to answer the phone and place an order online (there are x customer service staff and x female temporary workers in our store);
X bouquet decorator (our original X bouquet decorator and X female temporary worker);
X door propagandist, X street propagandist (X temporary worker, X female, X male, female propagandist at the door, male propagandist under the pretext);
Arrange 14 people to sell loose flowers in nearby universities, cinemas, large entertainment venues, squares, gardens and other places where lovers will go together on Valentine's Day (our original 1 sales staff, of which 13 people are female temporary workers, will give this 13 temporary workers some training);
In addition to sending temporary workers, other temporary workers can hire some college students who work part-time nearby. The relative cost of college students' part-time jobs is low, so hiring them can reduce the cost.
(2) Material preparation
Before the event, we will carry out various advertising activities, distribute leaflets in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, widely accept all kinds of reserved bouquets and online orders, and prepare to supplement enough sources for the public to send and sell flowers, and the items provided by our partners will be packaged into small gifts for the event.
X. medium-term operation
During the activity, consumers can get our VIP card if they spend over xx yuan in our store. No matter new or old customers, all VIP customers can only receive one gift with VIP card. If customers have any questions about this activity, the sales staff should explain it in detail, and the final interpretation right of this activity lies with our store.
XI。 After surgery
1. Build a customer forum platform on the website, give customers opinions or suggestions on our flower shop activities, solve customers' dissatisfaction with our activities, and then randomly select 10 to send us elaborate gifts.
2. Continue to cooperate with the media for publicity, use the principle of strike while the iron is hot, further improve the popularity and reputation of our flower shop brand, retain old customers, attract new customers, and improve the sales rate of flower shops by one grade.
Twelve. cost budgeting
Temporary workers' expenses: X people, with an average daily wage of X yuan per person.
Store decoration: Replace some old ornaments, from the frontispiece in the store to a red carpet in the store, the decoration of the store is more prominent than that in the store, attracting the desire of passers-by. About xx yuan
Advertising fee: a banner is X yuan, a leaflet is X yuan, and the large exhibition board in Annex I is rented for one month, about xx yuan per month.
project cost
Temporary workers' expenses are xx yuan.
The storefront decoration in the store is xx yuan.
The advertising fee is xx yuan.
Total xx yuan
XIII. Accident Prevention
1. In order not to be late for sending flowers, we will inform the flower sender to arrive at the destination 5- 15 minutes in advance.
2. In case of government intervention, we will make reasonable coordination and actively cooperate with the government.
3. In case of customer complaints, we will communicate with customers in the most appropriate way, apologize to customers immediately, and take corresponding measures to solve customer dissatisfaction.
Fourteen Effect estimation
1, complete facilities, perfect facilities, to meet customer needs, publicity in place, service to home.
2. Improve the public's awareness of xx flower shop and leave a deep impression on the public, just like thinking of melatonin when it comes to giving gifts, let consumers think of our xx flower shop first when it comes to sending flowers; So as to have more loyal and stable customers.
Qixi theme 5 activity plan I. Activity theme
Your youth, my happiness.
Second, the purpose of the activity
1. Beauty salons add new customers through Valentine's Day activities on Tanabata.
2. Consolidate the old customers of beauty salons
Let more people know about our beauty salon and promote our brand through activities.
Third, the activity time
20x years x months x days -x months x days
Fourth, the active object.
All female customers
Verb (abbreviation of verb) activity content
During the 1. activity, consumers in beauty salons can enjoy pedicure programs for free, so as to relieve the pressure of your footsteps.
2. Customers who spend money in beauty salons can enjoy xx discount.
3. During the activity, customers who spend over xx yuan will be given a bottle of facial cleanser.
4. Customers who spend over xx yuan in the beauty salon will be given a bottle of hydrating liquid.
5. Customers who spend over xx yuan in the beauty salon will receive a set of night skin care.
6. Customers who spend over xx yuan in beauty salons can enjoy a 20% discount and give away a set of stock solution.
Popularization of intransitive verbs
1. Promotion time: 20xx year x month x day -x month x day.
2. Publicity methods:
A, there are two beauty salons in front of the beauty salon.
B. Hang a banner with the theme of beauty salon activities on the storefront of the beauty salon.
C, you can put up big posters nearby to publicize the activity plan of the beauty salon.
Distribute leaflets near the beauty salon.
Seven, matters needing attention
1, the advertising screen of the event must be designed to be very infectious, otherwise it will not attract customers, and the theme is to restore youth.
2. During the activity, all employees in the beauty salon must behave in a standardized way, occupy a standing position and sit left and right. When meeting customers, you should agree to smile and say hello, highlighting the professionalism and team strength of beauty salon services.
3. Make proper arrangements inside the beauty salon to make the beauty salon full of the atmosphere of Tanabata Valentine's Day.
4. You can do activities in conjunction with nearby supermarkets or stores, and give Valentine's Day coupons from beauty salons as gifts.