Current location - Recipe Complete Network - Catering franchise - 14 departments issued a document to guide the takeaway platform to reduce the catering merchant service fee, what signal does this send?
14 departments issued a document to guide the takeaway platform to reduce the catering merchant service fee, what signal does this send?

Indicating that the previous standard of merchant service fee of the takeaway platform is too high, which increases the operating cost of the catering merchants and at the same time hinders the normal development of the industry, in view of which, it is only logical that the 14 departments have issued a joint document to guide the takeaway platform to reduce the rate of merchant service fee. In addition, the new crown epidemic on the catering industry has caused a huge impact, and the 14 departments jointly issued a document, but also conveyed the signal that will create convenient conditions for the development of the catering industry. For the moment, Meituan and Hungry's, as takeaway platforms, already have bargaining power in the industry, and if the relevant departments are not guided by the rate reduction, it is difficult to reach an agreement solely based on the negotiation between merchants and platforms.

The new crown epidemic in the past two years, the catering industry has caused a heavy blow, even many strong catering giants, during this period also lost a lot of money, as for the dependence on the takeaway platform of the catering business is even worse, but even so, the takeaway business is still to be the takeaway platform to extract a lot of money, in the long run will inevitably further undermine the development of the catering industry environment. The 14 departments jointly issued a document, not only in order to reduce the takeaway platform charges, but also conveyed the signal to promote the development of the catering industry, as for the specific ways and measures, as practitioners or to wait and see.

Of course, the operation and development of the takeaway platform has its own difficulties, but the existence of these problems can not be the catering business charges remain high reason and excuse, although the collection of business service fees, may ultimately have to be transferred to the head of the consumer, but the dish price increase will also increase the business difficulties and pressure. Since the document has made clear the direction of future development, takeaway platforms naturally have to actively cooperate with the relevant policies, the platform charges adjusted to a reasonable range, in order to develop hand in hand with the catering business, I believe that this is also the relevant departments issued a document to guide the takeaway platform to adjust the service charge downward.

Comprehensive comparative analysis of various factors, the U.S. group and hungry as the representative of the takeaway platform, profiteering era has passed, the future development or to scientific and reasonable development strategy is the main, after all, nowadays the takeaway platform in addition to the platform merchant service fee standard is too high, and there is no worth looking forward to the profit point. Since the takeaway platform is now used in the development of the way is not reasonable, the use of 14 departments to improve the opportunity to issue a document, will naturally lay a solid foundation for the future of sustainable development.