firewood cutting academy & Writing camp

1. Think about what are the "peak-to-end laws" in life

The peak-to-end law was put forward by Professor Daniel Kahneman, a Nobel laureate. He believes that after an event, the human brain can only remember the experience at the peak (climax) and the end (end), and the experience of the process can actually be ignored.

In our life, there are many examples of using the "peak-to-end law".

For example, now we see many aunts and grandfathers, who always like to get together to listen to a class given by someone, and think it is very good and reasonable, which is the "peak";

Then, after the lecture, some small items, such as a catty of eggs and a box of paper towels, will be presented at the scene, which is the "final". Although these are not worth much money, the old people feel very comfortable in their hearts. They remember that experience and ignore the hard work of queuing.

For example, in children's playground, exciting play items have to be queued for a long time, and the real play time is only a few minutes, but what they remember is not the long queue, but those interesting minutes.

For example, when we climb the mountain for fun, we must have gone through a lot of hard work, and the feeling of being relaxed and happy when we climb to the top is the "peak", and taking beautiful photos is the "end". What we can remember is the beautiful experience, but we forget the hard work of the process.

The "peak-to-end law" is also widely used in marketing. For example, restaurants will have several distinctive signature dishes; Tea shops will also have certain or explosive drinks and so on. Everyone remembers all the good experiences and ignores others.

In life, being good at using the law of peak and end will bring us many unexpected gains and surprises.

extended to an article, a good ending is the "final" value, which can arouse the reader's * * *, resulting in messages and comments.

second, compare the cases in class and understand the four endings.

(1) Summary ending

This ending is actually a simple summary of the article and a general review of the article, thus bringing out the point of view, which is the so-called golden sentence.

This ending can be divided into three stages:

1. Viewpoint: summarizing the event in one sentence

2. Uncovering the final viewpoint

3. Using "actually" and "so" to lead to action

(2) The ending is often meaningful and can arouse readers' thinking. What is valuable, and then learn from it to improve your life. You are often used at the end to strengthen the sense of substitution.

(3) quote ending

This ending is widely used and often ends with famous sayings, which arouses readers' thinking and is more convincing.

(4) the end of the parallelism sentence

The use of this parallelism can arouse readers' emotions, and it is summative in one go, which will cheer the readers up. You are often used to bring in.

Third, the method of collecting titles

1. Setting suspense method

The most common method of setting suspense is the abnormal method, which deliberately uses sentences that "violate" common sense logic as the topic.

2. Rhetorical method

Rhetorical method can make people find everything new and attractive.

3. Citation

Citation refers to the borrowing or transformation of movie names, song names, ancient poetry names and idioms, so as to make them the titles of articles.

4. Formula method

For example, the topic "1+1=3" is very unique and eye-catching. How can 1+1 be equal to 3? Get people's attention.

In fact, a good title is to guide the readers to open your article and read it, which will produce a * * * sound.