1 project, the origin and development of chain operation
Task 1: the origin and background of chain operation.
First, the origin of chain operation
Second, the background of chain operation
Task 2: Development and Status of Chain Operation in Developed Countries
First, the American chain industry
Second, the chain industry in Europe
Third, Japan's chain industry.
Task 3: Development of Chain Operation in China
First, the development of chain operation in China
Second, the problems of chain operation in China
Third, the future development trend of chain operation in China
Knowledge expansion
1 project summary
Main knowledge points
classroom discussion
Self-test after class
case analysis
Training operation
Item 2. Distinguish between chain operation and traditional business model
Task 1, the connotation of chain operation
I. Chain stores and chain operations
Second, the 3S characteristics of chain operation
Third, the types of chain operation
Task 2: Comparison between chain operation and traditional business model
First, the difference between chain operation and traditional business model
Second, the competitive advantage of chain operation
Knowledge expansion
Item 2 Summary
Main knowledge points
classroom discussion
Self-test after class
case analysis
Training operation
Item 3. Organizational structure and personnel allocation of chain enterprises
Task 1: Understand the organizational structure of chain enterprises.
First, the importance of organizational structure and design principles
Second, the organizational structure and functions of chain enterprises
Third, the business management and supervision of the headquarters of chain enterprises.
Task 2: How do chain enterprises allocate personnel?
First, the basic post setting of chain enterprises
Second, the staffing methods of chain enterprises
Third, the personnel selection of chain enterprises.
Task 3: Support the performance management of chain operation strategy.
I. Overview of chain operation strategy
Second, support the performance evaluation system of chain operation strategy
Knowledge expansion
Item 3 Summary
Main knowledge points
classroom discussion
Self-test after class
case analysis
Training operation
Item 4. Network expansion and location choice of chain enterprises
Task 1: Network expansion of chain enterprises
First, two modes of regional expansion of chain enterprises
Second, the way of chain enterprise network expansion
Task 2: Choose the location of the chain store.
First, the role and principle of chain store location
Second, the chain store location strategy
Knowledge expansion
Item 4 Summary
Main knowledge points
classroom discussion
Self-test after class
case analysis
Training operation
Item 5. Layout and management of chain stores
Task 1: Understand the significance and function of good layout of chain stores.
First, a good store layout can effectively guide consumers and gather popularity.
Second, a relaxed and comfortable storefront environment can increase consumers' shopping desire.
Task 2: Concepts and principles of chain store layout design
First, the concept of chain store layout design
Second, the principles of store layout design
Task 3: Types of interior layout of shops and magnetic point theory.
I. Types of internal layout of the store
Second, the magnetic point theory of shop layout
Knowledge expansion
Item 5 Summary
Main knowledge points
classroom discussion
Self-test after class
case analysis
Training operation
Sixth, chain store commodity display management.
Task 1: commodity classification management and store commodity configuration
I. Commodity Classification Management
Second, commodity statistical analysis
Third, the commodity configuration table management
Task 2: Principles and methods of commodity display
First, the principle of commodity display
Second, the method of commodity display
Knowledge expansion
Item 6 Summary
Main knowledge points
classroom discussion
Self-test after class
case analysis
Training operation
Project 7, chain enterprise procurement, tally and cashier operation management
Task 1: Enhance the competitiveness of chain enterprises through purchasing management.
First, the role of chain enterprise procurement management
Second, the common problems of chain enterprise procurement
Third, the countermeasures of strategic procurement of chain enterprises
Task 2: Understand the job skills of tallyman.
First, the tallyman's job responsibilities and work points
Second, the operation standard of supermarket tallyman
Task 3: cashier's operation skills
First, understand the cashier's job responsibilities
Two, supermarket cashier sixteen work specifications
Knowledge expansion
Summary of item 7
Main knowledge points
classroom discussion
Self-test after class
case analysis
Training operation
Eighth, chain store promotion management.
Task 1, the role and mode of chain store promotion
First, the role of store promotion
Second, the common types of chain store promotion
Thirdly, the vividness of the store and its measurement index.
Task 2: POP advertising promotion, window and counter management
First, the concept and importance of POP advertising
Second, the function, design and production of POP advertising
Third, shop window design.
Fourth, counter management.
Task 3: Service Specification for Sales Staff
First, the preparation before business
Second, the etiquette of receiving customers
Third, Fujian etiquette.
Knowledge expansion
Summary of item 8
Main knowledge points
classroom discussion
Self-test after class
case analysis
Training operation
Project 9, Chain Enterprise Information System Management
Task 1: Understand the information system of chain enterprises.
First, the basic concept of information system
Second, the chain enterprise information system
Third, the status quo of information construction of chain enterprises in China
Task 2: Key technologies of information system and electronic money
First, bar code technology and RFID
Second, the POS system
Thirdly, EDI and EOS technology.
Fourth, electronic money.
Knowledge expansion
Summary of item 9
Main knowledge points
classroom discussion
Self-test after class
case analysis
Training operation
Project 10 Logistics Management of Chain Enterprises
Task 1: Overview of chain logistics
First, the concept of chain logistics
Second, the relationship between logistics, business flow, capital flow and information flow
Third, the classification of logistics
Fourthly, the characteristics of chain logistics.
Five, the material elements of the chain logistics system
Task 2: Chain Logistics Operation
First, the circulation function of logistics.
Second, the logistics information function
Task 3: Distribution management of chain enterprises
First, the meaning and characteristics of chain enterprise distribution
Second, the basic types of chain enterprise distribution
Third, the distribution status and development trend of chain enterprises
Task 4: Planning and Construction of Distribution Center of Chain Enterprises
I. Overview of Distribution Center
Second, the location and planning of the distribution center of chain enterprises
Knowledge expansion
10 project overview
Main knowledge points
classroom discussion
Self-test after class
case analysis
Training operation
Project 1 1, loss prevention and safety management of chain enterprises
Task 1: Diagnose the cause of store wear.
First, the reasons for the loss of stores
Second, the loss prevention measures of chain stores
Third, the progress of modern loss prevention technology
Fourth, other loss prevention measures
Task 2: Master the knowledge of chain store safety management.
I. Overview of Safety Management
Second, the main causes of safety accidents in shopping malls and their prevention
Knowledge expansion
Project summary 1 1
Main knowledge points
classroom discussion
Self-test after class
case analysis
Training operation
Project 12, Development and Prospect of Chain Operation in Other Industries
Task 1: Develop the chain operation of tourism and hotel industry.
First, the development of chain hotels in China
Second, the advantages of hotel chain operation
Third, the main problems in the development of China's economic chain hotels
Fourth, the development trend of chain hotels in China
Task 2: Development of chain operation of catering industry
First, the advantages of restaurant chain operation
Second, the development strategy of chain operation of catering enterprises
Knowledge expansion
12 project overview
Main knowledge points
classroom discussion
Self-test after class
case analysis
Training operation