1, positioning the mass market. The main customer groups of ordinary mass catering enterprises are ordinary consumers, which are positioned according to the needs of the mass market and provide a wide range of services.

2. The price is close to the people. The price of food in ordinary mass catering enterprises is relatively low to meet the price sensitivity of ordinary consumers.

3. Diversification of dishes. Ordinary mass catering enterprises have many kinds of dishes, including dinner, fast food, snacks, tea and so on, to meet the needs of different consumers.

4. The brand awareness is low. The brand awareness of ordinary mass catering enterprises is relatively low, and the market competition pressure is great, mainly relying on the advantages of price and word of mouth to attract customers.

5. The management mode is relatively simple. The management mode of ordinary mass catering enterprises is relatively simple, usually adopting single-store management mode, and the management scale is relatively small.