It should be said that college students starting their own business has certain advantages, such as youth, passion, and with the development of the society and the times also provide many conditions for college students to start their own business, but they will also face a lot of problems, then, what are the problems?

(I) Insufficient psychological preparation

The tenacious will is the spine of entrepreneurship. In entrepreneurship is bound to encounter many contradictions and difficulties, if there is no good quality of will, the spirit of relentless pursuit, will not succeed. Will include: perseverance, perseverance, risk-taking decisiveness and self-control to win without arrogance or discouragement. However, from the analysis of the situation of university graduates who have been involved in self-employment in recent years, many entrepreneurs often lack such a will, and they are not psychologically prepared for the hardship of entrepreneurship. Due to the family's lack of understanding and intolerance of students' entrepreneurship, it is not easy for parents to pay for their children's education, and self-employment is an additional risky investment, which is far away from the expectation of return on investment of salaried families, which leads to family conflicts and unexpected troubles; due to the small number of staff at the beginning of the entrepreneurship, there is no strict division of labor, and the entrepreneurs have to take up many roles at the same time, which is both fatiguing and often cannot be adapted to, and which is easy for them to make people Trouble; because of entrepreneurship to deal with all aspects of society, which is often the first social entrepreneurs are not good at being touched by the nose to do things is often the case, it is easy to discourage people; due to the lack of frustration to withstand the preparations for the slightest failure will be discouraged, doubt their own ability, afraid of taking risks, it is easy to make people give up halfway, and so on. All these require entrepreneurs to foresee the hardship, risk and possible failure of entrepreneurship beforehand, and be prepared to face the psychological preparation, with a strong will to withstand it all.

(2) Difficulty in capital raising

Insufficient capital is the primary problem for college students and graduate students just out of school to start their own business. Entrepreneurship requires capital, and for some areas of entrepreneurship even require a large amount of capital. There are three channels of capital for entrepreneurs, one is self-funding, the second is borrowing, and the third is venture capital. Self-financing is limited; borrowing is not easy to get a loan with insufficient credit, and there is a deadline, which can't meet the long-term investment needs of entrepreneurship; venture capital is the best form, which is especially suitable for college students' entrepreneurs. But China's current venture capital market is still very immature: first, few investors, limited funds; second, the management is not standardized, the investment risk; third, the listing conditions are high, the investment can not be withdrawn in a timely manner, to continue to invest in other projects. Can provide college students with entrepreneurship investors are few and limited. For this reason, the state has formulated relevant policies to support the development of venture capital. In addition, in the current situation that the venture capital market is very immature, for the problem of college students' entrepreneurship, the state should set up a special fund for college students' entrepreneurship. But as the intention of entrepreneurial college students, can not wait to rely on the state's support, but should play to their own strengths to carry out entrepreneurship.

The Morning Star Growth Program, which provides 3 to 300,000 yuan of growth capital for college students, solves the problems of tuition for graduate school, overseas expenses and start-up capital, and can be found on the official website

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(C) Lack of experience in business management

First of all, from an abstract business plan to successful market operation, the whole process of operation needs to be tempered with the management experience accumulated over a long period of time, which can not be achieved by nibbling on the book theories of the outline entries. For example, a student majoring in applied chemistry at Beijing University of Chemical Technology believes that "the possibility of college students starting their own business is not great. Because you do not have any work experience, just rely on the campus to learn a little skin stuff, half-knowledge, to go on their own entrepreneurship, both technical, and management, I think it is not very realistic." Secondly, after the establishment of the company for how to establish a financial system, personnel system, administrative system, etc., student entrepreneurs are not very clear "Imagine, to start their own business to run a company, all aspects of things need to take care of their own, business, tax and other departments to communicate, deal with. This face is particularly wide, for a student just out of school is very difficult, even if there are such students, but also a very small number of students. However, if the students themselves have the ability in this area, and also have a certain amount of money, as a school, it should be to support and support these college students."

Three, how to overcome the problems in self-employment

(A) effective financing

Enterprises are made up of talents, products and capital, and insufficient capital often leads to overburdening the entrepreneurs with payments and preventing them from accomplishing their business. Students just stepped into society, rarely have enough money accumulation, student entrepreneurs should have more "how much strength to do how many things" concept. The source of funds can be borrowed from friends and relatives, can also be borrowed from the bank, if the enterprise has a market prospect of products or results, but also to seek financial support from venture capitalists. College students to start their own business the first capital, if there is no business trust and input, generally tend to be team members *** with the funding.

(B) the formation of complementary strengths of the team

Self-employed entrepreneurs have to deal with a wide range of things, the amount of heavy, relying on the strength of one person is difficult to effectively deal with all kinds of situations. The formation of entrepreneurial team can effectively complement the innovation and economic management. If there is effective management, but also to ensure that the entrepreneurial team to form the greatest synergy, in the market competition to win.

In the formation of the entrepreneurial team, attention should be paid to the entrepreneurial team members of the personality, role division of labor and the company's near and distant goals, strategy development, equity distribution of the identity and so on, because these are related to the growth of the enterprise entrepreneurial team building issues.

(3) Establishment of a wide range of effective social relations

An initial start-up company often needs to get help from all sides in order to develop, and entrepreneurs need to mobilize all favorable factors in the social environment. For student entrepreneurs, the establishment of extensive and effective social relations is an important factor in escaping from a disadvantageous position in competition with social entrepreneurs.

(D) to have long-term planning

Entrepreneurs should choose their own familiar and specialized business, the initial stage can be a small business or find shareholders to cooperate, according to the business plan to expand gradually. Enterprises should first seek to survive and then seek to develop, a good foundation. For college students to start their own business, especially pay attention to not too high not too far, must pay attention to the business system, step by step in order to create profits. At the same time as the entrepreneurial leader in the development of enterprises to gradually form a good business philosophy, business policy and business strategy, to play the strength of all members of the enterprise, the development of enterprises.

In the future society, self-employment is not only an important way for college students to find their own jobs, but also an important mode of success. At the end of the last century, the international education sector has made such a prediction: in terms of the world, the 21st century, 50% of secondary school students and college students to take the road of self-employment. As early as in October 1998, the World Conference on Higher Education held in Paris clearly put forward "higher education, entrepreneurial skills and entrepreneurial spirit must be taken as the basic goal of higher education, in order to facilitate the employment of graduates, higher education should be mainly concerned with the cultivation of entrepreneurial skills and the spirit of initiative," in order to make college graduates "become not only job seekers, but also job creators."

It has been said that without student entrepreneurship there would be no Silicon Valley in the United States. Entrepreneurship among college graduates should not only be cultivated as an ability, but should be shaped as a culture.