Interactive TV advertisements that allow viewers to order advertisements using remote controls have been promoted for many years.
About ten years ago, it was predicted that the audience of the popular sitcom Friends would soon be able to buy sweaters like Jennifer Aniston's, just by clicking on the remote control.
About 10 years ago, it was predicted that the popular sitcom Friends would soon be able to buy sweaters of the same style as Jennifer Aniston by pressing the remote control a few times.
"In the past ten or twelve years, this has been the year of interactive TV advertising," said Colin Dixon of digital media consulting company.
Clint Dixon of digital media consulting company said: The past decade, that is, 12 years, is the era of interactive TV advertising.
Therefore, the news that Cablevision, an American cable TV company, launched interactive advertisements to all customers on 10-6 was questioned.
Therefore, the news that Optoelectronic Vision Company, an American cable television company, launched interactive advertisements to all customers on June 6 10 was questioned.
During the advertisement, an overlay will appear at the bottom of the screen, prompting the audience to press the button to ask for free samples or order catalogues.
In the process of commercial advertising, a pop-up window will appear at the bottom of the screen, prompting the audience to press the button to request free samples or subscribe to the product catalogue.
Cablevision hopes to allow customers to shop with remote control early next year.
The photoelectric vision company hopes to let customers use the remote control to shop early next year.
Television advertising can be done better.
Television advertisements need to be promoted.
Expenditure decreased by 10% in the first half of this year.
Consumption decreased in the first half of this year 10%.
The popularity of digital video recorders makes advertisers worry that their advertisements will be skipped.
The popularity of digital video recorders makes advertisers worry that their advertisements will be skipped.
Some people turn to the Internet, which is cheaper and provides specific indicators such as click-through rate, which is especially important when the marketing budget is tight.
Some advertisers turn to the Internet, which is cheaper and can provide specific statistics such as click-through rate. This is especially important in the period of tight marketing budget.
David Klein of the cable TV company said that with the introduction of interactive advertising, "a lot of money invested in the Internet will go back to TV". The industry hopes so.
David Klein of Optoelectronic Vision Company asserts that with the introduction of interactive advertising, a lot of money flowing to the Internet will return to TV. Or this is the industry's expectation.
Theoretically speaking, interactive advertising can attract the audience, whether it is a 30-second advertisement or not.
Theoretically, interactive advertising can attract viewers in a way that 30-second advertising can't.
Unilever recently launched an interactive activity for its axe deodorant, which attracted the audience for more than three minutes on average.
Unilever's recent campaign for its axe brand deodorant attracted the audience's participation, with an average of more than three minutes.
The money spent on interactive TV advertisements is still very small.
The money spent on interactive TV advertisements is still very small.
Magna, an advertising company, estimates that its value will reach 1.38 billion dollars this year.
Magna advertising agency estimates that the output value of interactive advertising will reach about $6543.8+$38 billion this year.
This is far below the billions of dollars that people had expected.
This is far from people's expectations, and it will bring an output value of 654.38+0 billion US dollars.
But DirecTV, Comcast and time warner Inc. Cable all invested in it.
However, Direct Television Group, Comcast and time warner Inc. Cable TV Company are all investing in this project.
A new effort led by Canoe Ventures, a leading cable TV provider alliance, aims to provide interactive advertising throughout the United States later this year.
Thanks to the canoe joint venture, a new initiative proposed by the leading cable TV provider alliance aims to achieve full coverage of interactive advertising in the United States later this year.
BrightLine iTV, which designs and sells interactive advertisements, said that interest has proposed that it expects its revenue to nearly triple this year.
Designing and selling interactive advertising lines and interactive TV services, the company claims that its benefits have begun to soar. It is estimated that this year's income will increase to about three times.
BSkyB, the largest satellite TV service company in Britain, has provided interactive advertisements for 9 million users.
Sky Broadcasting, the largest satellite TV service company in Britain, has provided interactive advertisements for 9 million customers.
However, people doubt whether watching TV, a "backward-leaning" medium, is eager for interaction.
However, TV is a passive media, and it is doubtful whether people watching TV are eager to interact.
So far, the click-through rate has been high (about 3-4%, compared with less than 0.3% online), but this may be a novel result.
So far, the click rate has been very high, which is about 4% compared with less than 0.3% on the Internet. And this may be caused by novelty.
Interactive advertising may not be in tune with the audience.
Interactive advertising may not get along well with the audience.
47. Colin Dixon said that "the past ten or twelve years have been the year of interactive TV advertising". What does this mean?
A. Interactive TV advertisements will be popular in 10- 12 years.
B. Interactive TV advertising has been under debate for the past ten years or so.
C. Interactive TV advertisements are successful when combined with sitcoms.
D. interactive TV advertising did not achieve the expected results.
48. What is the public's reaction to the interactive TV advertising plan of Cablevision?
A. quite sure.
B.it doesn't matter at all.
C. I'm a little skeptical
D. it is quite critical.
49. What is the influence of the widespread use of digital video recorders on TV advertisements?
A. It makes TV advertisements easily accepted by the audience.
B.it helps advertisers measure click-through rates.
C. this puts TV advertisements at a very unfavorable position.
D. it makes it easy for the audience to check the sales items.
50. What have we learned about Unilever's interactive activities?
A.this proves the advantages of TV advertising.
B.it does a good job of attracting audiences.
C. it helps to attract investment in the company.
D. it promotes the development of TV advertising industry.
5 1. What does the author think of the high click-through rate so far?
A.they may be due to novel advertising methods.
B.they mark the popularity of interactive advertising.
C. They pointed out the growing curiosity of TV viewers.
D. They indicate the future direction of media reform.