There are three skills for catering copywriting to improve the conversion rate.

11 Highlighting advantages

Highlighting advantages is a good way to attract users, but it is not as easy as expected to highlight the advantages of products through copywriting. Many people like to use gorgeous and universal words to describe food, but users are particularly tired of such words and have not been touched much.

to highlight the highlights, we need to connect users with things they are familiar with, so that users can really feel the quality of products. For example, if we want to prove that our crayfish is particularly big, we should know the specific length of crayfish, and then compare it with the familiar products in reality. In the end, is our crayfish longer than Apple 8, longer than 331ML cola or something else? When we can find something familiar, we can show our advantages well.

12 endorsement

It is also a good way to highlight the advantages of products by endorsement. The endorsement here includes: sales volume of catering, years of establishment, awards, events related to celebrities, and unique advantages of products. When we highlight these advantages, users can quickly build trust and dispel some doubts.

13 Promotion means

Copywriting related to promotion is also particularly attractive. For example, some time ago, we wrote a copy about crabs, and online celebrity crabs were snapped up at low prices; A copy of 1.88 yuan, which was snapped up in a limited time, was put into the US group for takeaway, and the conversion rate was particularly high.

users usually stay in a picture or text for only 2-5 seconds. If they can't be attracted to click on the customer, they will choose to give up, and the promotional words can better catch the customer's eye and improve the conversion rate.

I am the front page of the workplace, and I am good at writing questions and answers about the workplace and operation. If my answer is helpful to you, don't thank me, just give me a compliment, so that we are even.