In order to ensure that things or work are carried out in a solid way, we need to start making plans in advance. Plans are one of the planning instruments. Then the question is coming, how should the plan be written? The following is the design plan of the Dragon Boat Festival in the restaurant that I collected. Welcome to share. Design and planning scheme of Dragon Boat Festival activities in restaurants 1

1. Marketing purpose:

During the Dragon Boat Festival holiday, large-scale promotion activities will be carried out to improve product sales and market competitiveness, expand the popularity of this farmhouse, stimulate consumption channels, and effectively grasp the customer information of consumers.

2. Marketing target:

1. Successful consumer groups who fly to college to major (please dormitory, generally 4 people, Everyone is about 51 yuan)

2. Year-end party of students' union, societies and classes (there are about 11 societies and 31 classes, Everyone is around 31 yuan)

3. Ordinary consumers in the flying academy

4. Social consumers

3. Marketing time:

June 22, 21xx ~ June 24, 21xx (the fourth day of May to the sixth day of May in the lunar calendar) (the promotion interval can be advanced or extended as needed, To ensure that the promotion activities can reach consumers to the maximum extent)

Fourth, marketing and publicity methods

1. Discount publicity: discount and price reduction, use powerful and effective price tools, and adopt multiple preferential combinations for publicity

2. loquat picking publicity: eat well and play well! Loquat is better here!

3. Dragon Boat Festival cultural propaganda: Use the momentum caused by the impact of festival activities to highlight the style of strong brand and strong marketing.

4.VIP membership card promotion: if you spend over RMB or spend a VIP membership card in a group, the consumption will be discounted.

5. SMS group sending platform promotion: send a short message about the activity to all students in the Flying Academy.

6. Telemarketing promotion: call the students' union of the General School of Flying Academy and the presidents of the secondary colleges to promote group dinners.

7. On the day before and during the activity, in the channel with the largest traffic (snacks).

requirements: good image and temperament, neat dress and obvious signs of this farmhouse.

(uniform clothing is recommended)

V. Marketing theme

Inheriting the traditional simple culture, Feel the delicious characteristics of the farm

Subtitle "Orchard New Village Dragon Boat Festival Carnival is looking forward to your participation"

VI. Promotional products:

The unique culture and food of this farmhouse

VII. Specific marketing activities:

Ways:

1. Discounting food products to stimulate consumption ② This activity focuses on zongzi as a promotional product, as well as Sichuan local Dragon Boat Festival food, and sells different foods together.

2. The Dragon Boat Festival reunion dinner is launched, and all consumers in groups (more than 4 people) can enjoy discounts.

3. Greetings to students of Civil Aviation Flight Academy of China. All students of Civil Aviation Flight Academy of China can receive a holiday gift package (Sichuan Dragon Boat Festival special food, Dragon Boat Festival colored rope) with valid certificates such as student ID card, examination certificate and ID card.

4. Reproduce the traditional Dragon Boat Festival culture, explain it on the spot from the aspects of origin, development, changes, current situation, etc., and include an interactive session of interesting questions, and those who answer correctly will get a holiday gift package.

VIII. Operation of creating cultural atmosphere for activities:

Activities such as hanging calamus, wormwood and sprinkling realgar wine can be carried out at the activity point by inserting mugwort, calamus, willow branches and colored ropes, and colored flags are inserted to attract consumers to stop and watch and set off the theme activity atmosphere; Place the theme background and content description materials in the eye-catching place of the activity site to ensure that the activity area is at least 51 square meters.

In order to enhance the attraction of the event and the atmosphere at the scene, we can hold song and dance performances or special entertainment activities that local people like at the same time.

When engaging in these activities, we must do a good job in preparation, site layout, host selection and entertainment content selection.

IX. Personnel arrangement:

This activity is operated by our farmhouse according to the plan. In order to ensure the smooth implementation of this activity, we need to designate special personnel to be responsible for two details in the implementation process:

1. Single-page distribution personnel: during the activity, we will distribute leaflets every day in the most crowded channel of the activity venue during business hours, and be responsible for conveying the first-hand information of the activity to consumers. Requirements: good image, good temperament and dress.

(uniform clothing is recommended)

2. Managers of competition activities: In order to ensure the orderly activities, special personnel must be appointed to manage the competition materials, lotteries and prizes, so as to avoid unnecessary disputes and affect the brand image. Design and planning scheme of the Dragon Boat Festival in the restaurant 2

1. Time:

May 26th-June 11th

2. Location:

Jinjiang Hotel

3. Activity objective and purpose:

1. Let customers know about Jinjiang Hotel and dispel their worries about consumption grade.

2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;

3. Develop the existing site resources and mobilize the business potential in light hours;

4. gather the sales force of the hotel, mobilize the enthusiasm of all staff, and operate in a bundled way.

IV. Public target:

FIT, family, relatives and friends during the Dragon Boat Festival.

5. Positioning:

Happy Dragon Boat Festival Reunion Home Wanxing is unique in the advertising campaign, and its activities are unique and refreshing, creating a warm and warm atmosphere on the festival, under the condition that the consumption level of Qiyang Hotel is increasing to a high level.

VI. Promotion portfolio

1. Housekeeping department adopts the business strategy of sending food and beverage consumption coupons, and opens 1 rooms in cash to send food and beverage consumption coupons to 21 yuan.

2. The Food and Beverage Department has carried out the following promotional activities in the name of Happy Dragon Boat Festival and Happy Reunion.

(1), the price of vegetables in the food city is 11 yuan, and Yanjing pure beer gets one free.

(2) 21% discount on VIP room food. If you spend more than 311 yuan, you will get a coupon to 21 yuan, and you will get a ktv afternoon show (excluding seafood, abalone, soup, tobacco and alcohol).

(3), based on the Dragon Boat Festival culture, launch a variety of exquisite and affordable Dragon Boat Festival group banquets suitable for family gatherings, and book the group banquet to ktv afternoon. And launched several special Dragon Boat Festival dishes.

(4) In this series of activities, we must grasp the principle of authentic and original flavor. Family meals and gatherings of friends and relatives are the main tourist sources at this stage. Then the hotel's products should mainly meet the needs of such guests, and the dishes should be light in taste, suitable for all ages, with a large amount of dishes and moderate price, and banquets of various grades should be launched in time, with special dishes, signature dishes and new dishes interspersed here, so that consumers can fully understand the chef's level of the hotel and promote the establishment and promotion of the hotel image brand. This is the main purpose of this marketing and the theme project in this activity.

3. ktv

(a) Open evening consumption and send food and beverage consumption tickets to 21 yuan.

(b) Those who spend more than 311 yuan will be sent to the afternoon venue to pack a room and send a pot of tea.

(c) Those who spend more than 411 yuan on food and beverage will be given a ktv afternoon box (including a pot of tea).

4. Sauna Center

A full set of 311 yuan

food and beverage coupons sent to 21 yuan.

VII. Analysis on the effect of marketing activities

This planning embodies the overall marketing idea of Jinjiang Hotel, that is, to be popular first, so that customers dare to enter the hotel for consumption, so that the hotel's service facilities can gain the recognition of customers, and the preferential treatment for families, relatives and friends during the Dragon Boat Festival can reflect the hotel's sincerity to customers.

1. The sales targets of all operating departments of the hotel are inclined to the catering department, so as to boost the catering popularity through departmental linkage.

2. This activity will make customers leave many beautiful and sweet memories and deepen their understanding of Jinjiang Hotel.

3. Through this marketing plan, the objectives should be achieved: RMB 2,111 per day for guest rooms, RMB 1,111 per day for catering, RMB 3,111 per day for ktv3 and RMB 2,111 per day for leisure centers. A total of 37,111 yuan/day.

VIII. Budget and advertising planning:

1. Fifty banner advertisements on the main roads of Qiyang County. The cost is 3511 yuan. General manager feng is in charge.

2. All mobile phone mantissas in Qiyang County are covered by 6, 8 and 9 users' carpet SMS. It is estimated that 5111 articles will be sent, ***511 yuan. Manager Zhong is in charge.

3. Rent a special publicity vehicle to promote around the city for 11 days. The cost is xx yuan. General manager feng is in charge.

4. Advertisements are posted on all taxis in Qiyang County. The cost is 1111 yuan. Minister Jiang is in charge.

5. Organize employees to go to the streets for training and distribute publicity materials. 311 yuan. Manager Jiang and Yang Jingli are in charge.

6. Make 411 consumption rolls at the expense of 51 yuan. Li Jiaojiao is in charge.

Attachment: advertising words

1. New Jinjiang New Entertainment New Consumption There are many surprises in the Dragon Boat Festival

2. The price of vegetables in the new Jinjiang New Taste Food City is RMB 11, and beer is bought for one get one free

3. Jinjiang ktv is newly renovated and revised. Offering singing and dining

4. Jinjiang Sauna Center makes you feel the competition between ice and fire in summer

5. Singing happily and eating heartily. Jinjiang Hotel is noble but not expensive

6. The sounds of nature and charm interact with each other. There are unexpected surprises when you come to Jinjiang ktv

7. Happy Dragon Boat Festival reunion home Wanxing Jinjiang booked a banquet to send to ktv afternoon

9. Others should be improved before June 25th. In charge of the Tang Fourth Army.

2. ktv and catering renovation are completed. Zhao Zong is in charge.

3. Miss ktv has been made. In charge of the Tang Fourth Army.

4. The management of the distribution of consumption volumes is formulated and improved by the Finance Department. Tao Huishi is in charge.

5. The propaganda, agitation and preparations of all departments have been completed. Responsible by the managers of each department. The design and planning scheme of the Dragon Boat Festival in the restaurant 3

1. Guiding ideology

In order to further strengthen the ideological and moral education of minors, combined with the development of the campus cultural festival of "Honest Life and Happy Life" in our school, the integrity education of the Chinese nation, the solar term culture and the school's characteristic culture are closely combined with the theme of "Zongzi Fragrant Dragon Boat Festival" to cultivate students' national self-confidence and pride and enhance their understanding and love for the traditional culture of the Dragon Boat Festival.

II. Activity arrangement

(1) Find out

Target: Grade 1-6 students

Requirements: Find out the relevant knowledge about the Dragon Boat Festival from the reading room or online; The origin of Dragon Boat Festival; The story of Qu Yuan; Qu Yuan's poems; The custom of dragon boat race and dumplings.

(2) Talk about

Organize students to talk about relevant knowledge through afternoon class, class meeting class and class team class.

1. Target: 1-Grade 2 students

Requirements: Tell me about the origin of the Dragon Boat Festival; Talk about the custom of making zongzi.

2. Target: Grade 3-4 students

Requirements: Talk about the origin of Dragon Boat Festival; Talk about the custom of making zongzi; Tell the story of Qu Yuan.

3. Target: Grade 5-6 students

Requirements: Tell me about the origin of the Dragon Boat Festival; Talk about the custom of making zongzi; Tell the story of Qu Yuan; Talk about Qu Yuan's poems.

(3) Draw a picture

Target: Grade 3-6 students

Requirements: Make a tabloid with the theme of "Approaching the Dragon Boat Festival", which can reflect the customs of the Dragon Boat Festival, your own voice and life experience. 3-4 grades are handwritten newspapers, and 5-6 grades are computer tabloids.

(4) Write

Through the blackboard newspaper, class window and other positions, carry out environmental layout design.

target: students of grade 1-6

requirements: publish a blackboard newspaper with the theme of "dragon boat festival feelings". And make a comparison.

(5) learn one thing

Target: students in grades 3-6

Requirements: take "I learn a skill from my grandmother" as the theme, learn the method of wrapping rice dumplings with famous names, and pay for rice dumplings with different places, styles and characteristics.

(6) Pass it on

Target: Grade 1-6 students

Requirements: On the day of Dragon Boat Festival, write a warm and grateful message and send it to relatives, friends and classmates. And conduct a "Dragon Boat Festival Love" tender message creation contest. Hand in 4 short messages in each class to participate in the competition. The design and planning scheme of the Dragon Boat Festival in the restaurant 4

1. The purpose of the event

is to drive the sales of zongzi and cherries, create a dining atmosphere for the Dragon Boat Festival and drive the turnover of the branch.

second, the theme of the event:

Cuisine and Cuisine Dragon Boat Festival

third, the event time:

June 5th to 9th

fourth, the participating branches:

Guangdong, Fujian and Sichuan

fifth, the event content

Members

Members passed on June 5th.

2. Consumption restriction of meal coupons:

(1) You can spend them all day from June 6 to 9 (except morning tea in Wangxing and Hengyu branches).

(2) Only when the minimum consumption reaches 211 yuan can it be used.

Special gift certificate

When you go to the store for consumption on the Dragon Boat Festival, all customers can get a special gift certificate (face value of 51 yuan) for each order, and you can buy zongzi, cherries, etc., and you can use it when you buy it in 211 yuan.

VI. Publicity mode

SMS from members (sent at 11: 11 am on June 5th) Design and planning scheme of Dragon Boat Festival activities in the restaurant 5

I. Promotion form

1.xx Restaurant has launched three novel healthy dumplings since May 18th (the price is to be determined): (to be responsible by General Manager Fu)

(1) Green tea and bacon dumplings:

(2) red bean paste and alkaline water dumplings: cool and relieve summer heat, promote digestion and strengthen the stomach;

(3) Coix seed mushroom dumplings: clearing away heat and toxic materials, dispelling wind and inducing resuscitation.

2.xx Restaurant plans to launch a series of healthy special dishes at the same time, with obvious physical fitness effect as a selling point to promote customers;

3.xx restaurant plans to launch "fragrant dumplings for the Dragon Boat Festival" in combination with traditional customs during the Dragon Boat Festival.