Current location - Recipe Complete Network - Catering franchise - The internationalization pace of Little Sheep
The internationalization pace of Little Sheep
In the statistics of the top 100 restaurants in 2005, hot pot accounted for one third of the catering industry in China. Little Sheep has held the top spot in hot pot enterprises for several years in a row. However, this scale of development cannot satisfy Zhang Gang's appetite. Zhang Gang's ideal is "where there is the sun, there are little sheep". This song of Little Sheep Company depicts the blueprint of Little Sheep's internationalization.

In 2005, Little Sheep's overseas expansion began to accelerate. Hongkong, Macau, China, Taiwan Province Province and Toronto have started exploration. Four stores in Hong Kong created a turnover of 65.438+0.4 billion yuan for Little Sheep, and the Toronto Little Sheep Store had a turnover of 50,000 yuan on the day of trial operation. In 2006, Little Sheep joined overseas behind closed doors, only as a direct store, and partners could participate in shares. At present, Little Sheep's branches in China, Taiwan Province Province, China, Singapore, China, Macau, South Korea and Japan will be opened one after another, and the layout in Europe is also in full swing. It is understood that opening the Japanese market is the most important and difficult thing for Little Sheep. As we all know, the Japanese market has the strictest requirements on diet. Little Sheep headquarters must pass the strict inspection of Japanese customs before it can supply the bottom soup of Japanese shops. But the mechanized production of Little Sheep made Zhang Gang very confident. The raw materials of Little Sheep ranged from dried peppers to medlar, all of which were carefully selected. As long as Little Sheep occupies the Japanese market, its product quality will go up a step.

At the same time, Zhang Gang is also introducing international capital in an attempt to open the international market with international capital. While introducing international investment, we should also solve the pressure of talent shortage.

In fact, as early as Little Sheep was 3 years old, Zhang Gang made an amazing decision to give up shares and introduce talents. Sun Xianhong, a well-known vice president of Mengniu in Inner Mongolia, became a shareholder of Little Sheep, Lu Wenbing, who was in charge of capital operation in Mengniu, became the general manager of Little Sheep Inner Mongolia Company, and Zhang Zhanhai, who was originally in Hengshui Beijing Office, was promoted to the general manager of Little Sheep Beijing Company. By 2005, Little Sheep Group had 47 shareholders. The shares of Zhang Gang and Chen Hongkai, the founders of Little Sheep, have also dropped from 100% to 40%, with more than 500 shareholders in each branch of Little Sheep. Peng Deen, co-director and general manager of 3i Asia, expressed appreciation for Zhang Gang's actions. "We chose Little Sheep as our business partner for many reasons, including its successful business model and the rapid growth of the catering market in China. But what I admire most personally is the character of Zhang Gang, the chairman of Little Sheep, and the management team he has established. He is happy to share it with his team. "

In addition to talents, the introduction of 3i investment will accelerate the internationalization of Little Sheep. 3i has rich catering investment experience and accumulated a wide range of resources. It has invested in catering enterprises all over the world, and these resources are very conducive to the global expansion of Little Sheep. At this point, the listing plan of Little Sheep also surfaced.

When talking about the listing progress of Little Sheep, Lu Wenbing, executive vice president of Little Sheep, said that 2008 was its normal listing speed. Little Sheep's financial statements in 2005 have been audited by an accounting firm in China and one of the four largest international accounting firms. According to the needs of listing, enterprises must have audited income statements for three consecutive years, so listing in 2008 is just the right time. As far as we know, only Little Sheep has audited the financial statements of large catering enterprises, so it should not be a problem to go public first. It is precisely because of Little Sheep's financial norms that 3i will join hands with Pukai Fund to enter with a capital of $25 million. This reflects Zhang Gang's forward-looking vision.

Today, Little Sheep has three wholly-owned subsidiaries, five branches, a logistics distribution center, six provincial general agents (acting for eight provinces), six municipal agents and 765,438+08 chain stores. The "Little Sheep Hotpot Restaurant" directly operated by the company in franchise chain has spread all over 32 provinces and cities (including Hongkong).