When facing the double eleven, we have to start to arrange the program of this double eleven. The event program can plan all the matters of the event, so we can not leave behind such an important event program! How much do you guys know about the Double 11 program? In order to make it easier and more convenient for you to use, the following is our "about double eleven activity program template", for your reference, I hope to be able to help you.

On the double eleven activity program template article 1

First, the background of the activity:

"Double Eleven" refers to November 11 each year, due to the date of the special, so it is also known as the Hanukkah. Taobao Mall uses this day to carry out some large-scale discount promotional activities to increase the degree of sales. around November 11, 20xx, on Taobao, many merchants launched a 50% discount promotional activities, 21 million people of the collective mad rush, more than 150 well-known brands to participate. The single-day turnover of 936 million!

Second, the purpose of the activity:

As the "Double Eleven" activities are limited to the display of the main venue sub-field, our flagship store opened just more than a month, can not get the Taobao Mall display support. But we can take advantage of this high flow of high turnover opportunities in the store to launch the corresponding activities, in this crazy online shopping in a share of the pie.

Third, the content of the event:

All full of 2 yuan minus 1 yuan (equivalent to 50% off) photographed that is reduced! Also the whole field of free shipping Oh!

Propaganda language: xx tell you: 50% off the whole field is also free shipping!

Activity time: 20xx.11.11 a.m. to 24:00.

Fourth, the activities of the analysis:

At present, our store **** 79 models of goods, of which 55 models are 2.5 times the factory price, 22 models 2 times the factory price, 2 special price models is 1.76 times the factory price. After 50% off, only two special models will lose money, but the picture effect of special models is very poor, basically will not bring sales. Therefore, it is expected that the "double 11" 50% discount activity will only have no more than 5% commission loss.

It is expected that the "Double 11" day 1 billion turnover, 80% of sales concentrated in 20% of the large stores, we belong to 80% of the small and medium-sized stores category, *** with the share of the remaining 200 million turnover, averaged to the basic turnover of 5000 yuan per store. Our goal is to reach an average of 5000 yuan.

V. Teamwork:

Artwork: design to "double eleven" as the theme of the home page, as well as advertising campaign pictures.

Copywriter: refine the campaign advertising slogan.

Promotion: delete the matching price reduction and delete the discount set by the third-party discount software, and do a good job of replying to the web pages about xx home textile on the Internet and publicizing the store activities.

Customer service: do a good job of activity details to explain the quick reply language. Modify the price of some of the goods, shipping staff: stocking and courier companies to contact in advance to prepare.

On the double eleven activity program template article 2

First, the promotion method:

1, the use of discounts for promotion.

2, free gifts full of gifts.

3, points for purchase or points against cash.

4, increase the price of purchase.

5, full reduction.

6, buy on the gift of these promotional activities have their own advantages and disadvantages.

Second, the purpose of the promotion:

Section double use of the Mid-Autumn Festival, National Day customer flow advantages of promotion. The purpose is to retain a large volume of customers. Thus earning more credit, money.

III. Promotion before the work:

1, the issue of goods: to determine the promotion of goods, and prepare enough goods. Different ` goods to take different promotional methods, and then is about the discounted items to choose, for example, big goods as promotional items. During the promotion period, goods sales will be faster than usual, therefore, adequate stocking is a guarantee, if often out of stock phenomenon, not only affect the sales, but also affect the buyers of our good reviews, if you meet the bad talk of the buyer, to give you a bad review, that can be really bad, even if you can cancel, but also have to waste a lot of time and energy. It's not worth it.

2, the customer crowd to determine: to promote, of course, to make clear the object of the promotion, the promotion of your target consumer groups, these people are your source of wealth, rather than yourself, so the promotion must be carried out for the dissemination of promotional information for your target group, your target consumer groups know, the promotion will be effective if the promotion of their own promotions, promotional methods developed and then the appropriate also Just to the lute.

The target audience to determine, and then choose the appropriate dissemination methods, such as online Want message, signature file, baby title, announcement, QQ, blogs, microblogging, posting, gangs, forum posting and so on. All can play a role in disseminating information.

Customers identified, in order to choose the appropriate promotional methods.

Fourth, the activities of the promotional program

1, free gifts full of gifts

Shopping orders to a certain amount (10) that is to send a free gift (a national emblem).

2, points for purchase or points against cash.

Points for purchase of goods. Ten dollars for one point. This is a very good reward for old loyal users. This move also allows those buyers who currently do not have a lot of points to shop more. If your points-for-credits program is attractive enough, some buyers may go on a shopping spree to get enough points. This promotion can attract customers to come back to the store to buy as well as introduce new customers to the store to buy, not only can the customer get more benefits, while consolidating the old customers, expanding new customers, and enhance the customer loyalty to the online store!

3, discounts big discount.

All in the Mid-Autumn Festival and October 1 day to my store to buy things can be "you only need to spend 2 yuan to buy our store worth 5 yuan of goods" or "you only need to spend 1 yuan, you can pick any one of the original price of goods in our store! ". This has so that buyers can be more attracted by our baby. People always generally think that the quality of discounted things will always be a little worse, this is the psychological implication, to dispel this psychological implication to let buyers feel that I buy this commodity is actually the original price, but I spent less money to buy him, I earned.

This is actually similar to a discount. But the feeling to the buyer is completely different, if you give 5 yuan baby a 7.7% discount, then the buyer feels that this baby is worth 3 dollars, then his quality is estimated to be the quality of 3. But you change the discount called "spend 2 dollars can take away the value of 5 dollars of goods", the buyer will feel that the value of this commodity is still 5 dollars, but I only need to spend 2 dollars to get, his quality quality is still 5 dollars.

4, markup purchase.

Consumers in the purchase of specific commodities based on the increase in the amount of activities can be low-cost access to the content of the activities of the goods; for example, buy a top equipment plus a little amount of money can be low-cost to buy headgear class and other equipment.

5, full on the reduction

Where in the Mid-Autumn Festival and October 1 during the purchase of my store things full of fifty dollars we will give you pieces of ten dollars. Full thirty dollars will be reduced by five dollars.

6, buy and give.

Mid-Autumn Festival and October 1, where in my store to buy designated goods that are complimentary value items; cases such as buying clothes and equipment to send a beautiful headdress and so on.

7, lottery.

The lottery is a very attractive promotional program. In the Mid-Autumn Festival October 1 period where I store bought things buyers can participate in the lottery once yo. The opportunity is not to be missed. Hundreds of dollars in prizes waiting for you yo! Furthermore is a published essence of the post, soft text is also available, as long as it contains promotional information or product information; Second, more building links, especially those stores with particularly large browsing volume, many people in the browsing, accidentally saw your store; Third, clever use of search, the name of the proposed store and baby should be added to the name of more buyers commonly searched for keywords, you can increase the exposure of the online store, such as National Day promotion, national day special.

On the double eleven activity program template article 3

In order to meet the arrival of the double eleven shopping carnival, we planned an event, the specific activity program is as follows:

First, the theme of the event

low-priced storm of the whole people crazy grab (pro, you bought it?).

Second, the event time

November 9 - November 11

Third, the content of the event

Activity 1, the whole 50% off the ultimate carnival (November 11)

11 11 from 10:00 onwards, the whole 50% off sales, low price storm, swept the whole city!

(Note: Be sure to make the whole field to participate in the activities to achieve the cluster effect.)

Activity 2, shopping gifts lucky with (November 9 - November 11)

Where the activities of the customer shopping during the period, a single water bill amounting to 11 yuan, can participate in the lottery.

First prize 1 branded smartphone a value of 1111 yuan.

Second prize 2 supermarket shopping card worth 111 yuan.

The third prize of 6 vacuum insulation cup worth 60 yuan.

The fourth prize is 20 people a heart to heart printing rolling paper worth 30 yuan.

Participation Award 20 - a beautiful gift worth 2 yuan.

(Note: the draw is open immediately on the type of scratch cards, gifts in kind to present.)

Activity 3, a person's holiday double the sweet (November 11)

Shopping full of 11 yuan + 1 yuan to give 2 lollipops (2 yuan / one, 200 copies)

Shopping full of 111 yuan + 11 yuan to give 2 boxes of chocolates (25 yuan / box, 40 copies)

(Sweet is limited, the gifts are sent out.)

Fourth, the activity costs are expected

1. The lottery scratch card is expected to cost 1,000 yuan, the cost of prizes 8,000 yuan, a total of 9,000 yuan.

2. Double sweet activities, activities are expected to cost 1500 yuan.

3. Posters and advertising costs 5000 yuan.

The event is expected to cost $15,500 overall.

(Note: activity 7000 yuan can be shared by the business, the activities of the pre-shared costs and business negotiations finalized to facilitate the smooth running of the event).

V. Activity publicity

1. Advertising, the use of newspapers 3-5 days in advance to put 2 issues.

2. Large facade advertising and supermarket DM single combined to be eye-catching and attract customers.

3. Adopt supermarket broadcasting and off-site promotional publicity and other ways to increase publicity.

4. Take the ground stickers, hanging flags and publicity signs, plus festive music to create a good atmosphere for the event.

On the double eleven activity program template 4

First, the purpose of the activity

Double 11 is the festival of all years of e-commerce must contend with, the activities and publicity efforts of the large number of brands involved in the category, the richness of the form of activities are the most of the year. As an offline entity mall, we need to seize the concept of double 11 - shopping spree, in the middle of November when the temperature drops to carry out winter clothing promotions. In the activity strength, marketing methods and field experience to be more different from e-commerce, so as to highlight the characteristics. The activities are integrated from department stores, supermarkets and restaurants, theaters, online micro-store and other businesses. To give customers a unique seductive shopping carnival experience.

Second, the event time

November 7 to 11

Third, the content of the event

Discount promotions:

1, double 11 clothes wearing away: fall and winter department stores full of 500 yuan minus 200 yuan.

2, double 11 beauty at your disposal: cosmetics (___) full of 400 yuan off 80 yuan. Double 11 super skincare sets up to 70% off!

O2O (online and offline interaction), 100,000 discount coupons in advance!

1, 100,000 credit coupons free crazy grab! Department store after discount full amount of reduction, as low as 70% off!

Fourth, the details of the event

1) November 1 to 10, the official microblogging officially online coupon activities. Customers only need to pay attention to the official WeChat click on the page to grab coupons, you can choose 30 brands of discount gift certificates, double-click on the coupon (each coupon automatically generated discount code).

2) Each person is limited to 10 coupons per brand.

3) On the day of Double 11, customers can enjoy discounts of 50 RMB, 30 RMB and 20 RMB off the corresponding brands with the discount code on the coupon.

4) Only one discount coupon can be used for a single ticket.

Note: The starting point of the discount coupon should be based on the actual unit price of each brand, and the amount of the discount will be borne by the supplier and the shopping mall in accordance with different ratios. This activity is mainly to attract online customers to the store.

2, _ silk reversal white rich beauty, complete victory over the rich handsome! 0.11 yuan, 1.1 yuan, 11 yuan, 110 yuan hot grab super single product!

November 7 to 11, every day 11 single product, only 0.11 yuan, 1.1 yuan, 11 yuan, 110 yuan can be grabbed. Each item is limited, while stocks last. Micro-store online payment can be successful seconds!

Single product suggestions: 0.11 yuan ___),

1.1 yuan (supermarket environmentally friendly cutlery box, handkerchief paper / strips, potato chips set, priced at about 5 yuan)

11 yuan (xx bath towels, xx mask 2-piece set, xx furniture cute rabbit, priced at about 30 yuan)

110 yuan (comfortable quilt, the pair of pillows, priced at about 250 yuan)

Remarks: The estimated cost is 1300 RMB. (Food and beverage coupons for merchants to sponsor)

Category marketing: double 11 as the mall's November large-scale promotions, the whole category are to carry out activities (discounts or gifts). It is recommended that men's clothing, women's clothing, footwear, cosmetics, boutique, bedding, children's clothing should be representative of the brand or highlights of discounts to participate in the event. The following four categories: single product need to highlight the display, in the channel light box piece and counter guidelines need to increase with and warm recommendation.

1) winter models of clothing (thick models, coats)

2) fall and winter accessories (scarves, hats)

3) bedding winter quilt

4) supermarket winter hot pot festival singles

VIP marketing

VIP recruitment: shopping malls can be free of charge for consumption of up to 500 yuan in a single day to apply for a VIP card, a single day consumption of up to 5000 yuan can be upgraded to diamond card. 5000 yuan can be upgraded to diamond card.

1, Double 11 - VIP customers free delivery: Double 11 day to the store, you can get a cup of designated hot drinks in ___ Sweetheart drinks. (Opening sponsorship, no cost)

2, Double 11-VIP customers free to play: diamond card VIP card can take children to ___ amusement park free to play once.

Cultural marketing:

1, double 11, naked immediately go!

1) Free broadcast customer confession, free microblogging sharing area to sunshine happiness.

Location: first floor radio station

2) singles can register to participate in the "heartbeat to touch" activities. Single men and women will randomly form different "hypothetical situations" **** with the couple to participate in interactive activities. The first thing you need to do is to get your hands on a new pair of shoes or boots!

Registration location: the second floor of the small stage area

Note: the activities of the specific rules of operation and the project rules are attached.

2, double 11, single lover field - bachelor go up (4F theater bachelor's day special activities)

Single men and women can go to the front desk to buy single noble exclusive tickets, girls can enjoy 60% off tickets. Boys can get a rose for purchasing tickets (for gifting to neighboring girls). Seats are randomly assigned to men and women.

Activity time: November 11

Activity location: the movie 1, 3 hall (details to the specific viewing time of the field shall prevail

The atmosphere of the layout:

1, the main exhibition area at the entrance / each floor categories of the exhibition area:

fashionable winter comprehensive exhibition area, along the popular elements of fall and winter. During the event to increase the exhibition area in the Hanukkah simulation dialog logo.

For example: Hanukkah to the ___ mall = _ silk reversal white rich beauty and other distinctive signs.

Note: The department store women's and men's department is responsible for this, and the display team is in charge.

2, counter and each floor escalator, elevator entrance: light box piece, vertical POP frame.

Cost budget (slightly)

Note: Please refer to the logo in the mall for details of the event.

Double eleven activity program 5

First, store introduction

__ fashion store, wholly owned by ____ fashion store apparel Co. __ fashion store brand was founded in 20__, __ fashion store is a well-known domestic Internet fast fashion brand, as of September 20__, __ fashion store under __ business departments, the number of employees more than people, there are more than __ million members, is __ e-commerce representative of the enterprise .

Second, the brand story

__ fashion store is the first brand of xx, which has four major brands, women's ___, men's ___, children's ___, and the designer brand: ___.

Positioning of each brand:

__ Fashion Store___ - the first brand of women's clothing in xx

__ Fashion Store___ - the first brand of men's clothing in xx

__ Fashion Store___ - the first brand of children's clothing in xx

Third, the purpose of the promotion

I. The ultimate purpose of promotion is to sell goods by any means. Online store promotion is the same reason, but not just do it to have an effect. Taobao Mall's Hanukkah half-price promotional activities is a recent hot to hot promotional methods.

Second, the promotion of the process:

1, to determine the promotion of goods, and prepare enough goods.

2, to determine the customer population.

(1) to determine the promotion of goods, and prepare sufficient goods. Different commodities to take different promotional methods, different seasons to promote different goods. During the promotion period, goods sales will be faster than usual, therefore, adequate stocking is a guarantee, if often out of stock phenomenon, not only affect the sales, but also affects the buyers of the senses and positive feedback, if you meet the bad talk buyers, give you a bad review, it is really bad, even if it can be canceled, but also have to waste a lot of time and energy.

(2) to determine the customer population: after determining the goods the most important thing is to find the object of promotion. Promotional objects are your target consumer groups, these people are your audience, so the promotion must be aimed at your target group to carry out the dissemination of promotional information, to find your target consumer groups, promotions will be effective, if the promotion of their own, promotional methods developed and then appropriate is just a cow.

Fourth, the activity time and way:

Activity time: November 11, 20__ 0:0:0 seconds to November 11, 23:59:59 seconds

Activity: Amoy gold coin: pick 10 products (Gujia support) on the Amoy gold coin live bargaining: pick 3 products (Gujia support) on the bargaining activities Gujia goods, the original price of 699, the Amoy gold price of 399, 100 Gold coin price 399 100 amoy gold coins, the number of 500 copies, discount 5-7% off, with some small gifts, such as gift cups, environmental bags, mouse pads.

Fifth, material preparation

(1) packaging materials to prepare for the sale of goods involved in the promotion of various types of bags, boxes to do a good job of inventory protection, and can be in advance of some of the specific packaging for the initial organization, then just put into the goods can be. Can also be in advance of the goods directly packaged, just wait to play a good courier single directly after the posting of documents and shipments;

(2) courier face sheet, delivery note paper storage, printer debugging, printing consumables (ribbons, ink cartridges) to prepare for the enhancement of the speed of the single link, do not recommend the use of ordinary needle printers during the promotion of the activities of the double 11 printing delivery note, but recommend the use of laser printers or thermal labeling Printer to print the delivery note. For merchants who need to print a distribution summary sheet or sub-single summary sheet distribution, be sure to prepare a high-speed inkjet or laser printer and its supplies.

(3) The requirements of this campaign are more on the service requirements of the merchants, especially the requirements of the shipping link, which requires that all xx customers be prioritized for shipping within 2 days. So it is suggested to have obvious text marking or color marking on the package or the face sheet and so on. So it is recommended to have obvious text marking or color marking on the package or the face sheet.

Six, summarize the effect of the promotion and lessons learned

The organization of the promotion is also an experience, after the end of the promotion, the store manager should do an analysis of the results of the promotion, including on the traffic, sales, click-through rate, this time for the consumer population is not interested in the development of the product or more interested in other goods on the site. At the same time, it is also necessary to analyze and compare the promotional activities of competitors to find a place to learn, competitors than their own sales, surely means that their own promotional program is not as attractive as others, the process of analysis is also a learning process. Summarize the promotional activities can effectively help store managers to improve their promotional level, in this summary to find where the promotional activities are more insufficient, in the next campaign to adjust. Although the promotion is a good way to increase sales, but also need to constantly explore and summarize to be able to achieve the desired results.

On the double eleven activity program template article 5

First, the theme of the event: Hanukkah is not alone without him, you still have me

Second, the activities of the stalls divided

Pre (November 1 - November 10) activities of the pre-publicity recruitment, material preparation

Intermediate (November 11) when the activities (take a group of control activities to be carried out, the other group to the street site visits and other forms of attracting popularity, the streets to visit. The event is in progress (one group controls the event, the other group visits the streets to attract popularity, in order to maximize the popularity of the event).

Late (after November 11) late ship on the "fried rice", review activities, the second dissemination.

Third, the specific details of the event

Activity participants: women (must bring their girlfriends)

Activity specific content: participants (a group of six people) in the Women's City, any store to choose clothes, to form a collocation, to dress up their girlfriends. Then by the judges (from the crowd of onlookers randomly selected 9 people), with the best with the best will be from their own selection of matching clothes to choose any 2 pieces. Other participants will be given small gifts. The activity can not be repeated participation.

Activity Participation: On-site Selection

Other benefits:

1, all the day participants in the activities of the Women's City consumption of 30 yuan, plus 10 yuan to send a movie ticket (optional popular movies)

2, all the day participants in the activities of the Women's City consumption of 60 yuan, plus 10 yuan to send a movie ticket 2 (optional popular movies)