One, the mystery type

Description: The title utilizes person/item references, or descriptions such as "unknown" and "never expected" to draw people's curiosity, and there is a large discrepancy between the content of the body and the reader's expectations.

Example:

"He's surprisingly nice to all women, do you know him?

"I never expected the pit to be so deep!

Two, shocking sensational type

Description: the use of over-exaggerated adjectives in the title, at every turn, "stunned", "see crying", "scared" ......

Example:

"How many after 80 years of watching the tears! How many lost childhood memories do you still remember?

Three, provocative and threatening

Description: the title directly with provocative, warning words to induce users to click, easily "must know", "do not look at the regret".

Example:

"The most bullish driver in history was beaten up by a group of people, do not look at the regret!

"So good tips you actually do not know? You should not rush to see!

Four, vulgar provocative type

Description: the title with sexual innuendo, sexually provocative language, direct or implicit performance of sexual behavior.

Examples:

"For not answering the phone, was the president of the punishment to get out of bed"

"Man and the beautiful hotel room, was about to be passionate, the female secretary of the crush on him broke in!

Fifth, the title does not match the type of text

Description: the body does not involve the content described in the title, or the content of the body and the title description does not match, giving a greater sense of discrepancy.

Example:

"The achievements of the first-class team EDG announced the dissolution of the reality", the content of the text is actually EDG dissolved a branch of the team.

"When Bruce Lee participated in the UFC, the scene was hot", the content of the body is actually fighting game video clips, not Bruce Lee really went to participate in the UFC."