Localized dishes are delicious on all sides, and standardized restaurants are elegant and fashionable. For the first time, Shangkeyoupin put forward the localized operation mode of chain restaurant dishes in China fast food industry. On the basis of providing popular dishes, the local dishes with distinctive ethnic and regional characteristics, "specific regional treatment", have been introduced, which has met the dining needs of consumers to taste authentic hometown flavor in chain Chinese fast food restaurants, and constructed a brand-new framework of national chain Chinese fast food with standardized management and nonstandard dishes.