Xidan Joy City is located in the bustling Xidan North Street, north of Junta Department Store, with convenient transportation and mature commercial atmosphere. With a total construction area of 205,000 square meters, it is located in "China's truly international youth city", integrating shopping malls, hotel service apartments and Grade A offices. It has the longest flying escalator in the world, the largest movie theater in China, the largest catering area in Xidan business circle, more than 40 unique brands in Beijing, the ultra-wide canopy plaza with cross corridors, and the central stage with a large ceiling, which creates a fashionable space for enjoyment, making it the largest and most unrepeatable fashionable commercial complex in Xidan business circle.

People who come to Joy City have different interpretations of her, because each floor here focuses on a concept, and by these concepts for her young consumers to construct a full range of experience space for the world. These concepts are: fun, flashy, elegant, sexy, trendy, dynamic, punchy, happy, dating, childish, exciting, dreamy, each of which fully embodies youthful individuality and unique character.

The origin of "Joy City" comes from "Analects of Confucius - Zilu": "Those who are near are happy, and those who are far are close." It means "to create joy and happiness, to make people around you feel happy and to attract guests from afar", so Joy City carefully selects nearly 300 excellent brands for visitors based on the principle of pleasing the public. There are ZARA, the Spanish national treasure brand, NEXT, the British affordable clothing sales giant, GUESS, which combines the flavor of the American West and the romantic design of France, Folli Follie, a fashion accessory originating from Greece, and MUJI, a simple, natural and modern philosophy of life. Tide brand stores are waiting for their visitors in the "city", such as UNIQLO, Esprit, motivi, DHC, Mark Warfield, THE FACE SHOP, potato&co........ Here, you won't be short of cash in the face of luxury brands like LV, Armani and Gucci, because you can buy a fashion-forward "outfit" with a small amount of money.

Dayue City also boasts a number of "the most" in the capital's business district: the world's longest-spanning flying staircase, which is breathtaking to those who come to the city; the Capital Cinema, the largest digital cinema north of the Yangtze River, with 13 halls that can accommodate up to 1,800 viewers at the same time; and Sephora, the largest cosmetic superstore in Beijing, which is a popular destination for young women. The largest cosmetics supermarket in Beijing, SEPHORA, is a popular destination for young women. Various water bars and dessert stores often make consumers stop by, whether it's Fresh Element, Looking for Tea, COLD STONE or Ban Ban Water Bar, Wagas, Mango Mango, all of them have become comfortable choices for couples to date and girlfriends to talk to each other. The food combinations in Grand Hyatt City are also international in style and have become a delicious topic of conversation among white-collar and gold-collar workers in the office. With Hong Kong Rei Restaurant, Thai-style Jiao Ye Restaurant, Italian casual Barbera, Australian fashion hot pot Dou Lao Fang, Japanese cuisine Yuan Green Sushi, Korean dining Dae Jang Geum, and Hong Kong specialty food Fairwood, it's no wonder that visitors are advised to make sure to plan which flavor they want to touch their taste buds first.

The "one-stop" shopping concept of Xidan Joy City is spreading by word of mouth and is recognized by more and more consumers in the capital, and it is bound to become another wind vane of Beijing's international fashion.