The first trick: promotion. This trick is enough to boost your sales quickly in a short period of time. Promotion is the activity of communicating with individuals or groups of people through information dissemination and persuasion in order to induce them to accept certain products and services. There are two types of promotion: consumer promotion and channel promotion. The essence of promotion is to enhance the brand and increase sales. To put it more directly, promotion is to make people feel that they are taking advantage of a bargain. "There is a promotion today, it's a good idea to come, it's a pity to miss it", prompting consumers to make impulsive purchases. In practice, we must pay attention to the difference between promotions and price cuts, recognizing the difference between the actual benefits and psychological benefits, so that consumers feel that buying now is to take advantage of the bargain. Commonly used promotional methods are: free trial, free tasting, special prices, gifts, buy gifts, discount cards and so on. Channel promotion is mainly to use promotional activities to take up the funds and inventory of the channel business. In the off-season, the appropriate possession of the funds and inventory of the channel can effectively control the channel and end customers, prompting the channel to produce loyalty, so as to produce an effective interception of competitors. To the peak season, the appropriate time, large promotional efforts, so that the channel has to come up with the maximum amount of funds and inventory to keep the product, prompting the channel to take the initiative to recommend the product to the terminal, to improve the coverage of the product in the terminal, to create a very good sales atmosphere. The main points of the development of promotional programs: 1, promotional activities should be "famous". The development of promotional activities must be issued at the right time for the right thing, such as the traditional holiday promotional activities, or with the anniversary of the store, etc., avoid random promotions, promotional activities should not be too much. 2, avoid the use of the same product with gifts. For example, buy two get one free or buy one get one free, if the use of the same variety of giveaway, then give the impression that the price is reduced, rather than doing promotions to do so as well as special sales. And this is very easy to cause price confusion in the channel, not easy to control. 3, promotional time do not drag. Promotional activities drag the longer the effect of the activity is worse, it is easy to form a weak sales. 4, the development of project promotion table. With the project to promote the table, we can be in accordance with the time and program to do a better job of the whole promotion, and can check out the whole promotion of the problem and the effect, which is conducive to our promotional activities to carry out effective control of the activities of the program to make appropriate amendments. 5, the cost budget should be reasonable. There are a lot of promotional activities because of the unreasonable cost, the result is to spend money to earn yell, some even spend money even yell did not earn, the whole did a losing business, very uneconomical. Therefore, we are in the development of promotional activities at the beginning of the program, the entire promotional activities to have a global consideration of the costs required to have a reasonable budget, and in the actual implementation of the process of strict control. Promotional misconceptions: 1, promotional dependence. Promotional sales, not promotional sales, the cause of such results is excessive promotions. Some companies do promotions, promoters, promotions when they can sell, promotions stopped, sales also stopped, no choice but to do long-term promotional activities. 2, promotional blindness. That is, blind promotions, regardless of whether there is no excuse, anyway, is the thought of coming. 3, promotional funnel syndrome. Manipulated by the dealer, the company did not spend less money, the results of all into the dealer's pocket. 4, promotional tricks. The pursuit of sensational effect. 5, promotional overspending. Earned a loss of money.

The second trick: sales area expansion. Existing regional markets plus the development of blank areas, sales want to not grow are good hard. Sales area expansion can be understood as two aspects, one is in the existing area of the blank channels, terminals and customer development. The other is the development of blank areas outside the existing region. The development of blank channels, terminals and customers in the existing region is to plow the regional market. Precision plowing is mainly for channel members, especially retail terminals, sales management operation, which is a kind of process management, is a kind of quantitative management, is a kind of information management. Good channelization can make the product have a high coverage rate, so as to have a good reputation and generate a high sales turnover rate. The development of regional markets outside the existing area will bring more obvious sales growth. In customer development, there are many salesmen in order to short-lived performance and commission, a foolhardy customers, customers random commitment, and finally, the seller can not find the salesman, only to find the manufacturer, when the manufacturer does not recognize the time, the manufacturer and even some and the relationship between the retail store have become very tense, can not continue to cooperate. Repeatedly in the same market investment, the result is that the brand's reputation is seriously damaged. The third move: collapse the foundation of the brand. Down-to-earth work, serious implementation. This move will bring sales growth will be slower than the first two moves, but sales growth is the most stable and long-term. To do a good job of a brand, there is no other way and shortcuts, only down-to-earth work, serious implementation. There is no absolute perfect, perfect program, there is no absolute excellent impeccable program, any good program as long as there is a strong implementation of the guarantee will produce an ideal result. Implementation is no excuses, only for results, immediate action.