The concept of catering
There are mainly two kinds: one is catering, and the other is catering industry or organization, which meets the dietary needs of diners and obtains corresponding service income. Because people in different regions and cultures have different eating habits and tastes, restaurants around the world have diversified characteristics.
The catering market will enter the era of brand consumption, and the catering industry in China will continue to play an active role in expanding consumption and promoting employment with the growth rate of 16%. For catering enterprises, the importance of brand power is self-evident. The competition in the catering market will eventually be the competition between brands. Whose brand power is stronger, whose market is broader, and brand power has become the key for catering enterprises to compete for the market.
Brand power is also the most critical factor to attract consumers. With people's requirements for dining environment, experience and service getting higher and higher, many people like to choose some famous restaurants to eat.
Because you can not only enjoy a good dining experience, but also have a good face and eat with confidence. The success of some catering enterprises, in addition to strong product strength, is a key consumption factor.