The Lantern Festival marketing program selection of 6

The annual Lantern Festival is coming, in the Lantern Festival, many businesses will hold activities. Then you know how to plan the Lantern Festival marketing activities? Below I bring you a selection of Lantern Festival marketing activities, I hope you can enjoy.

Lantern Festival marketing program selected selected 1

First, the event time:

February 26-28

Second, the activities:

1, shopping gift dumplings:

February 26-28, a one-time purchase of 68 yuan (Juxian, Junan store 58 yuan) that is the value of 5 yuan of the Sienian dumplings 1 bag ( 500 grams), a single sheet of the dumplings, and a single sheet of the dumplings, and a single sheet of the dumplings. 500 grams), a single receipt is limited to two bags, 200 bags, until the end of the gift.

2, guessing the lantern activities:

February 16-21 in the store hanging lanterns, guessing you can get an exquisite gift worth 3 yuan, daily preparation of 200 lanterns, guess until the end.

3, the beginning of the school gas station:

During the Lantern Festival, not far from the beginning of the school year, a variety of student school supplies, supplies bags, sports and cultural classes, such as the shocking price of promotions. Student clothing, casual clothing and other winter clothing clearance promotions.

Advertising promotional giveaways balloons: color: red, pink, yellow, blue, green, purple, orange, gold, black, white. Printed on the enterprise, business logo, pattern, promotional terms, address and telephone number, celebration text. With the balloon itself irreplaceable affinity and colorful, popular and inexpensive features, as a new type of affordable advertising carrier, favored by the advertising and publicity effect is excellent, the information feedback immediately. It is suitable for the opening of enterprises, real estate companies, training schools, advertising and promotional activities, festivals, anniversaries, celebrations, exhibitions, and weddings and birthdays and other occasions of decorative arrangements and gifts, and other supporting balloon poles, caps. The product price is low, the quality is superior, the printing is exquisite, welcome customers to come to the person who calls to consult. Throw the advertisement balloon! It can be your advertising logo and address and phone number like wings flying into thousands of households, through the streets, everyone knows! Achieve the effect of widely publicized! Distribution of balloon programs and locations: can be placed according to customer-specified locations to give away such as cities and counties, districts, streets, parks, neighborhoods, stations, shopping malls, supermarkets, schools, hospitals, and other peripheral to man-made way to put or give to each person. Advertising balloon fast food restaurant advertising balloons, Western restaurant gift balloons, hotels, restaurants, hotels advertising balloons, bar gift balloons, cold drink store gift balloons, teahouse advertising balloons park advertising balloons, children's playground advertising balloons, playground gift balloons, club advertising balloons, karaoke gift balloons.

Advertising balloons, can be printed on the balloon surface of the enterprise's various brand names, promotional advertising words, celebratory slogans and address and telephone number. Advertising balloons can be distributed and given away in opening ceremonies, anniversary celebrations, merchandise promotions, wedding celebrations.

Compared with the high cost of advertising, advertising balloons reflect the effect of low investment and high return. As long as you spend 1-2 cents, your business visibility will be able to enter thousands of households, known to all, that is, economic and affordable!

The Lantern Festival marketing program selected selected 2

First, the theme of the event

Guess the riddles, celebrate the Lantern Festival

Second, the time of the event

20__ year x month x (the first month of the Chinese lunar calendar 15) 6:00 pm

Third, the location of the event

Recreation room and the basketball court

Fourth, the activity is prepared

1, x month x days ago, the workshop clerks are responsible for the collection of a variety of riddles, the total number of 400, the person in charge: ___.

2, site layout: x month x morning, hanging good Lantern Festival lanterns; afternoon before the end of work in the recreation room roof pull on the red ribbon, the riddles hanging on it; activities during the holiday music, rendering the atmosphere, responsible person: __.

3, the evening of x month x, recreation room organization riddle activities, riddle checking, prize distribution and publicity shooting, etc., responsible person: x.

4, the evening of x month x, the basketball court organization fun games, game points exchange, gift distribution and publicity shooting, etc., responsible person: x.

5, the security section is responsible for maintaining order during the activity, responsible person: __.

Please ask the above people to meet at least three times before March 5th to discuss the preparations and progress of the matters in charge, and the general manager will hand over the specific activity process to the department manager on March 2nd.

V. Activity rules

1, the riddle activity, must be the scene of the riddle, not to reveal the riddle away.

2, each guesser guess a riddle, you must first go to the designated prize redemption place to check the riddle, after confirming that there is no error, by the inspector to take down the riddle to the prize redemption place, the guesser to register, fill in the riddle in the riddle question number, the riddle, my name, the department or workshop before receiving the prizes.

3, guess a riddle to exchange a prize. In order to allow more employees to participate in the activities, each person is limited to one guess. (To be discussed)

4, riddles *** 400:

The 1-100 riddles to the first prize table to check the answer, the 101-200 riddles to the second prize table to check the answer, the 201-300 riddles to the third prize table to check the answer, the,301-400 riddles to the fourth prize table to check the answer.

5. At least 5 games are set up and can be played at the same time. The person in charge of each game for each round of the winners of the game points reward, points for the exchange of gifts

6, awards:

Lampshade riddle activities *** set prizes 200, guess a riddle to get a draw once, the success of the draw will be exchanged for a prize, prizes redeeming the end of the event. (The content of the draw according to the prizes to set)

Game activities *** set up 30 gifts, gifts placed in the gift table, and points with the logo, accumulate a certain amount of points can be exchanged for the desired gifts, gifts issued, the end of the event.

VI. Activity Notes

1, guess the riddle to be in order, can not be loud.

2, the riddle guessed, the staff only need to remember the riddle question number, to the designated prize redemption place to check the answer, can not be removed from the riddle. If you succeed in guessing the answer, you will be marked on the face of the riddle.

3, the answer to the queue to keep order, violators cancel the qualification of the riddle.

4. Enjoy the game.

VII. Activity cost budget

1, 20 Lanterns.

2, red ribbon two disks.

3, 200 prizes.

4, 30 gifts, x yuan (can apply for the company's products)

Total cost: about x yuan or so.

Lantern Festival marketing program selected selected article 3

Activity time:

20__ March 4 - 6

Activity theme:

20__ Lantern Festival promotion

Activity slogan:

Strong Lantern Festival (meet at the Lantern Festival, the Lantern Festival, and to the Lantern Festival, **** degree of the Lantern Festival, the red lanterns hanging high, red-hot fire! Hanging high, red hot over the Lantern Festival)

Activity Festival Analysis:

1, Lantern Festival is a traditional Chinese festival, the traditional activities of the project have to eat dumplings, lanterns with the connotation of reunion, sweet and auspicious happiness, so the businessmen's. The promotion can be focused on the Lantern Festival related to. Promotions can focus on food and commodities related to the Lantern Festival to start promotions. At the same time, with the fireworks, dance masters dance dragon, red lanterns hanging high, guessing riddles and other traditional activities to cheer, create a lively atmosphere of the Lantern Festival.

2, after the Spring Festival, the Spring Festival clothing will soon be listed, for students, the new semester will also begin, so the Lantern Festival promotion can also be around clothing, student supplies and other promotions.

Activities:

First, the reunion over the Lantern Festival delicious dumplings big joint exhibition

1, the opening of dumplings food counters, including a variety of brands of dumplings: such as Longfeng dumplings series, the Siren dumplings series, the three full Ling series, Youkang series. Flavors are eight treasures nuts, black sesame, hemp paste peanuts, rose bean paste, hawthorn, five kernels, peanuts and sesame, sugar-free, halal, rice wine and so on.

2, supermarket purchases of 88 yuan, that is, a free bag of dumplings, or a small lantern, worth about 5 yuan.

Second, Lantern Snack Street

In the big shopping malls and large supermarkets in front of the opening of a snack street, the opening of ten or so stalls, including dumplings, ice cream gourds, stinky tofu, fried sausage kebabs, lamb kebabs, such as tenderloin, made on-site, shopping for more than 100 yuan to give that is to send the value of 10 yuan of snack coupons, full of 200 yuan to send 20 yuan, and so on, and so on, buy more, supermarkets are limited to a single small ticket.

Activity Description:

1, Lantern Festival, in addition to shopping and enjoying the lights to play, eat and drink is also essential, in the shopping, eat some of the fragrant snacks for customers must be a great temptation.

2, set up a service office at the scene, customers with a shopping ticket to the service office to receive snack coupons, customers with snack coupons can go to the booth to buy snacks.

3, snack coupons can not be exchanged for cash, there is no cash.

4, snack production must pay attention to health, to take certain measures to avoid fume pollution and dust impact, while preventing the impact of natural wind and rain.

5, snack stalls set up: In addition to some businesses already have snacks moved to the scene, you can also invite some of the local famous snack bar to the scene production and sale.

6, in addition to consumption of snack coupons, customers can also be used to buy cash, must be clearly marked on the site snack prices, so that customers can see at a glance.

Third, the good time and beautiful scenery **** reward Lantern Festival Park Qi Le (Dream)

Open up a Lantern Festival play area, built into the form of grapevines, hanging lanterns, containing a variety of puzzles, whether or not to shop, you can participate in guessing the riddles, all guessed that there are prizes, the prizes for small gifts or shopping coupons, the value of the riddles according to the degree of difficulty to determine the value of the prizes can be directly labeled in the lantern, the general prizes The value of the prizes can be marked directly on the lanterns, and the general prizes are worth less than 10 yuan.

At the same time, the amusement area can be added to the set of circles, some folk acrobatic performances and other activities.

The Lantern Festival marketing program selected selected 4

A summary of the activities

1, the introduction of the activities

The theme of the event: "haunted the Lantern Festival, smashing the Grand Prize".

Activity object: customers who pay attention to ___ Bank.

The slogan of the event: "Celebrate the Lantern Festival with happiness and smashing the golden eggs".

Activity time: x month x day of 20__.

Venue: x county x square.

Organizer: ___ Bank.

Organizer: ___ Bank.

2, the activity background

The 15th day of the first month of the lunar calendar is the traditional Chinese festival Lantern Festival. The first month is the first month of the year, the ancient people called the night "night", and the 15th is the first full moon in a year, so it is called the 15th of the first month of the Lantern Festival, also known as the "Festival of the first yuan". According to Chinese folk tradition, in the beginning of the year, the earth back to spring on the night of the festival, the moon hanging high in the sky, on the ground colorful lanterns, people watch the lanterns, lantern riddles, eat the Lantern Festival family reunion, a happy and harmonious. In order to further promote community celebrations and festive atmosphere (shopping malls in order to attract people, with the popularity of the Lantern Festival on the occasion of the Lantern Festival activities) to carry out this activity.

3, the purpose of the event

By carrying out the party activities, can improve the masses for the ___ Bank of the good sense; to everyone's enjoyable, the shape of easy to understand the content of the game program, to create a full of festive atmosphere of the "stage of joy", fully embodies the masses and the Lantern Festival with the same joy, with the celebration, with the same joy, with the same joy!

Second, the activities of the scene layout

1, the layout effect: the Chinese elements of the Chinese New Year Lantern Festival atmosphere, cheerful, enthusiastic, to lanterns, lantern riddles, window, firecrackers and other items decorated to create a warm and festive Lantern Festival atmosphere.

2, the site will be placed on the traditional Lantern Festival customs introduction display boards, hanging around the event venue and Lantern Festival-related introductions, etc. (poems, stories);

3, the event site to play the Lantern Festival festive music.

4, build the stage, a new red carpet, conspicuous activity theme background, highlighting the festive atmosphere.

5, release the event information in advance.

6, the square entrance paste activity poster.

3. Activities

1. Pay attention to ___ Bank and send red packets.

Rules of the game: before the start of the live program, the audience can get the red packets given on the spot by following the account of ___ Bank and the venue at the gate, red packets have three hundred, only into the venue and follow the account of ___ Bank of the first three hundred audience can get red packets, an account can only get a red packet, after the verification of the site service personnel to collect red packets after the person who signed to receive them, until they are delivered.

Note: Each person has only one chance to get a red packet, and the same person can only get one red packet for multiple accounts.

Props: three hundred red packets, a prize table.

Prizes: 1 red packet for entering the event and paying attention.

Required manpower: *** five people, two security guards on both sides of the prize table to maintain order, a service person is responsible for checking whether the audience to receive red envelopes attention ___ bank account, a service person is responsible for issuing red envelopes and supervise the audience to receive red envelopes to sign, a service person is responsible for the safekeeping of all the red envelopes.

2, smashing the golden egg

Rules of the game: the evening party process of each audience can be concerned about the ___ bank account on the phone to participate in smashing the golden egg raffle, each concerned about the account there are three times the opportunity to smash the golden egg, by smashing the golden egg to randomly get the scene to provide different prizes, prizes are divided into a first-class, second-class, third-class (if necessary, can be added to the awards), the probability of winning each smashing the golden egg is fifty percent, the winning The probability of winning the golden egg is fifty percent, after winning the audience account will show the winning information, the winning audience can be at the end of the evening with the winning information to the prize collection office to receive the corresponding prizes, prizes are limited to the day of cash, by the field service personnel to verify the winning information signed to receive, expired void.

Props: cell phones, tables, benches (conditions allow for the provision of free WIFE on site to facilitate audience participation in activities).

Prizes: to be determined.

Required manpower: *** nine people, four security guards are located around the podium to maintain the site to receive the prizes continue, a service personnel is responsible for supervising the audience to receive the prizes to sign the verification, a service personnel is responsible for the issuance of prizes, three service personnel is responsible for the safekeeping of all the prizes. (According to the number of prizes can be appropriately increased or decreased to keep the prizes of the service personnel.)

Fourth, prize redemption

1, the way to redeem prizes: red packets of winnings directly in the red packet to provide cash. The winnings from the Golden Egg can be cashed on the spot at the designated podium after the party with the winning information provided by the ___ bank account number.

2, the prize set:

Give red packet game: each red packet in the amount of random for one dollar, three dollars, five dollars. One dollar red packet set two hundred, three dollar red packet set eighty, five dollar red packet set twenty. The total amount of five hundred and forty dollars.

Golden egg game prizes to be determined.

3, Note:

Prize tickets need to be signed before receiving prizes to receive the corresponding prizes.

Fifth, the activities of the later

1, activity summary, analysis of the problem experience.

2, release information on the results of the activities.

The Lantern Festival marketing campaign program selected selected article 5

I. Activity ___ Bank

___ Bank.

Second, the start and end time

20__ year x month x day end.

III. Location of the event

__ Bank.

Fourth, the activity time

20__ x day - 20__ x month x day.

V. Objects of the activity

___ Bank credit cards (except quasi-credit cards).

VI. Contents of the activity

During the activity period, holders of Bank of China credit cards will receive the following gifts when they swipe their credit cards at the ___ Center:

A single valid purchase of ___-___ yuan (inclusive) will be given a gift card of ___ yuan;

A single valid purchase of ___ yuan (inclusive) will be given a gift card of ___ yuan;

(Note: During the activity period, each customer will receive a maximum of ___ yuan; each customer will receive a maximum of ___ yuan;

(Note: During the activity period, each customer will receive a maximum of ___ yuan;

(Note: During the activity period, each customer will receive a maximum of ___ yuan. The maximum amount of customers to receive ___ yuan; not Saturday full-rate activities to share)

VII, the activities of the rules

1, "full-rate gift" cardholders need to meet the conditions of the gift of the pos purchase order, shopping tickets and my bank card in the shopping mall to collect the gift at the designated location, and in the prizes of signing the receipt of a single signature, refused to return the signing of the single will not be provided with the opportunity to receive the gift. pos signing of purchase order The sign-up sheet is valid on the same day and will be void after the expiration date.

2. During the campaign period, each eligible credit card is limited to a maximum of 600, and the purchase of the same product may not be split up multiple times by swiping the card or using more than one bank card to swipe the card. This is the first time that you will be able to buy a product on a first-come-first-served basis, while supplies last.

3, this activity is only for personal consumption behavior, wholesale, purchase shopping cards, group purchases and other consumption does not participate in this activity.

4, the occurrence of withdrawal and return transactions, should be returned to the appropriate gift.

5, limited to ___ region of the credit card can participate in this activity.

The Lantern Festival marketing program selected selected 6

First, the theme of the event

"New Year's community line, wonderful and clever appearance".

___ Bank ___ Branch, as a new spending bank located in the high-end community, with the help of the festive atmosphere between the two festivals, personal business products and services, and actively into the community to promote the branch, publicize the Pudong Development, and vigorously promote the personal financial services, and gradually expand the customer base.

Second, the activity time

x, x, x, x, x, x, x, x, x, x, x, x, 20__.

x day, x day, x day, x day.

*** Count x times.

Third, the form and content of the activities

(1) community activities

For the community around the branch, marketing activities in the community, the branch staff plan to use the eight weekends before and after the Spring Festival:

① into the ___ and other neighboring key communities, respectively, to set up the Bank's marketing booth, on-site explanations and publicity (or on-site account opening), to the Our products are introduced to customers, clear the specific location of the Bank, combined with the activities of the promotional content, to determine the community's target customers, and actively expand the volume of related business, and effectively enhance the community marketing business performance, to attract customers for personal business in our bank.

② For some relatively distant key communities, such as: ___, etc., to the new stock drive, fund boutique house, bank cards and other products as the leading, the use of community bulletin boards posted, mailbox delivery, text message release and other forms of all-round release of information, and gradually set up the Bank's community bank service image, strengthen the links with the target community, close the branch and community customers feelings, and steadily promote community The company's marketing efforts.

(2) Downtown activities

Mainly relying on nearby office buildings, supermarkets, entertainment venues to carry out publicity.

① In the vicinity of ___ and other large supermarkets cash registers placed our opening flyer, rented space to set up a related booth, introduced our card preferential return policy and easy financial card powerful function, to attract customers to understand the Pudong Development Bank.

② In the vicinity of ___ and other high-end office buildings or ___ International Theater and other high-end entertainment design booths, the launch of related promotional activities to attract customers to open accounts in our bank.

③ Visit the neighboring real estate companies and stores, focusing on our personal credit products and preferential policies.

Fourth, the activities of the goal

Through this series of activities, the entire branch of personal banking business strive to achieve the following goals:

(1) so that the surrounding potential customers clearly know the location of the bank, understand the advantages of Pudong Development Bank and the relevant product features, and gradually come to the bank to set up business.

(2) To carry out product publicity, seize the opportunity of the year-end deposit return, seize the market share.

(3) Strive for the end of the month of x savings deposit balance exceeded x ten million yuan; three-party depository assets market value exceeded x ten million yuan; personal loan issuance volume exceeded x ten million yuan; new shares through the car signing amount of more than x ten million yuan; for the bank to follow up the individual gold business to lay the foundation.

V. Activity Costs

(1) Venue Rental Fee: Average x yuan/time ___ times = __ yuan

(2) Publicity Production Fee: About __ yuan

(3) Promotional Gift Purchase Fee: __ yuan

(4) Lunch and Drinking Water Fee: Average x yuan/time ___ times = __ yuan

(5) SMS Publishing Fee: about __$

(6) Information delivery fee: about __$

The total of the above six items will cost about __$.