article 1 these measures are formulated in accordance with relevant laws and regulations in order to regulate the promotion behavior of retailers, protect the legitimate rights and interests of consumers, maintain the order of fair competition and the interests of the public, and promote the healthy and orderly development of the retail industry. Article 2 These Measures shall apply to the promotional activities carried out by retailers in the People's Republic of China. Article 3 The term "retailer" as mentioned in these Measures refers to enterprises, their branches and individual industrial and commercial households registered in the administrative department for industry and commerce according to law and selling goods directly to consumers.

the promotion mentioned in these measures refers to the marketing activities carried out by retailers to attract consumers and expand sales. Article 4 Retailers shall follow the principles of legality, fairness, honesty and credit, observe business ethics, and shall not carry out promotional activities that violate social morality, disrupt market competition order and social public order, or infringe upon the legitimate rights and interests of consumers and other operators. Fifth retailers to carry out promotional activities should have the corresponding safety equipment and management measures to ensure the smooth passage of fire safety. For opening, festivals, celebrations and other large-scale promotional activities, retailers should formulate safety emergency plans to ensure a good shopping order and prevent traffic congestion, disorder, disease spread, personal injury and property losses caused by promotional activities. Article 6 The contents of advertisements and other promotional activities of retailers shall be true, lawful, clear and easy to understand, and vague and misleading language, words, pictures or images shall not be used. Do not harm the legitimate rights and interests of consumers on the grounds of retaining the right of final interpretation. Article 7 When a retailer carries out promotional activities, it shall clearly indicate the promotional contents in a prominent position in its business premises, and the promotional contents shall include promotional reasons, promotional methods, promotional rules, promotional period, the scope of promotional goods, and relevant restrictive conditions.

For counters or commodities that do not participate in promotional activities, it should be clearly stated, and it is not allowed to claim full-scale promotion; When the sales promotion rules of exceptional goods, restrictive conditions and additional conditions are clearly stated, the words and pictures should be eye-catching and clear.

the retailer shall not change the promotion contents within the specified period after launching the promotion activities, except for the changes caused by force majeure. Eighth retailers to carry out promotional activities, their promotional goods (including prizes and gifts) shall be taxed according to law. Article 9 Retailers shall establish and improve internal price management files when carrying out promotional activities, truthfully, accurately and completely record the price data before and during promotional activities, properly keep them and accept supervision and inspection according to law. Article 11 Retailers shall clearly mark the price when carrying out promotional activities, and the price tag shall be complete, true and clear, with clear handwriting, aligned labels and eye-catching signs. Do not sell goods at a higher price than the marked price, and do not charge any unspecified fees. Article 11 Retailers shall not cheat or induce consumers to buy goods by using fictitious original price discounts or misleading price-setting forms or price means when carrying out promotional activities. Article 12 Retailers shall not lower the quality and after-sales service level of promotional goods (including prizes and gifts for sale with prizes) when carrying out promotional activities, and shall not regard unqualified goods as prizes and gifts. Thirteenth retailers to carry out sales activities with prizes, should display prizes and gifts, and shall not mislead consumers with fictitious prizes, gifts or vague language. Fourteenth retailers to carry out time-limited promotional activities, should ensure the adequate supply of goods during the promotion period.

when a retailer carries out limited promotional activities, it shall clearly indicate the specific quantity of the products to be promoted. Where a number of stores affiliated to a chain enterprise carry out limited promotional activities at the same time, the specific quantity of promotional goods in each store shall be clearly stated. In case of limited sales promotion, the promotional goods shall be immediately expressed after they are sold out. Fifteenth retailers to carry out promotional activities of discount cards, it should be clear in advance how to get points, the effective time of points, the available shopping discounts and other related content.

after the consumer applies for the points discount card, the retailer shall not change the items mentioned in the preceding paragraph; Except for changes that increase consumer rights and interests. Article 16 Retailers are not allowed to carry out promotional activities for fictitious reasons such as clearance, demolition, suspension of business, suspension of business, and career change. Article 17 When consumers ask for invoices or shopping vouchers for promotional goods, retailers shall issue them immediately, and shall not ask consumers to bear additional expenses. Article 18 Retailers shall not refuse to return goods or set obstacles for consumers to return goods on the grounds of promotion. Article 19 Industry associations are encouraged to establish credit files of commercial retail enterprises, strengthen self-discipline, and guide retailers to carry out legal, fair, honest and credit promotion activities. Article 21 A retailer with a single store business area of more than 3,111 square meters shall, in the name of opening a new store, festivals, celebrations, etc., file its explicit promotional contents with the competent commercial department at or above the county level (including the county level) where the business premises are located within 15 days after the end of the promotional activities. Twenty-first local commerce, price, taxation, industry and commerce departments in accordance with laws, regulations and relevant provisions, within the scope of their respective duties to supervise and manage the promotion. Anyone suspected of committing a crime shall be investigated and dealt with by the public security organ according to law. Twenty-second acts in violation of the provisions of these measures, any unit or individual may report to the above-mentioned units, and the relevant units shall be investigated and dealt with according to law after receiving the report.