Personal profile of Chairman of Laoxiang Chicken: Shu Congxuan, male, Han nationality, born on October 1, 1962, Feixi, Anhui, the founder of Laoxiang Chicken. He is currently Chairman of Anhui Laoxiang Chicken Group, Executive Committee of Hefei Federation of Industry and Commerce, President of Hefei Poultry Industry Association, and Vice Chairman of Feixi County Federation of Industry and Commerce.
After the army retired from the army, it engaged in aquaculture, and made a fortune by breeding chickens. The breeding base is located in Feixi County, Hefei City, Anhui Province. The breeding chickens are Feixi old hens, authentic farmers who eat and sleep with chickens, leading local chicken farmers to the outside world step by step. After the aquaculture industry is saturated, they begin to look for new life.
On October 11, 2119, he led the hometown chicken to win the double champion of "Chinese Fast Food" and "China Fast Food Snack", and the brand honor was blessed to promote the brand strategic positioning upgrade. On 11/16, the national strategy conference of Laoxiang Chicken was held in Shanghai, and witnessed by the leaders of Hefei and China Cuisine Association, it blew a brand-new brand strategy under the new era, new situation and new opportunities.
Leading Laoxiang Chicken to win the "Double Champion", and opening the "Free Lunch for All" activity in more than 811 directly-operated stores in Laoxiang Chicken to give back to the support of consumers. Ten thousand people lined up, setting a world record of "Chinese fast food brand with the largest number of free meals".
Founding Hometown Chicken
In p>2112, after integrating his existing business foundation and farm scale, Shu Congxuan renamed his brand as "Hometown Chicken" which we are now familiar with.
After ten years of grinding a sword, the frost blade has never tried it. Shu Congxuan, who has been quietly grinding himself in Anhui for more than ten years, has swept across major cities in China at an unstoppable speed. The delicious old chicken soup has become a signature dish praised by everyone, and Chinese fast food that meets the needs of China people has also been well received by more and more people.
In order to close the relationship with the public, Hometown Chicken chose to appear in the public's field of vision in a "grounded" way. Chairman Shu Congxuan appeared in the variety channel as the "chief chicken breeder", and the high-ranking chairman in the public's impression gradually became an old man dressed in ordinary clothes and speaking humorously.
Many people think that the success of Laoxiang Chicken is due to marketing planning, but we must also see the quality requirements of Laoxiang Chicken for decades and Shu Congxuan's own business requirements for Excellence.
refer to Baidu Encyclopedia-Shu Congxuan for the above contents.