Want to open a food Tmall store, want to know how to settle in? Gourmet Tmall settled in
At the end of 20 18, tmall came up with a new online store access standard, which was revised a lot, including one related to food.
A new category "cleaning/food/commercial equipment" has been added to the category of household appliances.
Annual fee for software service: 30,000 yuan; Software service fee rate: 2%; Enjoy 50% annual fee discount, corresponding annual sales: 360,000 yuan; Enjoy 100% annual fee discount, corresponding to annual sales:1200,000 yuan. Assessment criteria: cumulative days with DSR (Store Rating) less than 4.6 ≤60 days; Store sales: 300,000 yuan.
Entry requirements:
(1) The registered capital of the store-opening company shall not be less than RMB 1 10,000 yuan;
(2) A company that opens a shop must be qualified as a general taxpayer.
(3) accepting self-recommended brands to settle in;
(4) Self-recommended brands need to provide a trademark registration certificate (that is, the R mark).
(5) Franchisees need to submit a complete authorization within the second level based on trademark rights.
(6) To handle imported goods, it shall submit a scanned copy of the customs declaration form for imported goods of People's Republic of China (PRC) and China in the previous year, and display the corresponding brand name and commodity name on the customs declaration form.
Tmall description:
Flagship stores and specialty stores have added the category of "cleaning/food/commercial equipment", which is only applicable to businesses engaged in home improvement furniture, home textiles, 3C digital products, household appliances and household daily use.
The addition of store-type flagship stores of household appliances, household appliances, kitchen appliances, personal care/health care/massage equipment, cleaning/food/commercial equipment, etc. shall meet the access requirements of all kinds of store-type flagship stores.
If you deal in food, but there are many kinds of food, what kind of food do you want to settle in? The following are the entry standards for the fine classification of reeds in food for reference.
Investment requirements for aquatic meat/fresh fruits and vegetables/cooked food.
1. If you want to operate prepackaged foods, you must meet the following requirements:
A. If the merchant is a manufacturer, a scanned copy of the national industrial product production license is required, and a scanned copy of the food circulation license is not required;
B. If the merchant is not a manufacturer or the brand is not a manufacturer (the brand is entrusted by others), it is necessary to provide: 1) a scanned copy of the entrusted processing agreement between the brand and the manufacturer; 2) A scanned copy of the national industrial product production license of the manufacturer;
C. If you operate sea cucumber products, in addition to a/b, you need to provide proof of at least 5 offline stores;
2 operators engaged in fresh meat products shall provide the following qualifications:
A. If it is self-operated, please provide a scanned copy of the breeding certificate of the company that opened the store;
B. If purchasing, please provide the purchase contract of the store opening company and the breeding certificate of the farmers.
Snacks/Nuts/Specialty Investment Requirements
1 and "snacks/nuts/specialties" self-recommended brands shall provide the trademark registration certificate (namely, the R mark) or the notice of trademark registration acceptance (namely, the TM mark) issued by the State Trademark Office;
2. In case of dealing in imported goods, franchisees should provide secondary authorization from the trademark owner or the business unit or receiving unit on the customs declaration form;
3. Manufacturers need to obtain food production license or food hygiene license in order to operate domestic products.
Compared with some investment needs, the requirements for snacks and nuts are slightly lower than those for cooked food. The requirements for rice, oil and salt, which are most relevant to people's lives, to settle in Tmall will be very strict, and the business platform will be affected by a small number of food problems. The platform audit will be questioned. There are generally three kinds of admission fees for food.
Costs involved
They are software service annual fee and Tmall software service fee rate.
Tmall food flagship R standard charges 50,000 yuan, and TM standard deposit is 65,438+10,000 yuan.
If a merchant operates multiple categories, it shall pay according to the category with the highest margin.
The annual fee for Tmall software service required for the food Tmall flagship R standard is 30,000 yuan.
In terms of service fee rate of Tmall software, 2% will be withdrawn for each transaction. A little special is that the rice/flour/miscellaneous grains and edible oil/seasoning oil are 1%, and the others are 2%.
Enjoy 50% annual fee discount, corresponding to annual sales of 654.38+0.8 million, and enjoy 654.38+0.000% annual fee discount, corresponding to annual sales of 600,000.
In short, the requirements for the entry of Tmall Food are very strict, so it is right to prepare the documents. In addition, you can also consult some people who are familiar with Tmall or third-party platforms, and don't know how to take many detours.