Flyer interception: come and see, the whole 2% off seconds, before the biggest promotion, the last, hurry to go in to see ah (language) + gestures to guide and slight push + sincere attitude.
Fast and fast shouting words: the whole field 20% off seconds, 99 yuan can take away a tweed jacket, walk by you can not miss! Staying on your feet is staying affordable, staying on your feet is staying money! Into the store to see what is called the real affordable, into the store to see what is called the real value for money! We Li Ge clothing positioning successful women's fashion brand, to Li Ge clothing feel different clothing feast! Lige, let the beautiful spread! Cashmere down jacket packing two! Welcome to Li Ge clothing, the biggest promotion before the year, the last time not to be missed! Li Ge has more than 200 employees, professional sales and planning team, divided into Li Ge Department, Jiama Department and sales of three departments, annual sales have exceeded one hundred million yuan. The company's rapid development, the number of directly-managed stores has reached 21, the franchise has reached 420. Concerned about Lige clothing, taste the fashion life! Come to Li Ge, bring home the beauty!
Seconds words:
Our 99 yuan seconds (and half an hour is about to) start, 99 yuan you can take away a tweed jacket worth more than 500 yuan, yes! You heard it right, and I didn't tell you wrong! Just 99, just 99 dollars you can take it away! --The biggest promotion in the history of the county, compare and contrast or come to Liguo to buy clothes the most cost-effective. More surprises in the store ah!
Borrowing words:
This problem you'd better consult our Xi'an to the clothing image consultant, she has a lot of experience in this area, I believe that we can certainly recommend for you to suit your style (clothing style problem); this dress is really worth the price, is this right, you come to talk to our store manager (price problem/available gifts to solve it) - - Lead the way to the borrower in front of the borrower, remember and borrowing personnel a sentence about the customer's intention to buy style and entangled issues;
Pre-meeting mobilization content:
A cooperate with the store owner in charge of encouraging morale. People do not force themselves a hand never know to read excellent, I have long heard - the store's team is very strong. Success comes from how strong the belief in the goal!!!! Then talk about three cases of a soil door daily sales of 50,000 cases, the importance of teamwork; two talk about a store salesman (name) daily sales breakthrough of 7,000 yuan, you can 8 single sales, the same is a mouth and two legs, other people do it to we can certainly do it, young people fight is a force of energy, we must be bold enough to self-challenge, challenge the limits of the challenge that is not possible! Three speak a case of their own, personal experience of the things most likely to impress people! Finally, we are 6 stores at the same time to engage in activities, internal competition, get rid of everyone to work harder, so that other teams to see us - the style of the store!
B assisted in the development of activity goals and tasks, and told us that we are also with the 3-day 100,000 sales target to come! Mr. Ma and the company attach great importance to this activity, and hope to be able to bring more benefits to the store staff through this activity to enhance the influence of the store!
C emphasizes or pushes the boss to speak out the team incentives for accomplishing the goal of this activity!
D Identify functional responsibilities. How many people in the store are responsible for sales? Which person is most familiar with the product and is responsible for displaying and deploying the products for sale? Who is responsible for intercepting and sending flyers outside the store? Who is responsible for shouting? Determine the event commander-in-chief!
E explain the content of the theme of the event and the flow of activities and notes. (See coursework and summary sharing)
H Tomorrow morning at 8:30 in the store collection again mobilization, be sure to let everyone shout out, our goal is to break through 20,000, is bound to reach, is bound to reach!!!!
The activities of the atmosphere of the scene to create:
A lining one, the layout of the activities of the material, must be all in place on the evening of the 19th, and sent to the seminar group to accept the review!
B match two, the preparation of the event sound and music must be in place!
C Accompanying three, spike goods a day in six time slots in front of the store to attract popularity and lead to the store!
D with lining four, shouting and interception of staff words and guidance training!
E lining five, sales team members (depending on the flow of people) as much as possible to let customers stay a little longer!
F with lining six, notify members and forward WeChat so that members and friends in the activities of the store to learn about it!
G lining seven, to find scratch sales staff, can be in front of the store to scratch scratch to help scratch the prize assistance (need to communicate with the store owner),
H lining eight, a day divided into six hours of statistical sales data and inform the store outside the store personnel, to motivate morale, each sale to high-five cheer and the store broadcasting microphone to inform the group!
I lining nine, dancing in front of the door to attract people's attention and active group mentality
Product inventory and the adjustment of the product structure is in place (ask)
Activities summarized and experience-sharing:
1 activities should not be too complex, the reason behind the one is not well-prepared, and the second rigidly apply the model of others
2 activities timing to catch up in others Before the first person to do the planning and implementation, to avoid more diversion
3 activities and activities between the price coordination, to carry out the overall planning of the year's activities, pay attention to the totality of
4 fixed giveaways, to avoid multi-colored and diverse. Women like to pick the details
5 membership promotion is done? Members must be notified before the event, and A class members notified by phone
6 activities can not be too frequent, the store members will feel uncomfortable, affecting the value of the brand. Coordination of activities throughout the year, more gifts and fewer reductions
7 the production of member table cards, placed in the cash register, convenient for customers and store staff to understand
8 goods display is very important. Color matching, model placement, clothing Chen Lie, price band distribution, highlighting, customer dwell time, etc.
9 shoppers wear what they push what they sell. Put the main push and joint single sales in the body to facilitate the recommendation
10 dance to attract people into the venue. The atmosphere of the venue to create
11 team function division and collaboration is very important, clear responsibilities and personal goals, cooperate with each other to complete the team's goals
12 on the product inventory color class to be very familiar with the selling point of each store must have a very good understanding of the product
13 morale is very important to the success of the activity depends on the enthusiasm of the people involved in the enthusiasm is how high, the execution of the force has been strong! The company's business is a very important part of the company's business!
14 forced single do not be too hasty, to avoid siege or directly back to the customer circled back to the tentative requirements.
15 to the customer to be a sentence to trigger interest - interception of words
Note
1 street store to engage in activities, the left side to engage in free raffle (accumulation of WeChat platform customers), the right side of the shouting seconds to attract crowds to bake the atmosphere and guide the entry of the store (this link can be done otherwise)
2 customer crowd psychology is so strong, reverse emphasize the importance of the popularity of the venue
3 outside the venue to hit the head of the pile to attract people is as important
4 customers are used to be guided by the interception of half-push and half-hearted plus the language of the sting can be sent to the store
5 easy to place and interception of the placement of personnel must be mutually compatible with the station
6 sales team members to push the clothes should learn to Ask questions, a look at the reaction to measure the intention, two easy to recommend guidance
7 target awareness (including goods target) and conversation skills and customer observation must be strengthened
8 and then have the next store's family members must be communicated in advance and the boss of a few fixed questions
9 what can not be lost lose momentum
10 know who you are, what you should do do not need to ask someone else!
Area managers and store owners to communicate activities
A proclaim the importance of the theme of the event and activities and other stores to achieve good results, to achieve the effect of store owners to pay attention to and actively cooperate with the
B so that the boss is ready to do a good job ahead of time division of responsibilities (we are responsible for the field and outside the field and to assist)
C to participate in the store activities employee incentives
D activity materials uniform printing
E this activity to go down the accommodation arranged by the store (standard room, after sending an official letter to inform)
1 the theme of the event content and the process of the event and notes
2 members of the publicity is done? Before the event must notify the members, and the A class members notified by phone
3 store staff to wear what they push what they sell. The main push and joint single sales wear on the body to facilitate the recommendation
4 team function division and mutual collaboration is very important, clear responsibilities and personal goals, cooperate with each other to complete the team's goals
5 on the product inventory color class selling point to be very familiar with each store must have a very good understanding of the product
6 forced single do not be too hasty to avoid the siege or reject the customer directly circling back The tentative requirements
7 customers from the herd mentality is so strong, the reverse emphasizes the importance of the popularity of the venue
8 outside the venue set up to attract people is just as important
9 sales team members push the clothes to learn to ask questions, a look at the reaction to measure the intention, the second to facilitate the recommended guidance
10 target awareness (including goods target) and articulation techniques and observation of the customer, etc. must be strengthened
9 sales team members pushing the clothes, a look at the reaction to measure the intention, the second to facilitate the recommended guidance
10 target awareness (including the target of goods) and the skills and observation of the customer It is necessary to strengthen
11 lose what can not lose momentum
12 know who you are, what you need to do without asking others, for the better and take the initiative!