One is to improve the brand effect. With the Hangzhou catering industry's external expansion, the popularity of Hangzhou cuisine, Hangzhou catering stores are also increasing. The old store such as the knowledge of the taste of the view, rising stars such as red mud and a number of famous restaurants, has been recognized by the community, the name and the world. But how to enhance the brand, protect the brand, expand the brand effect, it requires systematic thinking and planning. A store, a dish of the brand, not by a long time and achieved, but to years, decades or even longer accumulation. A catering company in various parts of the hotel, can produce interactive chain brand effect, such as in Shanghai, Ningbo, Hangzhou, Ningbo and other places, can be seen in the red mud brand; Hangzhou, Hangzhou, different catering companies, in a place to open a hotel, can produce interactive cluster brand effect, such as famous Hangzhou cuisine brand. For the service industry, practitioners can also produce brand effect, customers may identify you as a boss, a chef, or even a waiter to come to your store to eat. Therefore, in the catering industry, to maintain the stability of practitioners (especially the excellent professional backbone), is to enhance the important aspects of the brand. Secondly, we should cultivate the catering culture and improve the cultural taste. With the pace of building a moderately prosperous society in all aspects, people's living standards continue to improve, people into the store dining, is not generally eat well, to meet the physiological needs, but a kind of leisure consumption, enjoyment of consumption. This requires us to continuously improve the cultural taste of the restaurant. Do a good job of the basic elements of food and beverage is the cuisine, service, environment, three aspects of the food and beverage culture is not outside the above elements, but to be integrated into the three elements. This requires us to continuously improve the cultural brand in all aspects of cuisine, service and environment. Red mud catering company in the third Chinese Food Festival launched the " red mud Tang poetry feast " is in the dishes to improve the cultural taste of a successful attempt. Third, we should improve the quality of staff, and constantly absorb the best talent. Competition is ultimately the competition for talent. Hangzhou catering industry in the original accumulation, in order to make the enterprise and the industry stronger, bigger, the core issue is to improve the quality of people, especially in the quality of senior management. Due to the Hangzhou catering industry starting point is low, fast development, personnel turnover, thus the poor quality of staff, managers and most of the experience-based. To improve the quality of personnel, one is to strengthen internal training to improve the overall quality of existing practitioners. Red mud company from the establishment of the training department last year, has trained nearly 1,000 employees, accounting for a quarter of all employees; the second is a wide range of talents, not only employing professionals who understand the catering, but also can absorb the excellent management of other industries, but also can be recruited just out of school students, in order to adapt to the ever-developing food and beverage market, and continue to improve the competitiveness of the enterprise.